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Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products. I combine research-driven UX, scalable design systems, and data-informed decision-making to create accessible, high-performing digital experiences. I collaborate closely with product and engineering teams to turn user insights into measurable business impact, including activation improvements and conversion gains. I thrive in cross-functional, remote-friendly environments, mentoring designers, aligning user needs with technical constraints, and communicating clearly with stakeholders to drive product-led growth.…Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products. I combine research-driven UX, scalable design systems, and data-informed decision-making to create accessible, high-performing digital experiences. I collaborate closely with product and engineering teams to turn user insights into measurable business impact, including activation improvements and conversion gains. I thrive in cross-functional, remote-friendly environments, mentoring designers, aligning user needs with technical constraints, and communicating clearly with stakeholders to drive product-led growth.

Fatima Farah

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products. I combine research-driven UX, scalable design systems, and data-informed decision-making to create accessible, high-performing digital experiences. I collaborate closely with product and engineering teams to turn user insights into measurable business impact, including activation improvements and conversion gains. I thrive in cross-functional, remote-friendly environments, mentoring designers, aligning user needs with technical constraints, and communicating clearly with stakeholders to drive product-led growth.…Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products. I combine research-driven UX, scalable design systems, and data-informed decision-making to create accessible, high-performing digital experiences. I collaborate closely with product and engineering teams to turn user insights into measurable business impact, including activation improvements and conversion gains. I thrive in cross-functional, remote-friendly environments, mentoring designers, aligning user needs with technical constraints, and communicating clearly with stakeholders to drive product-led growth.

Available to hire

Hi, I’m Fatima Farah, a Senior Digital Product Designer with 5+ years of experience shaping SaaS, FinTech, and AI-powered B2B/B2C products. I combine research-driven UX, scalable design systems, and data-informed decision-making to create accessible, high-performing digital experiences. I collaborate closely with product and engineering teams to turn user insights into measurable business impact, including activation improvements and conversion gains.

I thrive in cross-functional, remote-friendly environments, mentoring designers, aligning user needs with technical constraints, and communicating clearly with stakeholders to drive product-led growth.

Skills

Product Design

Web Design

Data Visualization

Experience Level

Product Design

Expert

Web Design

Expert

Data Visualization

Expert

Language

Persian

Fluent

English

Advanced

Arabic

Intermediate

Work Experience

Senior Product Designer at AmplifyPlatform

January 1, 2023 - January 1, 2026

Partnered closely with product and engineering teams to deliver scalable, data-driven features across web and mobile platforms.

Product Designer & UX Strategist at Abroadin

February 1, 2022 - June 1, 2023

Redesigned onboarding and dashboards, increasing activation by 45% and significantly reducing sign-up drop-offs. Established a formal UX research framework, increasing user satisfaction by 30% and directly influencing roadmap priorities. Led design strategy across product, engineering, and business stakeholders in a fully remote environment.

Product Designer at CODED (EdTech Platform)

May 1, 2022 - May 1, 2023

Redesigned core product layouts using user research and market analysis, increasing app ratings by 70%. Owned end-to-end mobile app design and supported go-to-market launch, raising UX maturity across the product team. Conducted in-depth research to simplify complex workflows, improving usability by 32%.

UX/UI Designer at Card 79 (Design & Innovation Studio)

September 1, 2021 - April 1, 2022

Designed missing system flows, increasing user satisfaction by 25% and premium subscription sign-ups by 15%. Delivered production-ready solutions in partnership with engineering and strategy teams.

UX/UI Designer at Proper (Digital Product Agency)

July 1, 2020 - August 1, 2021

Conducted competitor and market analysis to inform award-level UX solutions. Improved system usability through scalable frameworks and high-fidelity prototypes.