I’m an accomplished Signage & Wayfinding Design Manager with extensive experience delivering large-scale branding, environmental graphics, and wayfinding systems for national and international clients. I’ve overseen major programs such as the Australian Open, managing over 9,000 signage assets across a 3km precinct to support 1.2 million visitors.\n\nI excel at multi‑stakeholder collaboration, design production, and budget oversight to ensure projects are delivered on time and to the highest standards. With a background at Signcraft and my freelance practice FAS Graphics, I’ve delivered national rollouts for Toyota, Nando’s, and Lawrence & Hansen, blending creative direction with technical execution, sustainable sign practices, and data‑driven process improvements to enhance user experience in complex environments.
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