Available to hire
I’m Fazela Raeka Shaukat, a Marketing Executive with 4+ years delivering campaigns across NSE-listed finance firms, multinational hospitality brands, government entities, and FMCG clients. I combine client servicing, campaign execution, and business operations to drive results.
I’ve delivered 8,500+ qualified leads, sustained 100K+ annual organic reach, and created award-winning content. I bring an analytical mindset, hands-on campaign management, team coordination, and business development, and I’m available for immediate engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Gujarati
Advanced
Work Experience
UAE Market Exploration – Education & Retail Sectors
August 1, 2025 - March 1, 2026Evaluated UAE education sector operations and organizational structures; assessed market opportunities and local business dynamics to determine optimal market entry strategy. Executed short-term social media and video content strategy for retail jewellery brand; resolved critical operational content gap through rapid project completion. Built direct exposure to GCC business environment, local market dynamics, consumer behaviour patterns, and regulatory landscape. Maintaining active Dubai professional network and contacts.
Operations Lead at Hardware Retail
August 1, 2025 - PresentDrive showroom expansion and operational efficiency: managing inventory database systems, vendor coordination, and setup execution for new retail location expansion; scaled on-ground sales through improved store layouts and customer experience protocols. Manage P&L, sales strategy, and operations: oversee pricing strategy, vendor relationships, customer database management, and sales execution; contributed to 35%+ revenue growth through operational optimization, sales process refinement, and digital expansion.
Account Executive – Account Management & Client Servicing at Trizone Communications
July 1, 2024 - August 1, 2025Led Meta lead generation campaigns for NSE-listed finance brand: Delivered 8,500 qualified leads across 8 months at 18% below industry benchmark CPL; managed ₹50L+ annual budget across multiple campaigns. Scaled always-on social awareness campaigns for US-based QSR brand: Drove consistent 12K–15K monthly reach and 35K–40K monthly impressions across 6 cities; optimized content calendar and publishing governance, reducing approval cycles by 40%. Spearheaded SEO and content initiatives for hospitality/tourism brand: Sustained 100K+ annual organic users and transformed blog content into top traffic-driving assets; contributed to afaqs! Golden Award-winning content strategy.
Project Coordinator - Client & Stakeholder Coordination at Water Supply Department (Govt. of Gujarat)
December 1, 2023 - June 1, 2024Coordinated end to end branding and content delivery for the department stall at Vibrant Gujarat Global Summit 2024 with 40K+ global delegates and visiting heads of state. Served as the central coordination point between government leadership, agencies, and creative partners. Led content selection and approval workflows for stall branding, social creatives, and printed materials supporting rural awareness and training programs. Delivered KPI driven status decks and reports, and enabled leadership to assess visibility, reach, and communication impact.
Founder – Sales & Operations (D2C Brand) at The Baggister Store
December 1, 2022 - June 1, 2024Founded and scaled a D2C bag brand, and managed sourcing, vendors, pricing, Instagram led sales, and end to end customer experience. Drove 50–70 monthly orders at peak with 20–30% repeat purchases through follow ups and word of mouth growth. Led on ground sales across 10+ pop ups overseeing setup display and customer conversion with 25–35% enquiry to purchase rates.
PR and Digital Media Executive at Brandit Communications
April 1, 2022 - October 1, 2022Managed client servicing and PR coordination across multiple sectors, and supported client retention and repeat mandates. Led PR and media coordination for a defence client at DefExpo 2022; secured Category A print coverage and managed 5–7 media interactions around a Prime Minister visit.
Education
Postgraduate Diploma in Marketing Management at Maharaja Sayajirao University
January 11, 2030 - January 1, 2020Bachelor of Business Administration at Navrachana University
January 11, 2030 - January 1, 2018Qualifications
Master of Business Administration (Majors in Marketing)
January 11, 2030 - January 1, 2023Fundamentals of Digital Marketing (Google Garage)
January 11, 2030 - June 23, 2026Advanced Digital Marketing - IIDE
January 11, 2030 - June 23, 2026Industry Experience
Education, Financial Services, Government, Travel & Hospitality, Retail, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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