I’m Fatimah Az Zahrah, a social media and content professional based in Jakarta, Indonesia. I’ve built end-to-end social media content workflows—from content research and ideation to scripting, shooting guidance, editing support, caption writing, scheduling, publishing, and performance reporting—while keeping a consistent visual identity across brands. I’ve also worked as a social media designer and content manager in fashion and retail settings, handling short-form video assets for platforms like TikTok, Instagram Reels, and Shopee Video, and supporting promotional materials for both online and offline events. I enjoy turning audience and product insights into engaging, brand-aligned content, coordinating with clients and collaborators, and using analytics to improve results over time.…

Fatimah Azzahrah

I’m Fatimah Az Zahrah, a social media and content professional based in Jakarta, Indonesia. I’ve built end-to-end social media content workflows—from content research and ideation to scripting, shooting guidance, editing support, caption writing, scheduling, publishing, and performance reporting—while keeping a consistent visual identity across brands. I’ve also worked as a social media designer and content manager in fashion and retail settings, handling short-form video assets for platforms like TikTok, Instagram Reels, and Shopee Video, and supporting promotional materials for both online and offline events. I enjoy turning audience and product insights into engaging, brand-aligned content, coordinating with clients and collaborators, and using analytics to improve results over time.…

Available to hire

I’m Fatimah Az Zahrah, a social media and content professional based in Jakarta, Indonesia. I’ve built end-to-end social media content workflows—from content research and ideation to scripting, shooting guidance, editing support, caption writing, scheduling, publishing, and performance reporting—while keeping a consistent visual identity across brands.

I’ve also worked as a social media designer and content manager in fashion and retail settings, handling short-form video assets for platforms like TikTok, Instagram Reels, and Shopee Video, and supporting promotional materials for both online and offline events. I enjoy turning audience and product insights into engaging, brand-aligned content, coordinating with clients and collaborators, and using analytics to improve results over time.

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Skills

Experience Level

Social Media Design
Expert
Branding
Expert
ChatGPT
Expert
Video Advert
Expert
Canva
Intermediate
Claude
Intermediate
Short Film
Intermediate
Motion Graphic
Intermediate

Language

English
Advanced
Indonesian
Fluent

Work Experience

Social Media Specialist at Creatix Creative Agency
January 1, 2024 - April 30, 2026
Oversaw social media strategy and content execution for multiple clients across diverse industries, including fashion, skincare, e-commerce, coffee shops, and manufacturing. Conducted audience, competitor, and trend research. Developed content plans and creative briefs, supported content production and editing direction. Wrote brand-aligned captions, managed publishing and client communications and analyzed performance to optimize content strategies in line with brand identity and business objectives.
Content & Creative Fashion at La Creme & MatchaWear
February 1, 2023 - August 1, 2023
Managed end-to-end social media content production, including research, ideation, video editing, copywriting, publishing, Reels cover design, and product catalog optimization. Coordinated KOL collaborations, conducted influencer research and performance analysis, and maintained social media reports using Google Sheets. Achieved up to 30% video engagement through strategic content planning and execution, while supporting brand awareness through effective KOL endorsement campaigns.
Social Media Designer at Khazzanah Syar’i
August 1, 2022 - January 31, 2023
Handled e-commerce operations, including order administration, Shopee marketplace management, packing and shipping coordination, and short-form video editing for TikTok, Instagram Reels, and Shopee Video. Designed promotional materials for digital and print use, supported fashion styling and dress sketch development, conducted market and product research for new launches, and assisted with procurement and production logistics.

Education

Fashion Design at Jakarta Institute of the Art
August 1, 2017 - December 20, 2022

Qualifications

Industry Experience

Education, Manufacturing, Media & Entertainment, Consumer Goods, Retail, Other
    Portfolio Social Media Journey
    With nearly two years of experience in social media management, I have worked with brands across diverse industries, including fashion, food and beverage, manufacturing, education, skincare, and e-commerce. This portfolio highlights selected projects that reflect my experience in developing and executing social media content tailored to different brand objectives and audiences. My approach combines strategic content planning, audience research, creative execution, and performance analysis. I believe that effective social media management begins with clear communication, a strong understanding of business goals, and a thorough understanding of the target audience. I strive to translate each brand’s objectives into relevant, engaging, and consistent content that strengthens brand identity and supports business growth. For a more comprehensive overview of my projects and professional experience, please explore my portfolio through the link below. Portfolio : https://www.twine.net/signin…

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