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I’m Federico, a multidisciplinary Designer and Art Director based in Milan. My background spans product design, visual communication, and spatial experiences, and I bring intention and attention to detail to every phase of a project. Whether I’m defining a visual language, developing a product, or directing a creative team, I work to create coherent narratives and strong consistency between concept, execution, and brand identity.…I’m Federico, a multidisciplinary Designer and Art Director based in Milan. My background spans product design, visual communication, and spatial experiences, and I bring intention and attention to detail to every phase of a project. Whether I’m defining a visual language, developing a product, or directing a creative team, I work to create coherent narratives and strong consistency between concept, execution, and brand identity.

Federico Armari

Product Designer, Graphic Designer, Photographer, +7

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I’m Federico, a multidisciplinary Designer and Art Director based in Milan. My background spans product design, visual communication, and spatial experiences, and I bring intention and attention to detail to every phase of a project. Whether I’m defining a visual language, developing a product, or directing a creative team, I work to create coherent narratives and strong consistency between concept, execution, and brand identity.…I’m Federico, a multidisciplinary Designer and Art Director based in Milan. My background spans product design, visual communication, and spatial experiences, and I bring intention and attention to detail to every phase of a project. Whether I’m defining a visual language, developing a product, or directing a creative team, I work to create coherent narratives and strong consistency between concept, execution, and brand identity.

Available to hire

I’m Federico, a multidisciplinary Designer and Art Director based in Milan. My background spans product design, visual communication, and spatial experiences, and I bring intention and attention to detail to every phase of a project.
Whether I’m defining a visual language, developing a product, or directing a creative team, I work to create coherent narratives and strong consistency between concept, execution, and brand identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

Promotion to Art Director at Zebrah Marketing Agency

January 1, 2025 - January 1, 2025

Product and Visual Designer at Zebrah Marketing Agency

January 1, 2025 - Present

Continued involvement as Product and Visual Designer; updated on 2025-01-01 presence.

Graphic Designer (Freelance) at Various clients

December 31, 2024 - October 6, 2025

Graphic design on commission for individuals and companies, building visual identities and marketing materials.

Graphic Designer (on commission) at Individuals and companies

January 1, 2024 - August 14, 2025

Performed graphic design work on commission, delivering creative solutions according to client needs.

Mechanical Designer at HiEnergy srls

December 31, 2023 - October 6, 2025

Designed mechanical components and assemblies, contributed to product optimization for production; collaborated with R&D and manufacturing teams in Milano.

Industrial Product Designer at Chicco – Artsana Group

January 1, 2023 - December 31, 2024

Progettazione di prodotti per l’infanzia (passeggini, seggiolini auto e soluzioni per interni), seguendo l’intero processo: ricerca, sketching, modellazione 3D, rendering e ottimizzazione per la produzione.

Co-founder, Art Director & Visual Designer at RP Society and RP House

February 1, 2021 - Present

Co-founded and led visual design, music production, content creation, art direction and management for studio and agency.

Art Director / Product & Spatial Designer

January 1, 2021 - January 1, 2026

Sviluppo concept e progettazione 3D di stand fieristici ed esperienze spaziali per brand. Supporto il processo creativo dalla definizione dell’idea alla modellazione e visualizzazione, curando coerenza estetica, resa fotorealistica e preparazione dei contenuti per l’attuazione degli allestimenti.

Interior Designer & Sales at Lube Cucine

January 1, 2021 - Present

Designed custom kitchen solutions and interior layouts, translating client needs into functional and coherent spatial experiences.