Favour Osondu
I’m Favour Osondu, a health and wellness copywriter with 4 years of experience turning research-backed insights into high-converting landing pages, email campaigns, ads, and SEO content.
About
I’m Favour Osondu, a health and wellness copywriter with 4 years of experience turning research-backed insights into high-converting landing pages, email campaigns, ads, and SEO content. I enjoy building messaging that speaks to real customer needs, then testing and refining it to improve results.
In my recent roles, I’ve helped brands lift landing page conversions, increase email click-through rates, and generate more qualified leads by rewriting headlines, strengthening benefits and proof points, and optimizing calls to action. I combine audience research, direct-response copywriting, and CRO practices with strong regulatory awareness so the content stays both persuasive and compliant.
- 4 years' experience
- Joined October 2026
Languages
- EnglishFluent
Industry experience
- Healthcare
- Media & Entertainment
- Professional Services
Work experience
Rewrote headlines, benefits, proof points, and calls to action to increase landing page conversions by 46% in 10 weeks. Built a tailored five-email welcome sequence to raise email click-through rates by 29% in 8 weeks. Developed three research-driven landing pages and 12 ad variations to generate 24% more qualified leads in one quarter.
Improved paid ad performance by increasing click-through rates by 22% across two campaigns through testing eight headline and hook variations, plus benefits and calls to action. Enhanced landing page conversion rates by 18% in six weeks by simplifying benefits, rewriting headlines, and strengthening calls to action. Increased organic blog traffic by 28% in six months by optimizing 12 articles for search intent, structure, headlines, and metadata.
Education
Certifications and awards
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