I'm Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.

Federico Hernandez Yedra

I'm Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.

Available to hire

I’m Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Senior Motion Designer at SIDN Digital Thinking
June 1, 2022 - July 31, 2025
Senior Motion Designer at one of Spain's leading digital marketing companies. Within the multimedia department, I've worked on a wide variety of projects: ✔️ Typography animation and explainer videos (for social media and medium-to-long format content for YouTube and similar platforms) ✔️ Logo animation ✔️ Editing native content for social media (Instagram and TikTok) ✔️ Filmmaking and photography with DSLR cameras ✔️ Concept development and scriptwriting for advertising campaigns and corporate videos ✔️ GIF animation and interactive animated elements for websites ✔️ Character animation for corporate videos ✔️ Animated elements for streaming broadcasts (Twitch and YouTube)
Motion Designer & Filmmaking at Myopia Audiovisual
August 1, 2018 - July 31, 2023
Co-founder of Myopia Audiovisual Collective, based in Granada. I am part of a small (but talented) multidisciplinary team where you can find professionals in filming, scriptwriting, illustration, animation, film production, etc.
Motion Designer at Wazuh, Inc
December 1, 2020 - December 31, 2021
Video creator in the Marketing department of the company Wazuh (cybersecurity). Main tasks: ✔️ Explainer video for software capabilities ✔️ Promotional videos for linkedin ✔️ Creation of gifs for google ads ✔️ Complete process of the institutional video Wazuh institutional video ✔️ Design of graphic resources for brand identity after the rebranding process ✔️ Animation of embedded icons on the website and mailing.
Multimedia Technician at Universidad de Granada
January 1, 2020 - July 15, 2020
Multimedia technician at the Centro de Producción de Recursos para la Universidad Digital (CEPRUD) of the University of Granada.

Education

Audiovisual Communication Degree at Universidad de Granada
January 1, 2013 - January 1, 2017
Master in Motion Graphics and Creative Direction at Escuela CICE (Madrid)
January 1, 2017 - January 1, 2017
Master in Digital Marketing at Incyde Foundation | Cámara de Comercio Granada
January 1, 2022 - January 1, 2022

Qualifications

Premio José Lopez Rubio a Mejor guion de ficción
January 11, 2030 - November 12, 2025
Mejor pieza de video arte
January 11, 2030 - November 12, 2025
Mejor cortometraje de ficción
January 11, 2030 - November 12, 2025
Mejor cortometraje
January 11, 2030 - November 12, 2025
Mejor cortometraje
January 11, 2030 - November 12, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services
    uniE608 Reel 2025
    I'm Fede Hdez., a senior motion designer and video editor with over eight years of experience creating compelling visual content for brands, organizations, and digital platforms. Working both as a freelancer and within marketing and advertising agencies, I specialize in motion graphics, video marketing, social media content, explainer videos, character animation, logo animation, and brand storytelling. My work spans social ads, native social content, institutional videos, and end-to-end video production, combining technical expertise with creative visual storytelling to deliver impactful solutions across multiple formats.