Available to hire
I’m Fatima Vigil, a marketing strategist and growth-minded leader who has built and scaled global GTM programs across digital and offline channels. I thrive in cross-functional teams, aligning product, engineering, sales and customer success to drive predictable revenue, strong ROIs and lasting brand influence.
I’m passionate about data-driven decision making, ABM, and crafting compelling narratives that resonate with diverse global audiences while delivering measurable impact.
Experience Level
Language
English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Work Experience
Partner at Hoky
October 1, 2024 - PresentAs a Partner at Hoky, I help lead a Mexican company dedicated to developing social and life skills in children through robotics. My role focuses on expanding this approach to more kids nationwide and, later, internationally. I shape and fund the go-to-market strategy for the Hoky shop, ensuring we deliver meaningful, hands-on learning experiences that build focus, resilience, empathy, and teamwork.
Head of Marketing at Astrocast SA
May 6, 2019 - August 30, 2024Partner Strategy & Ecosystem Scaling: Designed and led a global System Integrator partner program, aligning Product, Sales, and CS to drive scalable, high-quality deployments and inform roadmap decisions.
GTM & Growth: Led data-driven GTM and enablement programs, increasing SQLs by 50%, doubling leads, accelerating deal velocity, achieving 800% device growth, and reducing onboarding time by 50%.
Leadership: Built and managed a high-performing marketing team across content, digital, and brand, optimizing budgets through a project-based model.
Brand & Positioning: Defined and executed global marketing strategy, building the brand from the ground up and securing top-tier media coverage and industry recognition.
Flavortrotter at Digital Marketing Specialist
October 5, 2015 - April 26, 2019Developed content strategies for social media and campaigns to boost blog's engagement. Built an SEO-optimized WordPress website to enhance visibility and traffic.
Sales Coordinator, North America at Organo
October 6, 2014 - October 2, 2015Marketing Manager at CET Vancouver
September 5, 2011 - October 3, 2014Managed the school’s presence at international trade shows to drive demand. Built and maintained partnerships with agencies in Latin America and Spain.
Marketing & Sales Manager at Evolucion IT
April 6, 2009 - May 27, 2011Developed and executed B2B marketing strategies that increased lead generation by 30% and drove 25% revenue growth through targeted outreach and strategic partnerships.
Marketing Strategist at Astrocast SA
May 20, 2019 - September 20, 2024Defined GTM and growth programs; aligned marketing, sales and customer success; drove data-driven lead generation and faster deal velocity; implemented ABM.
Marketing Manager at Evolución IT
May 20, 2009 - March 20, 2011Marketing management for IT services company; digital marketing, communications, negotiations and presentations.
Marketing Manager / Brand Strategist at Organo
October 20, 2015 - January 20, 2019Designed and executed network marketing campaigns; built brand presence and digital channels for direct-to-consumer wellness products.
Marketing & Brand Strategy at Flavortrotter (Online)
October 20, 2015 - January 20, 2019Online marketing and brand strategy for a digital platform; grew audience and subscriber base through content and campaigns.
Marketing & Communications at CET Vancouver
September 20, 2011 - September 20, 2014Marketing and communications role supporting an education technology initiative for a Vancouver-based team.
Education
Master's Degree, Digital Marketing & Communications at Crea Genève
October 20, 2016 - June 20, 2018Bachelor's Degree, Marketing Management at Universidad de León (University of León)
September 20, 2004 - May 20, 2009Master's Degree in Digital Marketing & Communication at CREA Genève
October 20, 2016 - June 20, 2018Bachelor's Degree in Marketing Management at Universidad de León
September 20, 2004 - May 20, 2009Qualifications
Marketing Strategist
April 6, 2009 - October 5, 2025Marketing Strategist with 10+ years of experience in product marketing, brand strategy, and go-to-market execution.
Proven track record in driving demand, optimizing campaigns, and leading ABM initiatives that boosted annual sales by 70%. Skilled in team leadership,
cross-functional collaboration, and delivering measurable ROI across digital and offline channels.
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Telecommunications
Experience Level
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