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I am a versatile Communications Specialist with over 20 years of experience in copywriting, editing, journalism, and strategic communication. I hold a Master’s Degree in Journalism and have delivered measurable impact in high-pressure media environments. Renowned for my editorial precision and narrative insight, I have consistently elevated brand voice and visibility, most notably increasing the Mr Price Foundation’s Advertising Value Equivalent (AVE) to over R56 million in three years. I thrive in purpose-driven roles where I can contribute expert writing and editing with strategic clarity, especially in part-time or freelance hybrid positions.…I am a versatile Communications Specialist with over 20 years of experience in copywriting, editing, journalism, and strategic communication. I hold a Master’s Degree in Journalism and have delivered measurable impact in high-pressure media environments. Renowned for my editorial precision and narrative insight, I have consistently elevated brand voice and visibility, most notably increasing the Mr Price Foundation’s Advertising Value Equivalent (AVE) to over R56 million in three years. I thrive in purpose-driven roles where I can contribute expert writing and editing with strategic clarity, especially in part-time or freelance hybrid positions.

Farzanah Asmal

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I am a versatile Communications Specialist with over 20 years of experience in copywriting, editing, journalism, and strategic communication. I hold a Master’s Degree in Journalism and have delivered measurable impact in high-pressure media environments. Renowned for my editorial precision and narrative insight, I have consistently elevated brand voice and visibility, most notably increasing the Mr Price Foundation’s Advertising Value Equivalent (AVE) to over R56 million in three years. I thrive in purpose-driven roles where I can contribute expert writing and editing with strategic clarity, especially in part-time or freelance hybrid positions.…I am a versatile Communications Specialist with over 20 years of experience in copywriting, editing, journalism, and strategic communication. I hold a Master’s Degree in Journalism and have delivered measurable impact in high-pressure media environments. Renowned for my editorial precision and narrative insight, I have consistently elevated brand voice and visibility, most notably increasing the Mr Price Foundation’s Advertising Value Equivalent (AVE) to over R56 million in three years. I thrive in purpose-driven roles where I can contribute expert writing and editing with strategic clarity, especially in part-time or freelance hybrid positions.

Available to hire

I am a versatile Communications Specialist with over 20 years of experience in copywriting, editing, journalism, and strategic communication. I hold a Master’s Degree in Journalism and have delivered measurable impact in high-pressure media environments.

Renowned for my editorial precision and narrative insight, I have consistently elevated brand voice and visibility, most notably increasing the Mr Price Foundation’s Advertising Value Equivalent (AVE) to over R56 million in three years. I thrive in purpose-driven roles where I can contribute expert writing and editing with strategic clarity, especially in part-time or freelance hybrid positions.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Afrikaans

Advanced

Work Experience

Media Specialist at Mr Price Foundation

May 1, 2017 - Present

Lead writer and editor for all internal and external communications. Produced publications, coffee table books, digital copy, feature stories, web content, and event scripts. Managed national media relationships and strategic messaging. Grew AVE from near-zero to over R56 million in three years. Monitored media and provided regular reports and insights. Managed online engagement via Freshdesk.

Freelance Communications & Copywriting Specialist at Self-employed

January 1, 2013 - Present

Developed tailored content and editorial copy. Crafted media releases, blog posts, and speech content. Edited reports, newsletters, and strategic plans. Supported media outreach and campaign planning.

Lecturer – Journalism at Durban University of Technology

January 1, 2004 - January 1, 2009

Lectured in media writing, news production, and ethics. Supervised student newsroom and online publication. Mentored students on research and editing techniques.

Communication Specialist at KZN Department of Agriculture

January 1, 2003 - January 1, 2004

Managed a communications team and directed editorial output. Created speeches, newsletters, and campaign materials. Led corporate identity and brand messaging development.