I’m a Social Media & Digital PR professional with a strong fashion and luxury background, currently leading Social Media & Digital PR at Clara Garcovich in Milan. I build and execute integrated social strategies and digital PR campaigns, translating ideas into clear briefs, content plans, and cross-channel activations delivered on time and on budget while coordinating teams and managing key stakeholder relationships. Previously, I worked as a Social Media Manager at EPHOTO and as a freelance SMM/Producer/Fashion Editor for international brands, combining an editorial eye with hands-on content production. I hold a Master’s in Fashion Digital Management from Istituto Marangoni and a BA in Visual Communication (Photography) from IED.

Federica Arpino

I’m a Social Media & Digital PR professional with a strong fashion and luxury background, currently leading Social Media & Digital PR at Clara Garcovich in Milan. I build and execute integrated social strategies and digital PR campaigns, translating ideas into clear briefs, content plans, and cross-channel activations delivered on time and on budget while coordinating teams and managing key stakeholder relationships. Previously, I worked as a Social Media Manager at EPHOTO and as a freelance SMM/Producer/Fashion Editor for international brands, combining an editorial eye with hands-on content production. I hold a Master’s in Fashion Digital Management from Istituto Marangoni and a BA in Visual Communication (Photography) from IED.

Available to hire

I’m a Social Media & Digital PR professional with a strong fashion and luxury background, currently leading Social Media & Digital PR at Clara Garcovich in Milan. I build and execute integrated social strategies and digital PR campaigns, translating ideas into clear briefs, content plans, and cross-channel activations delivered on time and on budget while coordinating teams and managing key stakeholder relationships. Previously, I worked as a Social Media Manager at EPHOTO and as a freelance SMM/Producer/Fashion Editor for international brands, combining an editorial eye with hands-on content production. I hold a Master’s in Fashion Digital Management from Istituto Marangoni and a BA in Visual Communication (Photography) from IED.

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Language

Italian
Fluent
English
Fluent

Work Experience

Head of Social Media & Digital PR at EPHOTO, Milan
January 1, 2017 - December 31, 2022
Coordination of the digital team and work with it to develop a clearly defined and compelling digital marketing strategy for clients; development and implementation of effective digital PR strategies and campaigns; turning ideas into live campaigns; creating briefs, sharing visions, and ensuring efficient delivery of projects on time and within budget; managing relationships.

Education

Master in Fashion Digital Management at Istituto Marangoni
January 1, 2013 - January 1, 2016
Bachelor's Degree in Visual Communication - Photography at Istituto Europeo di Design (IED)
January 1, 2008 - January 1, 2013

Qualifications

High School Degree in Arts
January 11, 2030 - January 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail