I’m a freelance social media and content marketing professional with 10+ years in agency and freelance roles. I help brands grow visibility, engagement, and trust through thoughtful strategy, compelling content, and a consistent brand voice. I specialise in social media management, content creation, and digital campaigns for purpose-led SMEs, lifestyle brands, and service-based businesses. I’m comfortable working independently or as an embedded extension of a team, and I combine creativity with data-led decision-making to deliver measurable results.

Faye Lambert

I’m a freelance social media and content marketing professional with 10+ years in agency and freelance roles. I help brands grow visibility, engagement, and trust through thoughtful strategy, compelling content, and a consistent brand voice. I specialise in social media management, content creation, and digital campaigns for purpose-led SMEs, lifestyle brands, and service-based businesses. I’m comfortable working independently or as an embedded extension of a team, and I combine creativity with data-led decision-making to deliver measurable results.

Available to hire

I’m a freelance social media and content marketing professional with 10+ years in agency and freelance roles. I help brands grow visibility, engagement, and trust through thoughtful strategy, compelling content, and a consistent brand voice.

I specialise in social media management, content creation, and digital campaigns for purpose-led SMEs, lifestyle brands, and service-based businesses. I’m comfortable working independently or as an embedded extension of a team, and I combine creativity with data-led decision-making to deliver measurable results.

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Language

English
Fluent

Work Experience

Freelance Social Media Consultant & Content Marketer at Marketing etc.
December 1, 2021 - Present
Provide end-to-end social media and content marketing support for clients across leisure, pets, wellbeing, sustainability, wine, and small business sectors. Plan and deliver social media strategies aligned with client goals and budgets; create and schedule engaging content (posts, reels, short videos, campaigns); write clear, on-brand copy for different platforms and audiences; manage community engagement and client communications; support SEO through blogs and keyword research; deliver performance reporting with actionable insights to inform future strategy; mentor and guide clients managing their own channels.
Senior Content Marketing Executive at Click Consult
October 1, 2017 - December 1, 2021
Led integrated content, social, SEO, and digital PR campaigns for UK and international clients. Collaborated with clients to understand brand values, tone, and objectives; worked with internal SEO, design, and outreach teams to deliver cohesive campaigns; managed campaign budgets and ensured delivery within agreed costs; executed digital PR and influencer campaigns to build brand awareness and authority; produced detailed performance reports using Google Analytics, Ahrefs, and Majestic; delivered end-to-end campaigns from ideation to delivery and reporting.
Campaigns & Social Media Executive at Click Consult
January 1, 2016 - October 1, 2017
Planned and delivered social media strategies across multiple industries; created content designed to increase engagement and brand awareness; maintained up-to-date knowledge of social trends and platform changes; adapted messaging to client brand voice and target audiences.
Social Media Executive at Click Consult
December 1, 2014 - December 1, 2015
Planned and delivered social media strategies across multiple industries; created content designed to increase engagement and brand awareness; maintained up-to-date knowledge of social trends and platform changes; adapted messaging to client brand and audience.
Digital Marketing Placement Clerk at Click Consult
October 1, 2014 - December 1, 2014
Supported day-to-day social and digital marketing activities; assisted in planning, scheduling, and reporting; contributed to client campaigns.
Events & Marketing Co-ordinator at Darwin (North West) Ltd
April 1, 2014 - September 1, 2014
Planned charity family days in partnership with Radio City; supported holiday home launches and promotional activity.
Call Centre Administrator at Darwin (North West) Ltd
April 1, 2013 - August 1, 2013
Managed customer and direct marketing databases; produced performance reports for senior stakeholders; handled customer inquiries via phone and email.

Education

BA (Hons) Events Management at University of Chester
January 1, 2007 - January 1, 2010

Qualifications

Level 3 Supervising First Aid for Mental Health
January 11, 2030 - March 25, 2026
Hootsuite Social Media Marketing Certification
January 11, 2030 - March 25, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods