I combine formal UX training with professional maturity, genuine mixed-methods research experience, stakeholder management and 10 years of human-centred thinking applied across retail, visitor experience and project coordination.
UX gave me the language, tools and framework to formalise what I was already doing: analysing customer behaviour, improving service journeys and managing complex stakeholder needs across 8 cross-functional teams. I balance user needs with business goals, solving complex problems collaboratively within real-world constraints and motivated by designing digital product experiences that create meaningful customer experiences.
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