Patsinee Trakanpairoj (Fay)

Support overseas marketing campaigns and sales performance across two in-house and six imported brands. Manage team workflows, responsibilities, and cross-functional coordination to ensure efficient execution. Analyze sales and campaign data to provide actionable insights for board meetings and future marketing strategies.

Led multi-brand Instagram growth, delivering 100–500%+ engagement increases. Directed end-to-end campaigns including photo shoots, concepting, casting, and launches. Drove revenue through data-led strategies, generating ฿2.55M in six months and ฿157K in launch-week sales. Optimized promotions, visual merchandising, and influencer strategy to improve conversion and campaign performance. Streamlined cross-functional workflows to speed content production and ensure consistent execution.

Managed social media and content production, driving 7K–15K organic views per post with 95%+ from non-followers. Executed offline campaigns, generating ~200 new followers and 24 organic mentions with zero ad spend. Produced digital and print marketing materials to support brand visibility and in-store engagement.