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I’m a systems‑driven analyst with a career built on understanding how things work, spotting what’s slowing them down, and improving them. With 16 years in web‑focused roles and additional experience in high‑stakes operational environments, I bring a rare blend of digital insight, technical troubleshooting, and real‑world process understanding. I specialise in analysing user behaviour, diagnosing workflow bottlenecks, and turning operational challenges into clear, data‑driven recommendations. Whether it’s improving digital performance, refining processes, or supporting decision‑making, I focus on solutions that are practical, measurable, and grounded in how people actually work. I’ve just completed a structured upskilling in Data Analytics, SEO and Generative AI, combining modern analytical tools with two decades of hands‑on operational experience. My goal is to help organisations optimise their digital journeys, streamline operations, and work smarter through better data.…I’m a systems‑driven analyst with a career built on understanding how things work, spotting what’s slowing them down, and improving them. With 16 years in web‑focused roles and additional experience in high‑stakes operational environments, I bring a rare blend of digital insight, technical troubleshooting, and real‑world process understanding. I specialise in analysing user behaviour, diagnosing workflow bottlenecks, and turning operational challenges into clear, data‑driven recommendations. Whether it’s improving digital performance, refining processes, or supporting decision‑making, I focus on solutions that are practical, measurable, and grounded in how people actually work. I’ve just completed a structured upskilling in Data Analytics, SEO and Generative AI, combining modern analytical tools with two decades of hands‑on operational experience. My goal is to help organisations optimise their digital journeys, streamline operations, and work smarter through better data.

Felix Den Hertog

Data Analyst, Web Developer, SEO Expert, +3

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I’m a systems‑driven analyst with a career built on understanding how things work, spotting what’s slowing them down, and improving them. With 16 years in web‑focused roles and additional experience in high‑stakes operational environments, I bring a rare blend of digital insight, technical troubleshooting, and real‑world process understanding. I specialise in analysing user behaviour, diagnosing workflow bottlenecks, and turning operational challenges into clear, data‑driven recommendations. Whether it’s improving digital performance, refining processes, or supporting decision‑making, I focus on solutions that are practical, measurable, and grounded in how people actually work. I’ve just completed a structured upskilling in Data Analytics, SEO and Generative AI, combining modern analytical tools with two decades of hands‑on operational experience. My goal is to help organisations optimise their digital journeys, streamline operations, and work smarter through better data.…I’m a systems‑driven analyst with a career built on understanding how things work, spotting what’s slowing them down, and improving them. With 16 years in web‑focused roles and additional experience in high‑stakes operational environments, I bring a rare blend of digital insight, technical troubleshooting, and real‑world process understanding. I specialise in analysing user behaviour, diagnosing workflow bottlenecks, and turning operational challenges into clear, data‑driven recommendations. Whether it’s improving digital performance, refining processes, or supporting decision‑making, I focus on solutions that are practical, measurable, and grounded in how people actually work. I’ve just completed a structured upskilling in Data Analytics, SEO and Generative AI, combining modern analytical tools with two decades of hands‑on operational experience. My goal is to help organisations optimise their digital journeys, streamline operations, and work smarter through better data.

Available to hire

I’m a systems‑driven analyst with a career built on understanding how things work, spotting what’s slowing them down, and improving them. With 16 years in web‑focused roles and additional experience in high‑stakes operational environments, I bring a rare blend of digital insight, technical troubleshooting, and real‑world process understanding.

I specialise in analysing user behaviour, diagnosing workflow bottlenecks, and turning operational challenges into clear, data‑driven recommendations. Whether it’s improving digital performance, refining processes, or supporting decision‑making, I focus on solutions that are practical, measurable, and grounded in how people actually work.

I’ve just completed a structured upskilling in Data Analytics, SEO and Generative AI, combining modern analytical tools with two decades of hands‑on operational experience. My goal is to help organisations optimise their digital journeys, streamline operations, and work smarter through better data.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Fluent

Dutch

Fluent

Work Experience

Facilities Maintenance Technical Lead at Binderholz Nordic

December 1, 2017 - July 1, 2025

Led maintenance backlog reduction across multiple sites; analyzed workflows, prioritized critical bottlenecks, and eliminated backlog for machinery and vehicles through systematic scheduling. Conducted comprehensive audits of building systems (heating, water, fire safety) to identify inefficiencies and implemented data-informed maintenance strategies to ensure 100% uptime. Led the migration of new digital security systems, achieving a 90% reduction in system failures. Managed expectations for C-level executives and the company owner regarding timelines, budgets, and quality. Coordinated 24/7 on-call operations for emergency systems, requiring rapid data assessment and decision-making under pressure.

Quality Assurance – Transcriptions (AI) at Appen

January 1, 2021 - March 1, 2023

Ranked #1 in monthly project earnings by completing the highest volume of transcription quality checks with consistent accuracy. Applied understanding of AI training processes by recognizing recurring error patterns and providing feedback that improved model performance. Leveraged knowledge of AI model training to spot systemic transcription errors and inform corrective feedback loops.

Website Administrator & SEO Support at Self-employed

January 1, 2014 - October 1, 2020

Designed and maintained websites for property owners renting second homes in France, using Google Sites and WordPress. Implemented SEO-friendly structures and content updates to improve visibility and attract renters. Monitored site performance and user experience, applying problem-solving and analytics mindset to ensure functionality and reliability.

Marine Vessel Traffic Controller at Rijkswaterstaat

June 1, 2012 - September 1, 2016

Monitored and analyzed complex traffic data across 900 km² of Dutch coastal waters, ensuring safe and efficient vessel movement. Coordinated emergency response and security operations with police, coast guard, and border authorities. Managed 24/7 operations independently, applying real-time decision-making and prioritization under high-pressure conditions. Optimized shift planning and resource allocation, and conducted system checks of radar and fire alarm systems for reliability.

Operator Marine Traffic Center at City of Den Haag

March 1, 2012 - May 1, 2012

Interim role overseeing marine traffic operations, ensuring safe vessel movements and timely incident response.

Digital Communications Specialist at Haskoning

July 1, 2007 - March 1, 2012

Launched and managed the global “target site” concept, expanding to 33 product, market, and event websites. Trained and advised web publishers on SEO, social media, content management, usability, web analytics, and search advertising. Served as technical lead for developing and integrating the new corporate website into a new CMS and 33 target sites, achieving significant cost savings (€100,000). Established corporate social media presence, including a YouTube channel, to strengthen brand visibility. Directed external vendors for website development and online recruitment systems to ensure quality and alignment with corporate standards.

Interim European Webmaster at Agilent Technologies

November 1, 2005 - June 1, 2007

Project lead for eliminating 15 European language sites; maintained European websites and implemented global website improvements.

E-commerce Manager at Delticom AG

July 1, 2003 - October 1, 2005

Maximized online shop revenue for autobandenmarkt.nl and probanden.nl; achieved revenue growth of over 100% in the first year, reaching more than €150,000 per month. Improved customer service, outsourced processes to Eastern Europe, and trained personnel there. Supported the setup of new web shops.