I’m Francisco de la Guardia, a senior omnichannel consumer marketing leader with 20+ years of experience building and scaling marketing across brand, acquisition, e-commerce, and CRM. I’ve worked deeply in fast-moving categories like consumer electronics, entertainment, and retail—where demanding audiences, tight product cycles, and high campaign volume require both strong creative direction and rigorous performance thinking. I’m passionate about designing customer journeys that connect online and offline touchpoints, then optimising them with analytics and ROI/ROAS discipline. From building marketing functions from scratch to leading multi-BU teams and large budgets, I focus on conversion uplift, acquisition cost reduction, and measurable retention gains—often through full-funnel campaigns, website/e-commerce optimisation, and marketing automation (including HubSpot).…I’m Francisco de la Guardia, a senior omnichannel consumer marketing leader with 20+ years of experience building and scaling marketing across brand, acquisition, e-commerce, and CRM. I’ve worked deeply in fast-moving categories like consumer electronics, entertainment, and retail—where demanding audiences, tight product cycles, and high campaign volume require both strong creative direction and rigorous performance thinking. I’m passionate about designing customer journeys that connect online and offline touchpoints, then optimising them with analytics and ROI/ROAS discipline. From building marketing functions from scratch to leading multi-BU teams and large budgets, I focus on conversion uplift, acquisition cost reduction, and measurable retention gains—often through full-funnel campaigns, website/e-commerce optimisation, and marketing automation (including HubSpot).WWWW…