I'm a results-driven Data Analyst with over 9 years of experience in data science and business intelligence. I specialize in creating impactful end-to-end data workflows, from extraction and modeling to validation and visualization. I take pride in leading analytics-driven projects such as customer segmentation and churn prediction, consistently driving measurable business outcomes through data insights. I am passionate about fostering collaboration and mentoring junior analysts while communicating complex data insights in an approachable way. I stay curious about new technologies and methodologies to keep my work at the forefront of industry advancements, always bringing energy and initiative to every project I take on.

Fatma Er

I'm a results-driven Data Analyst with over 9 years of experience in data science and business intelligence. I specialize in creating impactful end-to-end data workflows, from extraction and modeling to validation and visualization. I take pride in leading analytics-driven projects such as customer segmentation and churn prediction, consistently driving measurable business outcomes through data insights. I am passionate about fostering collaboration and mentoring junior analysts while communicating complex data insights in an approachable way. I stay curious about new technologies and methodologies to keep my work at the forefront of industry advancements, always bringing energy and initiative to every project I take on.

Available to hire

I’m a results-driven Data Analyst with over 9 years of experience in data science and business intelligence. I specialize in creating impactful end-to-end data workflows, from extraction and modeling to validation and visualization. I take pride in leading analytics-driven projects such as customer segmentation and churn prediction, consistently driving measurable business outcomes through data insights.

I am passionate about fostering collaboration and mentoring junior analysts while communicating complex data insights in an approachable way. I stay curious about new technologies and methodologies to keep my work at the forefront of industry advancements, always bringing energy and initiative to every project I take on.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Italian
Intermediate

Work Experience

Lead Data Analyst / Data Scientist at ETIYA
December 31, 2024 - July 25, 2025
Led analytics-driven projects including customer segmentation, cross-sell and upsell scoring, churn analysis, and data quality improvements. Managed ETL process optimization using Python, SQL, and Data Build Tool (DBT) on Google Cloud Platform, and developed anomaly detection systems for Snowflake databases. Fostered strong team collaboration and managed customer relationships to ensure high satisfaction levels. Continuously explored and integrated upcoming cloud-native technologies to enhance data analytics capabilities.
Business Intelligence Data Analyst at Kara Consultant
March 31, 2020 - July 25, 2025
Quickly acquired and applied new skills to improve efficiency and productivity. Focused on data analysis and dashboard design using Tableau.
Market Business Data Analyst at Sognando Casa
July 31, 2019 - July 25, 2025
Collaborated with internal stakeholders to define analytical requirements for customers, products, and projects. Leveraged analytics to drive business development and process improvements. Executed marketing plans for the e-commerce sector utilizing Google Analytics.
Business Intelligence Data Analyst at Enerjisa
January 31, 2019 - July 25, 2025
Led an award-winning innovation project involving Turkish text processing, Big Data, NLP, and machine learning algorithms. Created interactive dashboards for the energy sector, analyzed customer behavior data, and led the DEGER KAT CALL Center Customer Analytics initiative to categorize call types using statistical and ML methods. Employed open-source platforms like Scala and TensorFlow for data analysis and delivered polished visualizations for strategic planning.
Business Intelligence Data Analyst at Kariyer.com
August 31, 2016 - July 25, 2025
Developed and managed systematic reports and dashboards for multiple stakeholders, analyzed site traffic and competitor data using Google Analytics and other tools, and supported advertising teams with data insights for strategic decision-making.
Lead Data Analyst / Data Scientist at ETIYA
December 31, 2024 - July 25, 2025
Led key analytics projects for Vidéotron involving segmentation, cross-sell, upsell scoring, and churn analysis to improve customer retention. Developed end-to-end data workflows, enhanced data integrity through a Data Quality Project, and optimized ETL processes using Data Build Tool (DBT). Created an anomaly detection system for ETL processes in Snowflake databases. Utilized Python, SQL, DBT, and Google Cloud Platform to improve operational efficiency. Fostered team collaboration and continuously integrated new cloud-native technologies to innovate data analytics capabilities while managing customer relationships and project delivery.
Business Intelligence Data Analyst at Kara Consultant
March 31, 2020 - July 25, 2025
Conducted data analysis and designed dashboards using Tableau. Rapidly acquired new skills to enhance daily task efficiency and productivity.
Market Business Data Analyst at Sognando Casa
July 31, 2019 - July 25, 2025
Collaborated with internal stakeholders to gather analytical requirements for customer, product, and project needs. Leveraged analytics for business development, productivity, and process improvement. Executed marketing plans for the e-commerce sector using Google Analytics.
Business Intelligence Data Analyst at Enerjisa
January 31, 2019 - July 25, 2025
Led an award-winning innovation project focusing on Turkish text processing, Big Data, NLP, and ML algorithms. Created interactive dashboards and reports for the energy sector to visualize data trends. Performed customer behavior analysis and duplicate call center data processing using SAS, Python, and NLP tools. Utilized open-source platforms including Scala and TensorFlow for integrated data analysis. Spearheaded customer analytics initiatives employing statistical and algebraic techniques to inform decision-making, enhancing business development and process efficiency.
Business Intelligence Data Analyst at Kariyer.com
August 31, 2016 - July 25, 2025
Developed, maintained, and scheduled systematic reports targeting multiple stakeholders. Collaborated with senior leadership to identify and analyze data requirements. Provided detailed reports on site traffic and competitor analysis using tools like Google Analytics and SimilarWeb. Supported AdWords teams using Searchmetrics for strategic optimization.

Education

Master Degree at University of Milan
January 1, 2020 - December 31, 2023
Master Degree at Yıldız Technical University
January 1, 2017 - December 31, 2020
Bachelor Degree at Yıldız Technical University
January 1, 2009 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Telecommunications, Software & Internet, Professional Services, Retail

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

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