Marketing Growth specialist & Conversion Optimization Specialist at Global digi ops - Myda Group

- Analyze performance data to identify fricction points in Top of the funner and implement CRO strategies to increase acquisition rates. - Develop, Test and optimize landing pages, lead generation forms, CTAs and ad to page flows across paid and organic channels - Use heuristic, behavioral and user journey analysis to inform funnel improvements tailored to cold or warms audiences - Translate insights into clear briefs for copy, design and dev terms, ensuring consistency form ad click to conversion. - Drive A/B and multivariate test to improve conversion, cost per acquisition (CPA) and landings pages performance - Partner with media buyers, SEO specialists and designers to craft high converting campgains - Document test results and develop playbooks to scale successful acquisition patterms - Personalize acquisition journeys through bette segmentation, messaging and targeting strategies - Own KPIs related to lead to customer converion, cos per acquisition (CPA) and landing page performance

External Seller Marketing Manager & Conversion Specialist at Amazon Marketplace (Amazon FBA)

Managed and optimized the Amazon Marketplace from product listings to SEO, PPC advertising, and high-converting content to maximize visibility and sales. Designed and executed multi-channel advertising strategies, driving external traffic and steady lead growth through Google Ads, Meta Ads, and dedicated landing pages.

Conversion Optimization Specialist at Global Digi Ops

Led digital marketing and advertising strategies across Colombia and Latin America, optimizing campaigns and e-commerce performance to maximize ROI. Developed data-driven CRO strategies, analyzed friction points in funnels, and collaborated with cross-functional teams to implement improvements in website presentation and usability, resulting in improved user engagement and conversion rates.

Brand Marketing Manager & Growth Partner at Alfa Legacy Clothes

Led brand restructuring and repositioning, optimizing visual identity and communications. Developed acquisition strategies, scaled multi-channel marketing efforts, and positioned the brand in new national and international markets. Implemented performance-driven campaigns and coordinated with teams to expand the customer base.

Amazon FBA External Seller Marketing Manager & Conversion Specialist at Amazon

Managed external seller marketing and conversion initiatives for Amazon listings. Implemented multi-channel advertising strategies to drive external traffic to listings, optimized product pages, and collaborated with media buyers, SEO specialists, and landing page teams to increase visibility and conversions. Built scalable, private-label brand growth across international warehouses.

External Seller Marketing Manager & Conversion Specialist at Amazon FBA

Managed product listings to optimize visibility and conversions; created and optimized ads (PPC) and landing pages; improved visibility and ROI across Colombia and Latin America.

Brand Marketing Manager & Growth Partner at ALFA LEGACY CLOTHS

Led brand restructuring and repositioning, optimized visual identity and communications. Analyzed performance data and implemented CRO strategies; benchmarked the fashion and clothing market; launched new collections and strategies.

Conversion Optimization Specialist at Global Digi Ops / Mayda Group

Led digital marketing and advertising strategies, optimized campaigns to maximize ROI, and drove market growth in Colombia and Latin America. Developed scalable sales strategies expanding the customer base and launching new collections.

Brand Marketing Manager & Growth Partner at Alfa Legacy Clothes Brand

Led the brand restructuring and repositioning, optimizing visual identity and communications. Analyzed performance data to identify friction points in the funnel and implemented CRO strategies to increase acquisition rates.

Conversion Specialist / Marketing Manager (Amazon FBA External Seller) at Amazon

Designed and executed multichannel advertising strategies leveraging Google Ads, Meta Ads, and dedicated landing pages to drive external traffic and create consistent lead generation for Amazon listings.