Hi, I’m Fatemeh, a product designer focused on UX and UI with experience shaping mobile apps and responsive websites. I thrive on turning complex problems into intuitive experiences, collaborating closely with stakeholders, researchers, and developers to define clear design strategies and deliver high-quality interfaces. I’m passionate about user-centered design, research, and accessible, scalable solutions. I’m currently expanding my UX/UI toolkit through ongoing education in design programs, while leveraging my engineering background to bring structured, thoughtful solutions to teams and projects I’m lucky to be part of.

Fatemeh Sarmadi

Hi, I’m Fatemeh, a product designer focused on UX and UI with experience shaping mobile apps and responsive websites. I thrive on turning complex problems into intuitive experiences, collaborating closely with stakeholders, researchers, and developers to define clear design strategies and deliver high-quality interfaces. I’m passionate about user-centered design, research, and accessible, scalable solutions. I’m currently expanding my UX/UI toolkit through ongoing education in design programs, while leveraging my engineering background to bring structured, thoughtful solutions to teams and projects I’m lucky to be part of.

Available to hire

Hi, I’m Fatemeh, a product designer focused on UX and UI with experience shaping mobile apps and responsive websites. I thrive on turning complex problems into intuitive experiences, collaborating closely with stakeholders, researchers, and developers to define clear design strategies and deliver high-quality interfaces.

I’m passionate about user-centered design, research, and accessible, scalable solutions. I’m currently expanding my UX/UI toolkit through ongoing education in design programs, while leveraging my engineering background to bring structured, thoughtful solutions to teams and projects I’m lucky to be part of.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Italian
Advanced
Persian
Fluent

Work Experience

UX / UI Designer at TrackTribe
December 1, 2024 - October 18, 2025
Led full-cycle design for a mobile running app and responsive website. Conducted competitive analysis and usability testing (6 participants), identified UX pain points, and reduced task failure rate by 40%. Created personas, wireframes, and high-fidelity prototypes in Figma. Collaborated with stakeholders weekly to define design strategy and contributed to onboarding redesign that simplified the onboarding flow and reduced costs.
Product Designer at TrackTribe
October 1, 2024 - December 31, 2025
Led full-cycle design for a mobile running app and responsive website; conducted competitive analysis and usability testing (6 participants); identified UX pain points and reduced task failure rate; created personas, wireframes, flows, and high-fidelity prototypes; collaborated with stakeholders weekly and helped define design strategy; worked with Scrum methodology.
UX / UI Designer at TrackTribe (Freelance)
October 1, 2024 - December 1, 2024
Led full-cycle design for a mobile running app and responsive website. Conducted competitive analysis and usability testing (6 participants), identifying key UX pain points and reducing task failure rate by 40%. Created personas, wireframes, and high-fidelity prototypes in Figma. Collaborated with stakeholders weekly and helped refine design strategy. Contributed to cost optimization by simplifying onboarding.
User Researcher & UX / UI Designer at Caffe &oga
September 1, 2024 - October 18, 2025
Designed yoga studio website, improved navigation and session booking experience. Conducted heuristic evaluation and user interviews with 8 users. Improved homepage bounce rate by 30% (measured via QA). Used card sorting to refine information architecture and menu logic. Created interactive prototypes, tested in QA, and iterated based on insights.
User Researcher & UX/UI Designer at Caffè Yoga
June 1, 2024 - October 1, 2024
Redesigned the yoga studio’s website, improving navigation flow and session booking experience. Conducted heuristic evaluation and user interviews; improved homepage bounce rate; used card sorting to refine information architecture; created interactive prototypes and iterated based on testing.
User Researcher & UX | UI Designer at Caffè Yoga
June 1, 2024 - October 1, 2024
Redesigned the yoga studio website, improving navigation flow and session booking experience. Conducted heuristic evaluation and user interviews. Improved homepage bounce rate by 30% (measured via Analytics). Used card sorting to refine information architecture and menu logic. Created interactive prototypes, tested with users, and iterated based on insights.
User Experience Designer at Caffè Oga
June 1, 2024 - October 1, 2024
Redesigned the yoga studio website, improved navigation flow and session booking; conducted heuristic evaluations and user interviews; refined information architecture via card sorting; built and tested interactive prototypes.
User Researcher & UX/UI Designer at Caffè Oga
June 1, 2024 - October 1, 2024
Redesigned the yoga studio's website to improve navigation flow and session booking experience. Conducted heuristic evaluation and user interviews; improved homepage bounce rate by 30% (measured via GA). Used card sorting to refine information architecture and menu logic. Created interactive prototypes, tested with users, and iterated based on insights.
Product Designer at NexaLand
June 1, 2024 - Present
Led design work for mobile and web experiences; collaborated with stakeholders; contributed to design strategy; applied end-to-end UX processes and Agile practices.
UX Researcher & UI Designer at Caffe &oga
June 1, 2024 - September 1, 2024
Designed the yoga studio's website, improving navigation and session booking experience. Conducted heuristic evaluation and user interviews with 8 users. Improved homepage bounce rate by 30%. Used card sorting to refine information architecture and menu logic. Created interactive prototypes, tested, and iterated based on insights.
User Researcher & UX / UI Designer at Caffe &oga (Freelance)
June 1, 2024 - September 1, 2024
Designed the yoga studio's website, improving navigation and session booking experience. Conducted heuristic evaluation and user interviews with 8 users. Improved homepage bounce rate by 30%. Used card sorting to refine information architecture and menu logic. Created interactive prototypes, tested, and iterated based on insights.
Customer Service Supervisor at Xaman Insurance
July 1, 2022 - October 18, 2025
Handled policy inquiries, claims, renewals, and customer complaints efficiently.
Product Designer at SoFi Securities
September 1, 2021 - September 1, 2023
Designed the Auto Invest feature, increasing user engagement; developed an onboarding education system; created an AI-powered chatbot interface aligned with design system standards; enhanced investment funds UI and improved accessibility; optimized user flows, reducing churn by 8%.
Product Designer at Sofid Securities
September 1, 2021 - September 1, 2023
Designed the Auto Invest feature to increase user engagement; developed an educational onboarding system; created an AI-powered chatbot interface aligned with the design system; enhanced investment funds interface for accessibility and learnability; optimized user flows, reducing churn by 8%.
Customer Service Supervisor at Xaman Insurance
May 1, 2021 - July 1, 2022
Handled inquiries, claims, renewals, and customer complaints efficiently.
Laboratory Supervisor & Quality Control Expert
May 1, 2021 - October 18, 2025
Supervised laboratory operations, conducted quality tests, analyzed data, and optimized production processes.
Laboratory Supervisor & Quality Control Expert at Asano Polymer
September 1, 2019 - May 1, 2021
Supervised lab operations, conducted quality tests, analyzed data, and optimized production processes.
Laboratory Supervisor & Quality Control Expert at Sano Polymer
September 1, 2019 - May 1, 2021
Supervised lab operations, conducted quality tests, analyzed data, and optimized production processes.
Head Of The Electroplating Unit (Internship)
September 1, 2018 - October 18, 2025
Supervised electroplating processes and conducted material testing.
Head Of The Electroplating Unit (Internship) at Qrmin Company
June 1, 2018 - September 1, 2018
Supervised electroplating processes and conducted material testing.

Education

M.Sc. in Environmental Engineering at University of Eologna
January 1, 2023 - October 18, 2025
UX | UI Design at UXland Online EOOT Camp, UxQ
January 1, 2024 - January 1, 2025
B.SC. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - December 4, 2025
UX | UI Design at UXland Online EOOT Camp, UxQ
January 1, 2024 - January 1, 2025
B.SC. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - December 8, 2025
UX | UI Design at UXland Online EOOT Camp, UxQ
January 1, 2024 - January 1, 2025
B.SC. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - December 12, 2025
UX | UI Design at UXland Online EOOT Camp, UxQ
January 1, 2024 - January 1, 2025
B.SC. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - January 8, 2026
UX/UI Design at UXland Online Boot Camp
January 1, 2024 - January 1, 2025
B.Sc. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - January 26, 2026
B.Sc. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
UX | UI Design at UXland Online Boot Camp
January 1, 2024 - January 1, 2025
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - January 30, 2026
UX/UI Design Certification at UXland Online Boot Camp
January 1, 2024 - January 1, 2025
B.SC. in Chemical Engineering at Tafresh University
January 1, 2015 - January 1, 2019
M.Sc. in Environmental Engineering at University of Bologna
January 1, 2023 - January 30, 2026
B.Sc. in Chemical Engineering at Tafresh University
January 1, 2015 - December 31, 2019
UX/UI Design Certification at UXland Online GBBT Camp
January 1, 2024 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Manufacturing, Professional Services, Media & Entertainment, Other