Available to hire
Hi, I’m Febrian Anugrah Wicaksono, a designer and illustrator with more than 10 years of experience bringing ideas to life through visuals. My work spans illustration, branding, social media assets, icon design, and creative storytelling across various media. I combine craft with strategy to shape experiences and build meaningful connections.
I’ve led teams, managed projects, and directed art, always balancing creativity with purpose. I enjoy nurturing teammates and creating environments where collaboration sparks fresh ideas. Whether I’m crafting visuals, guiding a project, or directing a creative vision, I aim to deliver work that’s impactful, thoughtful, and full of character.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Indonesian
Fluent
Work Experience
Senior UI Illustrator Graphic Designer & Illustrator Specialist at Tokopedia Design System
January 1, 2021 - September 1, 2025Created key visuals, logos, motion assets, and storyboards for major campaigns. Designed visual branding across online and offline media. Focused on UX illustrations and icons within the Design System team, developing and maintaining the Illustration/Icon Library with guidelines and documentation.
Graphic Designer at Seeties Indonesia
January 1, 2017 - September 1, 2025Responsible for developing localized versions of visual branding from various web banners for promos and other marketing materials.
Graphic Designer at Mesarace/Media Satu
January 1, 2015 - September 1, 2025Worked remotely with international clients to create digital marketing assets, focusing on infographics, branding, and promotional designs.
Graphic Designer at Terry’s Fabrics (London)
January 1, 2015 - September 1, 2025Created and managed product and website illustrations, developed and maintained the icon library system with guidelines and documentation, and collaborated closely with product and marketing teams to ensure visual consistency across all IPs.
Graphic Designer at Evolved Digital (London)
January 1, 2016 - September 1, 2025Provided remote design support for marketing needs, ranging from web banners to infographics and other brand materials.
Graphic Designer Intern at Malesbanget.com
December 31, 2013 - September 1, 2025Internship focused on graphic design work.
Senior Illustrator at CoLearn
December 31, 2021 - September 1, 2025Managed a team of 3-6 designers/illustrators while overseeing traffic, concept development, and quality control. Handled end-to-end visual needs for marketing including illustration-based key visuals, social media assets, motion graphics, animation, and storyboarding. Built project management systems and streamlined design requests across teams. Served as Art Director in the core team for Clash of Champions Season 2 to ensure consistent, high-quality visuals from set production to post-production assets.
Creative Design Lead (Illustrator Team) at Ruangguru
January 1, 2022 - PresentGraphic Designer Intern at Malesbanget.com
December 31, 2013 - September 1, 2025Worked remotely with international clients to create digital marketing assets, focusing on infographics, branding, and promotional designs.
Graphic Designer at Mesarace/Media Satu
December 31, 2015 - September 1, 2025Graphic Designer at Terry’s Fabrics (London)
December 31, 2015 - September 1, 2025Created and managed product and website illustrations, developed and maintained the icon library system with guidelines and documentation, and collaborated closely with product and marketing teams to ensure visual consistency across all IPs.
Graphic Designer at Evolved Digital (London)
December 31, 2016 - September 1, 2025Provided remote design support for marketing needs, ranging from web banners to infographics and other brand materials.
Graphic Designer at Seeties Indonesia
December 31, 2017 - September 1, 2025Senior UI Illustrator / Graphic Designer & Illustrator Specialist at Tokopedia Design System
December 31, 2021 - September 1, 2025Created key visuals, logos, motion assets, and storyboards for major campaigns. Designed visual branding across online and offline media. Later focused on UX illustrations and icons within the Design System team, developing and maintaining the Illustration/Icon Library with guidelines and documentation. Responsible for developing localized versions of visual branding from web banners for promos and campaigns.
Senior Illustrator at CoLearn
December 31, 2021 - September 1, 2025Managed a team of 3-6 designers/illustrators while overseeing traffic, concept development, and quality control. Handled end-to-end visual needs for marketing including illustration-based key visuals, social media assets, motion graphics, animation, and storyboarding for campaigns. Built project management systems and set up a traffic workflow to streamline design requests across teams. Served as one of the Art Directors for Clash of Champions Season 2, ensuring consistent and high-quality visuals across platforms from set production to post-production assets.
Creative Design Lead (Illustrator Team) at Ruangguru
January 1, 2022 - PresentSenior UI Illustrator / Graphic Designer & Illustrator Specialist at Tokopedia
January 1, 2017 - December 31, 2021Responsible for developing the localized version of visual branding across web banners, promos, and campaigns; built and maintained the Illustration/Icon Library within the Design System; collaborated with cross-functional teams to ensure visual consistency and accessibility.
Graphic Designer at Seeties Indonesia
January 1, 2016 - December 31, 2017Created digital marketing assets, infographics, branding, and promotional designs for campaigns; collaborated with product and marketing teams to deliver on-brand visuals.
Graphic Designer at Mesarace/Media Satu
January 1, 2014 - December 31, 2015Designed digital assets and branding; contributed to campaigns and marketing materials.
Graphic Designer at Evolved Digital (London)
January 1, 2015 - December 31, 2016Provided remote design support for marketing needs, ranging from web banners to infographics and other brand materials.
Graphic Designer at Terry’s Fabrics (London)
January 1, 2014 - December 31, 2015Created and managed product and website illustrations, developed and maintained the icon library system with guidelines and documentation, and collaborated with product and marketing teams to ensure visual consistency across all IPs.
Education
Architecture Degree at Universitas Indonesia
January 1, 2009 - January 1, 2013Architecture degree at Universitas Indonesia
January 1, 2009 - January 1, 2013Bachelor of Architecture at Universitas Indonesia
January 1, 2009 - January 1, 2013Qualifications
UX Training Tokopedia
January 1, 2020 - September 1, 2025Figma 101 Tokopedia
January 1, 2020 - September 1, 2025UI Class: Design Driven Projects Tokopedia
January 1, 2020 - September 1, 2025UI Class: Interaction & Animation Tokopedia
January 1, 2020 - September 1, 2025UI Class: Visual Design Principles Tokopedia
January 1, 2019 - September 1, 2025Adobe XD Introduction
January 1, 2019 - September 1, 2025Product Design Academy Tokopedia Academy
January 1, 2019 - September 1, 2025Creative Training Google Web Designer
January 1, 2019 - September 1, 2025Creative Training Data Driven Creatives Format by Google
January 1, 2019 - September 1, 2025Figma 101
January 1, 2020 - March 5, 2026UI Class: Design Driven Projects
January 1, 2020 - March 5, 2026UI Class: Interaction & Animation
January 1, 2020 - March 5, 2026UI Class: Visual Design Principles
January 1, 2019 - March 5, 2026Adobe XD Introduction
January 1, 2019 - March 5, 2026Product Design Academy Tokopedia
January 1, 2019 - March 5, 2026Data Driven Creatives
January 1, 2019 - March 5, 2026UX Training Tokopedia
January 1, 2020 - March 5, 2026Industry Experience
Media & Entertainment, Education, Software & Internet, Retail, Professional Services
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