Felix Shumack

Paid Social Creative Strategist with 6+ years of experience developing high-performing strategic
campaigns across Meta and emerging social platforms, working with brands across 12+ verticals and
monthly ad spend from £10K to £2M+. Proven track record of managing campaigns and budgets whilst
delivering exceptional ROI through data-driven creative strategy and compelling short-form content.
Expert in bridging performance marketing with creative strategy and creative, transforming audience
insights into compelling campaigns that resonate and convert.
Specialising in narrative content strategy and performance optimisation across the full customer journey
for eCommerce, DTC brands and service led brands.