FATA Agnou-Sloum Kokou

This project showcases a results-driven copywriting and content strategy developed to increase brand engagement and drive digital sales. The objective was to craft persuasive, high-converting copy tailored to spark customer action and improve conversion rates across multiple marketing channels.

Key copywriting deliverables included:

• High-Converting Ad Copy: Wrote compelling, psychological headlines and primary texts for Facebook, Instagram, and TikTok advertising campaigns, directly increasing click-through rates (CTR).
• E-Commerce Product Descriptions: Crafted engaging, benefit-driven product pages optimized to answer customer objections and turn store visitors into buyers.
• Persuasive Landing Pages: Structured and wrote engaging web copy with clear, powerful Calls to Action (CTA) that seamlessly guide users through the sales funnel.
• Email Marketing & Newsletters: Developed high-open-rate email sequences designed to build customer loyalty and maximize repeat purchases.

This project showcases a comprehensive Brand Identity & Visual Asset system developed for a modern digital company. The objective was to build a strong, cohesive, and memorable brand presence that resonates with the target audience across all digital touchpoints.

Key deliverables created using Adobe Illustrator, Photoshop, and Figma:

• Logo Design & Variations: Crafted a professional primary logo mark along with its responsive alternatives (stacked, monochrome, and simplified social icons).
• Corporate Brand Guidelines: Defined the visual DNA including custom typography selection, visual hierarchy rules, and a conversion-optimized color palette.
• Marketing & Advertising Assets: Designed high-impact social media creative banners and promotional materials tailored for Facebook Ads, Instagram, and web placements to enhance brand awareness and customer acquisition.