I’m a Melbourne-based content producer and visual designer specialising in end-to-end video production, photography, and brand storytelling. With a design background and hands-on experience across high-end brand activations and community services, I create human-centred visual content that helps audiences connect with meaningful stories. I lead creative planning through to post-production, managing everything from interviews and event coverage to campaign content across multiple digital platforms. I’m especially focused on culturally sensitive storytelling—ensuring dignity, authenticity, and real community impact—while delivering consistent, brand-compliant results using tools like Adobe Premiere Pro, After Effects, Photoshop, and Lightroom.…

Felix Lu

I’m a Melbourne-based content producer and visual designer specialising in end-to-end video production, photography, and brand storytelling. With a design background and hands-on experience across high-end brand activations and community services, I create human-centred visual content that helps audiences connect with meaningful stories. I lead creative planning through to post-production, managing everything from interviews and event coverage to campaign content across multiple digital platforms. I’m especially focused on culturally sensitive storytelling—ensuring dignity, authenticity, and real community impact—while delivering consistent, brand-compliant results using tools like Adobe Premiere Pro, After Effects, Photoshop, and Lightroom.…

Available to hire

I’m a Melbourne-based content producer and visual designer specialising in end-to-end video production, photography, and brand storytelling. With a design background and hands-on experience across high-end brand activations and community services, I create human-centred visual content that helps audiences connect with meaningful stories.

I lead creative planning through to post-production, managing everything from interviews and event coverage to campaign content across multiple digital platforms. I’m especially focused on culturally sensitive storytelling—ensuring dignity, authenticity, and real community impact—while delivering consistent, brand-compliant results using tools like Adobe Premiere Pro, After Effects, Photoshop, and Lightroom.

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Work Experience

Content Producer at AVWA
January 1, 2026 - Present
Lead end-to-end visual content production across video, photography, and digital campaigns—from creative planning and production through post-production. Produce human-centred visual stories via interviews, event coverage, and community campaigns with a focus on cultural sensitivity, dignity, and authentic storytelling. Manage professional production workflows including multi-camera, lighting, and audio setups; Adobe Premiere Pro and After Effects; digital asset libraries; and brand-compliant content across social media and marketing channels.
Operations Team Member at Carla Zampatti
January 1, 2025 - Present
Supported high-pace retail operations and spatial bump-in for Melbourne pop-up activations, ensuring pristine visual presentation and brand standards under tight deadlines. Trained and guided team members in new skills and processes to support effective day-to-day operations.
Private Tutor (Maths and English)
January 1, 2022 - January 1, 2026
Designed bespoke learning frameworks tailored to individual student learning styles, supporting clear communication, mentorship, and measurable academic progress. Delivered practical training and guidance to build confidence and help individuals develop skills and apply knowledge effectively.

Education

Bachelor of Design: Creative Direction & Styling at Whitehouse Institute of Design
January 1, 2024 - January 1, 2025
Victorian Certificate of Education (VCE) at Melbourne High School
January 1, 2021 - January 1, 2023

Qualifications

Digital Marketing Certificate
January 11, 2030 - October 3, 2026
Hubspot Academy Content Marketing Certificate
January 11, 2030 - October 3, 2026
Hubspot Academy Referees
January 11, 2030 - October 3, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Education