I'm Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.

Federico Hernandez Yedra

I'm Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.

Available to hire

I’m Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Senior Motion Designer at SIDN Digital Thinking
June 1, 2022 - July 31, 2025
Senior Motion Designer at one of Spain's leading digital marketing companies. Within the multimedia department, I've worked on a wide variety of projects: ✔️ Typography animation and explainer videos (for social media and medium-to-long format content for YouTube and similar platforms) ✔️ Logo animation ✔️ Editing native content for social media (Instagram and TikTok) ✔️ Filmmaking and photography with DSLR cameras ✔️ Concept development and scriptwriting for advertising campaigns and corporate videos ✔️ GIF animation and interactive animated elements for websites ✔️ Character animation for corporate videos ✔️ Animated elements for streaming broadcasts (Twitch and YouTube)
Motion Designer at Wazuh, Inc
December 1, 2020 - December 31, 2021
Video creator in the Marketing department of the company Wazuh (cybersecurity). Main tasks: ✔️ Explainer video for software capabilities ✔️ Promotional videos for linkedin ✔️ Creation of gifs for google ads ✔️ Complete process of the institutional video Wazuh institutional video ✔️ Design of graphic resources for brand identity after the rebranding process ✔️ Animation of embedded icons on the website and mailing.
Multimedia Technician at Universidad de Granada
January 1, 2020 - July 15, 2020
Multimedia technician at the Centro de Producción de Recursos para la Universidad Digital (CEPRUD) of the University of Granada.
Motion Designer & Filmmaking at Myopia Audiovisual
August 1, 2018 - July 31, 2023
Co-founder of Myopia Audiovisual Collective, based in Granada. I am part of a small (but talented) multidisciplinary team where you can find professionals in filming, scriptwriting, illustration, animation, film production, etc.

Education

Audiovisual Communication Degree at Universidad de Granada
January 1, 2013 - January 1, 2017
Master in Motion Graphics and Creative Direction at Escuela CICE (Madrid)
January 1, 2017 - January 1, 2017
Master in Digital Marketing at Incyde Foundation | Cámara de Comercio Granada
January 1, 2022 - January 1, 2022

Qualifications

Premio José Lopez Rubio a Mejor guion de ficción
January 11, 2030 - November 12, 2025
Mejor pieza de video arte
January 11, 2030 - November 12, 2025
Mejor cortometraje de ficción
January 11, 2030 - November 12, 2025
Mejor cortometraje
January 11, 2030 - November 12, 2025
Mejor cortometraje
January 11, 2030 - November 12, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services
    Reel 2025
    I'm Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.