Hey There,
I am Federica, a freelancer Digital Product Designer with a particular focus on user experience. I have a bachelor degree in Product and Communication Design design, specialised in UX Design.
As digital Designer, my core duties included designing user interfaces, designed
Websites from scratch by defining the whole brand identity including logotype design.
In fact, having a background in Graphic design allows me to well manage most of the Adobe
creative suite to deliver singular and efficient digital designs, I am also adept in a wide range of digital media marketing and social media campaigns.
My professional experience has provided me with extensive knowledge of how design by
maintaining the user as focus by respecting the company budget, I am of the idea that to delivery great solutions we don’t need to spend a capital to research but just being focused on how our user behaves. My motto when designing is, “I am not serving the user, I am creating the need to the user”
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