Fatima Farah
Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products.
About
Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products. I combine research-driven UX, scalable design systems, and data-informed decision-making to create accessible, high-performing digital experiences. I collaborate closely with product and engineering teams to turn user insights into measurable business impact, including activation improvements and conversion gains.
I thrive in cross-functional, remote-friendly environments, mentoring designers, aligning user needs with technical constraints, and communicating clearly with stakeholders to drive product-led growth.
- 5 years' experience
- Joined January 2026
Languages
- PersianFluent
- EnglishAdvanced
- ArabicIntermediate
Industry experience
- Financial Services
- Education
- Software & Internet
- Professional Services
Work experience· 5 roles
Partnered closely with product and engineering teams to deliver scalable, data-driven features across web and mobile platforms.
Redesigned core product layouts using user research and market analysis, increasing app ratings by 70%. Owned end-to-end mobile app design and supported go-to-market launch, raising UX maturity across the product team. Conducted in-depth research to simplify complex workflows, improving usability by 32%.
Redesigned onboarding and dashboards, increasing activation by 45% and significantly reducing sign-up drop-offs. Established a formal UX research framework, increasing user satisfaction by 30% and directly influencing roadmap priorities. Led design strategy across product, engineering, and business stakeholders in a fully remote environment.
Education
Hire Fatima Farah today
Post a job and invite Fatima, or contact them directly. No hidden commission.