Felicia Pang
I’m Felicia Pang, a freelance illustrator and visual designer who’s worked across branding, campaign assets, and editorial-to-commercial visual systems.
About
I’m Felicia Pang, a freelance illustrator and visual designer who’s worked across branding, campaign assets, and editorial-to-commercial visual systems. I love translating creative concepts into clear, engaging visuals—whether it’s festival branding, publishing layouts, or scalable key visual toolkits for multi-platform rollouts.
My background blends hands-on design with art direction: I’ve led key visual development, produced posters/EDMs/social content, and supported immersive experiences on large formats. I collaborate closely with creative and account teams to keep visuals consistent, polished, and accessible—bringing stories to life for audiences through strong art direction and modular design thinking.
- 7 years' experience
- Joined April 2025
Skills· 18
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Government
- Software & Internet
- Non-Profit Organization
Work experience· 9 roles
Designed visual assets for an MOE online portal including infographics, EDMs, and interface-supporting graphics. Created storyboards and an animated introductory explainer video for students and teachers. Worked with the project team to ensure clarity, accessibility, and consistent visuals across materials.
Led design tasks on festival campaigns, developed print and digital assets, and contributed to brand identity across posters, collateral, and social media.
Provided key visual design and overall festival branding, applying the identity across print, digital, and large-scale formats (outdoor and on-site installations). Designed and produced marketing collaterals, social media content, and festival merchandise; collaborated with stakeholders to maintain cohesive visual experience.
Education
Certifications and awards
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