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Data-driven marketing specialist with hands-on expertise in paid ads, ecommerce operations, and affiliate/influencer marketing. Proven track record driving measurable growth—improving sales and ROI by pairing acute content sense with strategic planning and execution. Highly adaptable team player who rapidly ramps in new roles, applies AI tools to boost efficiency, and collaborates cross-functionally to scale campaigns.…Data-driven marketing specialist with hands-on expertise in paid ads, ecommerce operations, and affiliate/influencer marketing. Proven track record driving measurable growth—improving sales and ROI by pairing acute content sense with strategic planning and execution. Highly adaptable team player who rapidly ramps in new roles, applies AI tools to boost efficiency, and collaborates cross-functionally to scale campaigns.

Felicia Zhong

Digital Marketer, Marketing Consultant, Growth Marketer, +2

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Data-driven marketing specialist with hands-on expertise in paid ads, ecommerce operations, and affiliate/influencer marketing. Proven track record driving measurable growth—improving sales and ROI by pairing acute content sense with strategic planning and execution. Highly adaptable team player who rapidly ramps in new roles, applies AI tools to boost efficiency, and collaborates cross-functionally to scale campaigns.…Data-driven marketing specialist with hands-on expertise in paid ads, ecommerce operations, and affiliate/influencer marketing. Proven track record driving measurable growth—improving sales and ROI by pairing acute content sense with strategic planning and execution. Highly adaptable team player who rapidly ramps in new roles, applies AI tools to boost efficiency, and collaborates cross-functionally to scale campaigns.

Available to hire

Data-driven marketing specialist with hands-on expertise in paid ads, ecommerce operations, and affiliate/influencer marketing. Proven track record driving measurable growth—improving sales and ROI by pairing acute content sense with strategic planning and execution. Highly adaptable team player who rapidly ramps in new roles, applies AI tools to boost efficiency, and collaborates cross-functionally to scale campaigns.

Language

English

Advanced

Chinese

Advanced

Korean

Beginner

Work Experience

Growth Consultant (Freelancer) at BYFINA

December 1, 2025 - Present

Optimized paid media across Meta, TikTok GMV Max, Google Ads and Shopee/Lazada by improving PDFs, creatives, and campaign setup; built an affiliate program from scratch; managed social media content strategy for TikTok.

Assistant CRM Manager at L'ORÉAL

June 1, 2024 - July 1, 2025

Worked in a branch company of L'Oreal mainly for data and business units; led cross-functional teams to identify operational bottlenecks and enhance CRM strategy.

Business Intelligence Assistant Manager at MEAD JOHNSON

June 1, 2023 - June 1, 2024

Owned omni-channel annual strategy and managed media budget; defined key audiences using consumer segmentation models and optimized consumer journey.

Solution Specialist at BLUE FOCUS

March 1, 2022 - June 1, 2023

Worked as main solutions specialists to support clients in business growth; led long-term platform projects and short-term analysis for products.

Assistant to Head of Operations at AVERY DENNISON

September 1, 2019 - September 1, 2021

Supported the head of operations for Greater China with executive scheduling and departmental coordination.

GM Assistant at JCDECAUX

March 1, 2019 - September 1, 2019

Worked as intern and being absorbed to support French GM.