FO

Favour Okechukwu

Available to hire

I’m Favour Okechukwu, a results-driven direct-response e-commerce copywriter specializing in beauty and skincare brand positioning.

About

I’m Favour Okechukwu, a results-driven direct-response e-commerce copywriter specializing in beauty and skincare brand positioning. I write persuasive sales pages, product copy, and landing pages that convert—while using consumer psychology to turn casual browsers into confident buyers.

I also create high-performing email sequences and promotional funnels designed to handle objections and improve retention. Based in Lagos, I combine market research with conversion rate optimization to help brands communicate clearly, build trust fast, and grow store revenue through messaging that consistently earns clicks and purchases.

  • 2 years' experience
  • Joined October 2026

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Professional Services

More experts in Lagos, Nigeria

Work experience

Copywriting Project (CeraVe Hydrating Cleanser) · Direct-Response Skincare CampaignSep 2024 – Present · 2 yrs 3 mos

Authored a high-converting direct-response sales page and promotional email sequence for DTC skincare buyers. Crafted benefit-driven headlines, skin barrier repair-focused copy, and persuasive CTAs designed to build product trust and drive purchases. Developed a 3-part welcome and follow-up email funnel to increase customer lifetime value. Analyzed customer reviews and buyer hesitations to address common concerns with objection-handling messaging.

Direct-Response E-Commerce Copywriter · Freelance / Self-EmployedSep 2024 – Present · 2 yrs 3 mos

Write high-converting sales page copy, product descriptions, and landing pages engineered to drive immediate conversions. Develop automated email marketing sequences, welcome series, and promotional campaign copy to increase retention and customer lifetime value. Conduct target market research, audience pain-point analysis, and competitor positioning to craft persuasive messaging hooks. Apply direct-response marketing principles and CRO strategies to turn website traffic into sales. Collaborate with brand owners and marketing teams to match brand tone while handling objections and improving clarity. Thorough proofreading and reliable delivery aligned with project guidelines.

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