Available to hire
I am a seasoned creative production leader with over 15 years of expertise in delivering high-impact promotional content and storytelling across digital, broadcast, and social platforms. My passion lies in innovation, crafting compelling narratives, and leading talented teams to produce captivating visual stories.
Throughout my career, I’ve directed, edited, and produced engaging content for entertainment, news, and brand campaigns across multiple regions, primarily in the Middle East. I thrive in dynamic environments, always aiming to elevate production quality and streamline workflows using advanced tools including AI-enhanced editing techniques.
Language
English
Advanced
Arabic
Fluent
Work Experience
Promotion producer at OSN
June 1, 2013 - April 1, 2019Senior Craft Editor at Blinx
January 1, 2023 - PresentLed daily editorial output of over 25 videos across YouTube, TikTok, Instagram, and web, awarded 'Best Craft Publication' by the platform in the first year. Streamlined editorial workflows resulting in 15% operational cost savings and introduced AI-enhanced editing processes. Curated and directed a successful original craft video series.
Promotions Editor at MBC Group
January 1, 2023 - August 16, 2025Directed and edited brand-aligned video content for core demographics. Led creative team delivering high-quality campaigns and integrated advanced visual techniques to enhance storytelling.
Creative Director (Freelance) at Freelance, Cairo
December 31, 2021 - August 16, 2025Directed 'Mesh Mokhtalefen' music video for Yasmina Al Abd and produced campaigns such as 'Ely Malosh Kbeer', 'W Neheb Tany Leh', 'Darbet Moallem', and 'Al Akh Alkber'. Directed and post-produced episodes for ‘My Story’ documentary series while managing editing workflows and budgets for high-profile series.
Promo Producer at OSN
December 31, 2019 - August 16, 2025Produced over 200 on-air and digital promos, managing the full production lifecycle for regional campaigns. Authored impactful scripts and directed branded content shoots.
Senior Editor at Pyramedia
December 31, 2013 - August 16, 2025Created broadcast promos and marketing reels while directing shoots and refreshing on-air campaigns weekly.
Television Producer at El Hayah TV
December 31, 2012 - August 16, 2025Produced daily shows and video segments for national broadcast, improving editing timelines and the visual appeal of shows.
Promo Producer at Dream TV
December 31, 2012 - August 16, 2025Created high-impact promos to boost content reach and viewer interest.
Television Producer (Freelance) at TN Commercial
December 31, 2011 - August 16, 2025Directed and edited marketing promos and brand campaigns, leading weekly production cycles for contests and program launches.
Promo Producer at ON TV
December 31, 2011 - August 16, 2025Produced and delivered creative video content for daily programs.
Promo Producer at Panorama Drama & Films
December 31, 2010 - August 16, 2025Produced on-air promos for Arabic films and drama series, supporting editing and delivery of creative services content.
Video Editor at Mazzika TV
December 31, 2009 - August 16, 2025Edited music videos and entertainment content for MENA audiences.
Senior Craft Editor at Blinx
January 1, 2023 - PresentLed daily editorial output of 25+ videos across YouTube, TikTok, Instagram, and web. Awarded 'Best Craft Publication' by the platform in the first year. Streamlined editorial workflows reducing operational costs by 15%. Introduced AI-enhanced editing processes and curated and directed a successful original craft video series.
Promotions Editor at MBC Group
January 1, 2023 - August 16, 2025Directed and edited brand-aligned video content for core demographics. Led the creative team to deliver high-quality campaigns and integrated advanced visual techniques to enhance storytelling.
Creative Director (Freelance) at Self-employed
December 31, 2021 - August 16, 2025Directed 'Mesh Mokhtalefen' music video for Yasmina Al Abd. Produced campaigns for several projects including 'Ely Malosh Kbeer', 'W Neheb Tany Leh', 'Darbet Moallem', and 'Al Akh Alkber'. Directed and post-produced episodes for 'My Story' documentary series. Managed editing workflows and budget oversight for high-profile series.
Promo Producer at OSN
December 31, 2019 - August 16, 2025Produced over 200 on-air and digital promos. Managed the full production lifecycle for regional campaigns including script writing and directing branded content shoots.
Senior Editor at Pyramedia
December 31, 2013 - August 16, 2025Created broadcast promos and marketing reels. Directed shoots and refreshed on-air campaigns weekly.
Television Producer at El Hayah TV
December 31, 2012 - August 16, 2025Produced daily shows and video segments for national broadcast. Improved editing timelines and visual appeal of shows.
Promo Producer at Dream TV
December 31, 2012 - August 16, 2025Created high-impact promos to boost content reach and viewer interest.
Television Producer (Freelance) at TN Commercial
December 31, 2011 - August 16, 2025Directed and edited marketing promos and brand campaigns. Led weekly production cycles for contests and program launches.
Promo Producer at ON TV
December 31, 2011 - August 16, 2025Produced and delivered creative video content for daily programs.
Promo Producer at Panorama Drama & Films
December 31, 2010 - August 16, 2025Produced on-air promos for Arabic films and drama series. Supported editing and delivery of creative services content.
Video Editor at Mazzika TV
December 31, 2009 - August 16, 2025Edited music videos and entertainment content for MENA audiences.
Senior Craft Editor at Blinx
January 1, 2023 - PresentLed the daily editorial output of over 25 videos across YouTube, TikTok, Instagram, and web platforms. Achieved recognition with the 'Best Craft Publication' award within the first year. Streamlined editorial workflows to reduce operational costs by 15%. Introduced AI-enhanced editing processes and curated as well as directed an original craft video series.
Promotions Editor at MBC Group
January 1, 2023 - August 16, 2025Directed and edited brand-aligned video content targeting core demographics. Led the creative team to deliver high-quality campaigns and integrated advanced visual techniques to enhance storytelling effectiveness.
Creative Director (Freelance) at Freelance, Cairo
December 31, 2021 - August 16, 2025Directed music videos such as 'Mesh Mokhtalefen' for Yasmina Al Abd. Produced campaigns for 'Ely Malosh Kbeer', 'W Neheb Tany Leh', 'Darbet Moallem', and 'Al Akh Alkber'. Directed and post-produced episodes for the ‘My Story’ documentary series and managed editorial workflows along with budget oversight for high-profile series.
Promo Producer at OSN
December 31, 2019 - August 16, 2025Produced more than 200 on-air and digital promos. Managed full production lifecycles for regional campaigns. Authored impactful scripts and directed branded content shooting sessions.
Senior Editor at Pyramedia
December 31, 2013 - August 16, 2025Created broadcast promos and marketing reels. Directed shoots and refreshed on-air campaigns weekly, enhancing the visual appeal and audience engagement of the content.
Television Producer at El Hayah TV
December 31, 2012 - August 16, 2025Produced daily shows and video segments for national broadcast. Improved editing timelines and enhanced the visual appeal of shows to boost viewer engagement.
Promo Producer at Dream TV
December 31, 2012 - August 16, 2025Created high-impact promotional content to increase content reach and viewer interest across various platforms.
Television Producer (Freelance) at TN Commercial
December 31, 2011 - August 16, 2025Directed and edited marketing promos and brand campaigns. Led weekly production cycles for contests and program launches ensuring timely and effective delivery.
Promo Producer at ON TV
December 31, 2011 - August 16, 2025Produced and delivered creative video content for daily television programs to boost audience retention and engagement.
Promo Producer at Panorama Drama & Films
December 31, 2010 - August 16, 2025Produced on-air promos for Arabic films and drama series. Supported editing and delivery of creative services content to maintain high production quality.
Video Editor at Mazzika TV
December 31, 2009 - August 16, 2025Edited music videos and entertainment content aimed at MENA audiences, enhancing visual storytelling and overall production standards.
Education
Diploma in Filmmaking at High Cinema Institute, Egypt
January 1, 2008 - January 1, 2008Bachelor's in Business Management & Accounting at Modern Academy, Egypt
January 1, 2007 - January 1, 2007Diploma in Filmmaking at High Cinema Institute, Egypt
January 1, 2008 - January 1, 2008Bachelor's in Business Management & Accounting at Modern Academy, Egypt
January 1, 2007 - January 1, 2007Diploma in Filmmaking at High Cinema Institute, Egypt
January 1, 2008 - December 31, 2008Bachelor's in Business Management & Accounting at Modern Academy, Egypt
January 1, 2007 - December 31, 2007Qualifications
Industry Experience
Media & Entertainment
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