Felipe Gomez Calvache

- Analyze performance data to identify fricction points in Top of the funner and implement CRO strategies to increase acquisition rates. - Develop, Test and optimize landing pages, lead generation forms, CTAs and ad to page flows across paid and organic channels - Use heuristic, behavioral and user journey analysis to inform funnel improvements tailored to cold or warms audiences - Translate insights into clear briefs for copy, design and dev terms, ensuring consistency form ad click to conversion. - Drive A/B and multivariate test to improve conversion, cost per acquisition (CPA) and landings pages performance - Partner with media buyers, SEO specialists and designers to craft high converting campgains - Document test results and develop playbooks to scale successful acquisition patterms - Personalize acquisition journeys through bette segmentation, messaging and targeting strategies - Own KPIs related to lead to customer converion, cos per acquisition (CPA) and landing page performance

Managed external seller marketing and conversion initiatives for Amazon listings. Implemented multi-channel advertising strategies to drive external traffic to listings, optimized product pages, and collaborated with media buyers, SEO specialists, and landing page teams to increase visibility and conversions. Built scalable, private-label brand growth across international warehouses.

Designed and executed multichannel advertising strategies leveraging Google Ads, Meta Ads, and dedicated landing pages to drive external traffic and create consistent lead generation for Amazon listings.