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Hi there! I’m Faryal Shahid, a fractional marketing lead focused on MEN A consumer growth. I craft go-to-market plans, drive revenue growth, and steer brand expansion for startups and established brands alike. I translate insights into actionable strategies, align stakeholders, and deliver ROI through practical roadmaps and hands-on guidance. My track record spans dentsu, Araby Ads, We Are Social, and independent consulting. I turn market and audience insights into omnichannel activation, scalable growth, and measurable impact across regional and global initiatives.…Hi there! I’m Faryal Shahid, a fractional marketing lead focused on MEN A consumer growth. I craft go-to-market plans, drive revenue growth, and steer brand expansion for startups and established brands alike. I translate insights into actionable strategies, align stakeholders, and deliver ROI through practical roadmaps and hands-on guidance. My track record spans dentsu, Araby Ads, We Are Social, and independent consulting. I turn market and audience insights into omnichannel activation, scalable growth, and measurable impact across regional and global initiatives.

Faryal Shahid

Brand Strategist, Marketing Analyst, Marketing Strategist, +3

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Hi there! I’m Faryal Shahid, a fractional marketing lead focused on MEN A consumer growth. I craft go-to-market plans, drive revenue growth, and steer brand expansion for startups and established brands alike. I translate insights into actionable strategies, align stakeholders, and deliver ROI through practical roadmaps and hands-on guidance. My track record spans dentsu, Araby Ads, We Are Social, and independent consulting. I turn market and audience insights into omnichannel activation, scalable growth, and measurable impact across regional and global initiatives.…Hi there! I’m Faryal Shahid, a fractional marketing lead focused on MEN A consumer growth. I craft go-to-market plans, drive revenue growth, and steer brand expansion for startups and established brands alike. I translate insights into actionable strategies, align stakeholders, and deliver ROI through practical roadmaps and hands-on guidance. My track record spans dentsu, Araby Ads, We Are Social, and independent consulting. I turn market and audience insights into omnichannel activation, scalable growth, and measurable impact across regional and global initiatives.

Available to hire

Hi there! I’m Faryal Shahid, a fractional marketing lead focused on MEN A consumer growth. I craft go-to-market plans, drive revenue growth, and steer brand expansion for startups and established brands alike. I translate insights into actionable strategies, align stakeholders, and deliver ROI through practical roadmaps and hands-on guidance.

My track record spans dentsu, Araby Ads, We Are Social, and independent consulting. I turn market and audience insights into omnichannel activation, scalable growth, and measurable impact across regional and global initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Urdu

Fluent

English

Fluent

Hindi

Advanced

Arabic

Beginner

Swahili

Beginner

Work Experience

Fractional Marketing Lead at Independent Remote Contractor

January 1, 2025 - Present

Transitioned to a fractional/part-time advisory model in early 2025; provided strategic growth support to consumer brands with go-to-market planning, revenue optimization, and brand expansion. Delivered exceptional ROI for startups and established brands through targeted strategies, pitches, and internal training.

Senior Strategist at dentsu

January 1, 2022 - April 30, 2025

Acted as a strategic advisor to senior leadership, providing executive oversight on high-billing accounts and ensuring alignment of marketing initiatives with business objectives. Led adoption of comprehensive marketing tools (Audience, Planning, Activation); managed lifecycle from internal team training and enablement (500+ users across the MENA region) to integration in core workflows, developing business use cases that boosted team capabilities, client satisfaction, project utilization, and overall revenue growth.

Freelance Strategist at Independent Remote Contractor

January 1, 2021 - January 1, 2022

Retained social & creative strategist for event recruitment agency—grew social engagement 5x. GTM & consumer insights consultant focusing on consumer analytics, omni-channel segmentation. Sponsorship manager (notable $500k sponsorship). Retained as GTM strategist for a $10m-funded startup, increasing unique users by 30% YoY. Growth strategist for 5+ startups in EM EA and North America, delivering e-commerce roadmaps, omnichannel segmentation, and website optimization.

Account Manager at Araby Ads

January 1, 2019 - January 1, 2021

Managed multiple regional portfolio brands (Al Tayer Group & Al Shaya Group) in MEN A. Scaled a luxury marketplace in KSA, achieving 5x growth in sales revenue and upsell. Led creative campaigns with 20+ mega-influencers (2M+ followers), driving $250K+ in seasonal revenue. D2C strategies for portfolio brands, yielding quarterly revenue increases.

Account Executive at We Are Social

January 1, 2017 - January 1, 2019

Creative strategy and development for 13+ clients across FMCG, Automotive, Travel, Tech, Sustainability, Banking, and more. Creative & Production lead on 6+ shoots with over 10 production staff. Project management of 20+ campaigns (local, regional, and international).