Felipe Souza dos Santos

Worked as a freelance media buyer for a hotel marketing agency focused on direct bookings. Managed Google Ads and Meta Ads for about 20 hotel clients (growing to ~30 by year-end). In 2025 alone, delivered 4,486 direct bookings and substantial tracked booking revenue (ROAS reported around 19.6x). Set up and wired conversion tracking to hotel booking engines and optimized bidding for reservations and revenue rather than clicks, supporting outcomes like reservations directly from ad-driven traffic. Also supported multi-client performance and structured measurement across platforms.

Handled hands-on Meta Ads and Google Ads for restaurants and delivery brands, medical practices, and local businesses in Brazil. Managed ~25 active client accounts with monthly ad spend averaging around US$4.2K per client. Built and maintained measurement stacks (GA4, Google Tag Manager, Meta Pixel + Conversions API, consent mode, WhatsApp and call-click tracking), ran creative and A/B testing, and controlled budgets and reporting. Delivered performance including tracked online orders and strong ROAS for specific brands (e.g., pizza delivery and burger brands), and scaled campaigns by reusing playbooks across brand launches.

Provided freelance/contract marketing media support as a paid media specialist while prior professional experience included quality and metrology roles. (Resume lists earlier industrial career details: automotive manufacturing quality analyst, metrology, QC inspector, PFMEA, ISO/TS 16949 audits, and root-cause analysis.)