Available to hire
I’m Fatima Vigil, a marketing strategist and growth-minded leader who has built and scaled global GTM programs across digital and offline channels. I thrive in cross-functional teams, aligning product, engineering, sales and customer success to drive predictable revenue, strong ROIs and lasting brand influence.
I’m passionate about data-driven decision making, ABM, and crafting compelling narratives that resonate with diverse global audiences while delivering measurable impact.
Experience Level
Language
English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Work Experience
Partner at Hoky
October 1, 2024 - PresentAs a Partner at Hoky, I help lead a Mexican company dedicated to developing social and life skills in children through robotics. My role focuses on expanding this approach to more kids nationwide and, later, internationally. I shape and fund the go-to-market strategy for the Hoky shop, ensuring we deliver meaningful, hands-on learning experiences that build focus, resilience, empathy, and teamwork.
Marketing Strategist at Astrocast SA
May 20, 2019 - September 20, 2024Defined GTM and growth programs; aligned marketing, sales and customer success; drove data-driven lead generation and faster deal velocity; implemented ABM.
Head of Marketing at Astrocast SA
May 6, 2019 - August 30, 2024Partner Strategy & Ecosystem Scaling: Designed and led a global System Integrator partner program, aligning Product, Sales, and CS to drive scalable, high-quality deployments and inform roadmap decisions.
GTM & Growth: Led data-driven GTM and enablement programs, increasing SQLs by 50%, doubling leads, accelerating deal velocity, achieving 800% device growth, and reducing onboarding time by 50%.
Leadership: Built and managed a high-performing marketing team across content, digital, and brand, optimizing budgets through a project-based model.
Brand & Positioning: Defined and executed global marketing strategy, building the brand from the ground up and securing top-tier media coverage and industry recognition.
Marketing & Brand Strategy at Flavortrotter (Online)
October 20, 2015 - January 20, 2019Online marketing and brand strategy for a digital platform; grew audience and subscriber base through content and campaigns.
Marketing Manager / Brand Strategist at Organo
October 20, 2015 - January 20, 2019Designed and executed network marketing campaigns; built brand presence and digital channels for direct-to-consumer wellness products.
Flavortrotter at Digital Marketing Specialist
October 5, 2015 - April 26, 2019Developed content strategies for social media and campaigns to boost blog's engagement. Built an SEO-optimized WordPress website to enhance visibility and traffic.
Sales Coordinator, North America at Organo
October 6, 2014 - October 2, 2015Marketing & Communications at CET Vancouver
September 20, 2011 - September 20, 2014Marketing and communications role supporting an education technology initiative for a Vancouver-based team.
Marketing Manager at CET Vancouver
September 5, 2011 - October 3, 2014Managed the school’s presence at international trade shows to drive demand. Built and maintained partnerships with agencies in Latin America and Spain.
Marketing Manager at Evolución IT
May 20, 2009 - March 20, 2011Marketing management for IT services company; digital marketing, communications, negotiations and presentations.
Marketing & Sales Manager at Evolucion IT
April 6, 2009 - May 27, 2011Developed and executed B2B marketing strategies that increased lead generation by 30% and drove 25% revenue growth through targeted outreach and strategic partnerships.
Education
Master's Degree, Digital Marketing & Communications at Crea Genève
October 20, 2016 - June 20, 2018Bachelor's Degree, Marketing Management at Universidad de León (University of León)
September 20, 2004 - May 20, 2009Master's Degree in Digital Marketing & Communication at CREA Genève
October 20, 2016 - June 20, 2018Bachelor's Degree in Marketing Management at Universidad de León
September 20, 2004 - May 20, 2009Qualifications
Marketing Strategist
April 6, 2009 - October 5, 2025Marketing Strategist with 10+ years of experience in product marketing, brand strategy, and go-to-market execution.
Proven track record in driving demand, optimizing campaigns, and leading ABM initiatives that boosted annual sales by 70%. Skilled in team leadership,
cross-functional collaboration, and delivering measurable ROI across digital and offline channels.
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Telecommunications
Experience Level
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