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I'm a results-driven Digital Marketing Specialist with extensive experience in performance marketing, campaign management, CRM implementation, and content creation. I help brands boost ROI and visibility by leveraging SEO, SEM, and social media advertising to grow leads and revenue. I thrive in cross-functional teams and fast-paced environments, collaborating with sales, product, and partners to deliver measurable growth. I'm passionate about optimizing digital strategies and delivering tangible business impact.…I'm a results-driven Digital Marketing Specialist with extensive experience in performance marketing, campaign management, CRM implementation, and content creation. I help brands boost ROI and visibility by leveraging SEO, SEM, and social media advertising to grow leads and revenue. I thrive in cross-functional teams and fast-paced environments, collaborating with sales, product, and partners to deliver measurable growth. I'm passionate about optimizing digital strategies and delivering tangible business impact.

Fendi Nazaruddin

Digital Marketer, Performance Marketer, Content Creator, +1

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I'm a results-driven Digital Marketing Specialist with extensive experience in performance marketing, campaign management, CRM implementation, and content creation. I help brands boost ROI and visibility by leveraging SEO, SEM, and social media advertising to grow leads and revenue. I thrive in cross-functional teams and fast-paced environments, collaborating with sales, product, and partners to deliver measurable growth. I'm passionate about optimizing digital strategies and delivering tangible business impact.…I'm a results-driven Digital Marketing Specialist with extensive experience in performance marketing, campaign management, CRM implementation, and content creation. I help brands boost ROI and visibility by leveraging SEO, SEM, and social media advertising to grow leads and revenue. I thrive in cross-functional teams and fast-paced environments, collaborating with sales, product, and partners to deliver measurable growth. I'm passionate about optimizing digital strategies and delivering tangible business impact.

Available to hire

I’m a results-driven Digital Marketing Specialist with extensive experience in performance marketing, campaign management, CRM implementation, and content creation. I help brands boost ROI and visibility by leveraging SEO, SEM, and social media advertising to grow leads and revenue. I thrive in cross-functional teams and fast-paced environments, collaborating with sales, product, and partners to deliver measurable growth. I’m passionate about optimizing digital strategies and delivering tangible business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Malay

Fluent

English

Fluent

Work Experience

Marketing Manager at MedicPhysio Empire Sdn. Bhd.

May 1, 2024 - Present

Created and managed websites and sales pages, including a collaboration with Astro Rewards to promote physiotherapy packages; launched digital marketing campaigns on Facebook, Google, and TikTok Ads to increase conversions; built a 12-month content calendar and managed engaging content across multiple platforms; implemented SEO strategies to improve rankings and organic traffic; managed CRM tools, produced monthly sales reports, and introduced productivity tools (Picktime, Jibble); supported partnerships, events, and marketing execution; drafted business proposals and built networks with hospitals, clinics, and business partners.

Performance Marketer at GNI Pharma Sdn. Bhd.

November 1, 2023 - April 1, 2024

Optimized digital marketing campaigns for pharmaceutical products, improved targeting and conversions; refreshed creative assets to reduce ad fatigue and maintain engagement; created high-converting sales pages using Onpay and Shopeegram; analyzed campaign performance and provided actionable insights for continuous improvement; involved in end-to-end promotional launches from awareness campaigns to post-event execution.

Digital Marketer at ODISEE Venture

August 1, 2022 - September 1, 2023

Planned, executed, and optimized paid advertising campaigns across Facebook, Instagram, Google, and TikTok to maximize ROI; implemented and managed CRM systems to strengthen lead nurturing and retention; designed and developed websites, landing pages, and e-commerce content using WordPress; conducted competitor and audience research to refine targeting; performed A/B testing on creatives, messaging, and audience segments; built customer funnels and segmentation strategies to improve conversion rates; led a market test project for a new product, managing lead generation campaigns and analyzing market response.

Digital Marketer (Fulltime/Part time) at KSocial

March 1, 2022 - April 1, 2023

Launched targeted Meta ad campaigns for fundraising initiatives; crafted persuasive ad copy and creative content to drive donations; optimized campaigns through performance analysis and data-driven strategy.

Takaful Advisor at IMAN Legacy (FWD Takaful)

May 1, 2021 - May 1, 2023

Delivered personalized financial consultations and built long-term client relationships; promoted services through targeted Facebook and Instagram Ads, increasing leads and conversions; trained and coached new team members to improve performance and sales effectiveness.

Logistic Operator (Cargo) at Ground Team Red Sdn Bhd (Airasia)

August 1, 2018 - May 1, 2020

Managed cargo documentation, order processing, and customer deliveries; delivered goods from airport to warehouse while ensuring SOP compliance; supported cross-functional teams with ad-hoc operational tasks.

Social Media Assistant at Hermit Solution Sdn Bhd

January 1, 2018 - July 1, 2018

Created and scheduled content across Facebook, Instagram, and Twitter, growing follower base by 20%; designed graphics and videos with Canva and basic editing tools; analyzed performance metrics and proposed campaign improvements.