Developed and managed editorial calendars across multiple platforms; monitored online reputation for creators and brand partners; ensured content quality control (tone, format, and performance standards); designed and implemented digital growth strategies; wrote engaging hooks and optimized video descriptions for YouTube, Facebook, etc.; conducted A/B testing to optimize engagement and conversion rates; managed media planning and execution for social platforms; handled brand reputation monitoring and crisis communication; designed performance-oriented digital strategies; coordinated and tracked influencer marketing campaigns aligned with business goals.