Available to hire
I’m Fátima Rodrigues, a Product Designer focused on crafting user-centered iOS apps. At Air Apps, I collaborate with Product Managers and Developers to improve the UX of Calculator Air and Find Air, and to drive monetisation initiatives that boost engagement across our apps.
What drives me is the challenge of thinking deeply about problems and shaping efficient, intuitive, and visually engaging solutions that put people first. I bring curiosity, empathy, and precision to my work, always aiming to create digital products that not only perform well but feel meaningful to use.
Skills
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Language
Portuguese
Fluent
English
Advanced
Work Experience
Product Designer at Air Apps
December 1, 2024 - PresentHi-fi wireframes, prototypes and UI Design for iOS; User research and competitive analysis. Main achievements: Worked on several app onboarding and visuals that increased user CR.
People Business Partner at FARFETCH
August 1, 2023 - October 11, 2025Full-cycle recruitment in Tech; Partner with Product Leadership on HR initiatives; Annual performance and salary reviews.
HR Specialist at Aptoide
August 1, 2017 - October 11, 2025Full-cycle recruitment in Tech; Interviewing; Onboarding employees; Company events.
Talent Specialist at Landing.jobs
December 1, 2016 - October 11, 2025Talent management and interviewing; Contributing towards the development of the internal product.
Junior Product Designer at Air Apps
December 1, 2024 - PresentWorked on Calculator Air and Find Air, delivering key features that pushed the apps further. Transitioned to the monetisation team, leading design efforts to increase user engagement and revenue, including onboarding redesigns, paywall design, and optimising user flows across multiple apps in the catalogue. Designed hi-fi wireframes, prototypes, and UI balancing business goals with user needs. Conducted user research and competitive analysis to inform design decisions. Developed user stories and interaction logic, translating insights into actionable solutions.
People Business Partner at FARFETCH
August 31, 2023 - October 18, 2025Full-cycle recruitment in Tech, partnering with Product Leadership on HR initiatives; responsible for annual performance and salary reviews.
HR Specialist at Aptoide
August 31, 2017 - October 18, 2025Onboarding of new employees and coordination of company events.
Talent Specialist at Landing.jobs
December 31, 2016 - October 18, 2025Account management, talent management and interviewing; contributed towards the development of the internal product.
People Business Partner at FARFETCH
September 1, 2017 - August 31, 2023Full-cycle recruitment in Tech; partnered with Product Leadership on HR initiatives; managed annual performance and salary reviews.
HR Specialist at Aptoid
January 1, 2017 - August 31, 2017Onboarding of employees, company events, and support in HR processes and programs.
Talent Specialist at Landing.jobs
November 1, 2015 - December 31, 2016Account management, talent management and interviewing; contributed to the development of the internal product.
Education
MA in Work and Organizational Psychology at Faculty of Psychology and Education Sciences of University of Coimbra
September 1, 2009 - September 1, 2014User Experience and User Interface Design at EDIT - Disruptive Digital Education
September 1, 2023 - February 1, 2024MA in Work and Organisational Psychology at Faculty of Psychology and Education Sciences of University of Coimbra
September 1, 2009 - September 1, 2014Certificate in User Experience and User Interface Design at EDIT. - Disruptive Digital Education
September 1, 2023 - February 1, 2024Course at EDIT. - Disruptive Digital Education
September 1, 2023 - February 1, 2024MA in Work and Organisational Psychology at Faculty of Psychology and Education Sciences, University of Coimbra
September 1, 2009 - September 1, 2014Qualifications
MA in Work and Organisational Psychology
September 1, 2009 - September 1, 2014Certificate in User Experience and User Interface Design
September 1, 2023 - February 1, 2024Industry Experience
Software & Internet, Education, Professional Services, Media & Entertainment, Retail
Skills
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