Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Fazela Raeka Shaukat, a Marketing Executive with 4+ years delivering high-ROI campaigns across NSE-listed finance firms, multinational hospitality brands, government entities, and FMCG clients. I also have 8 months of direct UAE market exposure in education and retail sectors. I combine client servicing, campaign execution, and business operations to drive results. I've delivered 8,500+ qualified leads, sustained 100K+ annual organic reach, and created award-winning content. I have P&L ownership and strong sales execution experience. I bring an analytical mindset, hands-on campaign management, team coordination, and business development, and I'm available for immediate engagement.…I'm Fazela Raeka Shaukat, a Marketing Executive with 4+ years delivering high-ROI campaigns across NSE-listed finance firms, multinational hospitality brands, government entities, and FMCG clients. I also have 8 months of direct UAE market exposure in education and retail sectors. I combine client servicing, campaign execution, and business operations to drive results. I've delivered 8,500+ qualified leads, sustained 100K+ annual organic reach, and created award-winning content. I have P&L ownership and strong sales execution experience. I bring an analytical mindset, hands-on campaign management, team coordination, and business development, and I'm available for immediate engagement.

Fazela Raeka Shaukat

Marketing Strategist, Growth Marketer, Product Marketer, +2





I'm Fazela Raeka Shaukat, a Marketing Executive with 4+ years delivering high-ROI campaigns across NSE-listed finance firms, multinational hospitality brands, government entities, and FMCG clients. I also have 8 months of direct UAE market exposure in education and retail sectors. I combine client servicing, campaign execution, and business operations to drive results. I've delivered 8,500+ qualified leads, sustained 100K+ annual organic reach, and created award-winning content. I have P&L ownership and strong sales execution experience. I bring an analytical mindset, hands-on campaign management, team coordination, and business development, and I'm available for immediate engagement.…I'm Fazela Raeka Shaukat, a Marketing Executive with 4+ years delivering high-ROI campaigns across NSE-listed finance firms, multinational hospitality brands, government entities, and FMCG clients. I also have 8 months of direct UAE market exposure in education and retail sectors. I combine client servicing, campaign execution, and business operations to drive results. I've delivered 8,500+ qualified leads, sustained 100K+ annual organic reach, and created award-winning content. I have P&L ownership and strong sales execution experience. I bring an analytical mindset, hands-on campaign management, team coordination, and business development, and I'm available for immediate engagement.

Available to hire

I’m Fazela Raeka Shaukat, a Marketing Executive with 4+ years delivering high-ROI campaigns across NSE-listed finance firms, multinational hospitality brands, government entities, and FMCG clients. I also have 8 months of direct UAE market exposure in education and retail sectors. I combine client servicing, campaign execution, and business operations to drive results.

I’ve delivered 8,500+ qualified leads, sustained 100K+ annual organic reach, and created award-winning content. I have P&L ownership and strong sales execution experience. I bring an analytical mindset, hands-on campaign management, team coordination, and business development, and I’m available for immediate engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Gujarati

Advanced

Work Experience

UAE Market Exploration – Education & Retail Sectors

August 1, 2025 - March 1, 2026

Evaluated UAE education sector operations and organizational structures; assessed market opportunities and local business dynamics to determine optimal market entry strategy. Executed short-term social media and video content strategy for retail jewellery brand; resolved critical operational content gap through rapid project completion. Built direct exposure to GCC business environment, local market dynamics, consumer behaviour patterns, and regulatory landscape. Maintaining active Dubai professional network and contacts.

Operations Lead at Hardware Retail

August 1, 2025 - Present

Drive showroom expansion and operational efficiency: managing inventory database systems, vendor coordination, and setup execution for new retail location expansion; scaled on-ground sales through improved store layouts and customer experience protocols. Manage P&L, sales strategy, and operations: oversee pricing strategy, vendor relationships, customer database management, and sales execution; contributed to 35%+ revenue growth through operational optimization, sales process refinement, and digital expansion.

Account Executive – Account Management & Client Servicing at Trizone Communications

July 1, 2024 - August 1, 2025

Led Meta lead generation campaigns for NSE-listed finance brand: Delivered 8,500 qualified leads across 8 months at 18% below industry benchmark CPL; managed ₹50L+ annual budget across multiple campaigns. Scaled always-on social awareness campaigns for US-based QSR brand: Drove consistent 12K–15K monthly reach and 35K–40K monthly impressions across 6 cities; optimized content calendar and publishing governance, reducing approval cycles by 40%. Spearheaded SEO and content initiatives for hospitality/tourism brand: Sustained 100K+ annual organic users and transformed blog content into top traffic-driving assets; contributed to afaqs! Golden Award-winning content strategy.

Project Coordinator - Client & Stakeholder Coordination at Water Supply Department (Govt. of Gujarat)

December 1, 2023 - June 1, 2024

Coordinated end to end branding and content delivery for the department stall at Vibrant Gujarat Global Summit 2024 with 40K+ global delegates and visiting heads of state. Served as the central coordination point between government leadership, agencies, and creative partners. Led content selection and approval workflows for stall branding, social creatives, and printed materials supporting rural awareness and training programs. Delivered KPI driven status decks and reports, and enabled leadership to assess visibility, reach, and communication impact.

Founder – Sales & Operations (D2C Brand) at The Baggister Store

December 1, 2022 - June 1, 2024

Founded and scaled a D2C bag brand, and managed sourcing, vendors, pricing, Instagram led sales, and end to end customer experience. Drove 50–70 monthly orders at peak with 20–30% repeat purchases through follow ups and word of mouth growth. Led on ground sales across 10+ pop ups overseeing setup display and customer conversion with 25–35% enquiry to purchase rates.

PR and Digital Media Executive at Brandit Communications

April 1, 2022 - October 1, 2022

Managed client servicing and PR coordination across multiple sectors, and supported client retention and repeat mandates. Led PR and media coordination for a defence client at DefExpo 2022; secured Category A print coverage and managed 5–7 media interactions around a Prime Minister visit.