Fatima Vigil

As a Partner at Hoky, I help lead a Mexican company dedicated to developing social and life skills in children through robotics. My role focuses on expanding this approach to more kids nationwide and, later, internationally. I shape and fund the go-to-market strategy for the Hoky shop, ensuring we deliver meaningful, hands-on learning experiences that build focus, resilience, empathy, and teamwork.

Defined GTM and growth programs; aligned marketing, sales and customer success; drove data-driven lead generation and faster deal velocity; implemented ABM.

Partner Strategy & Ecosystem Scaling: Designed and led a global System Integrator partner program, aligning Product, Sales, and CS to drive scalable, high-quality deployments and inform roadmap decisions. GTM & Growth: Led data-driven GTM and enablement programs, increasing SQLs by 50%, doubling leads, accelerating deal velocity, achieving 800% device growth, and reducing onboarding time by 50%. Leadership: Built and managed a high-performing marketing team across content, digital, and brand, optimizing budgets through a project-based model. Brand & Positioning: Defined and executed global marketing strategy, building the brand from the ground up and securing top-tier media coverage and industry recognition.