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Hi, I’m Bernice Taylor—Content Creation Manager and Growth Strategist. I’ve led high-performance content strategies across major social platforms, growing audiences to 800,000+ followers and delivering revenue-focused ad creative for brands. I’ve built and scaled a fitness brand from the ground up, managed end-to-end content operations, and developed platform-specific strategies that boost reach, engagement, and conversions. I also leverage AI tools and prompt engineering to streamline ideation, testing, and workflows, combining analytical rigor with creative storytelling to drive brand growth. I bring a unique blend of science, education, and entrepreneurship to content, strong on-camera empathy, data-driven decision making, and hands-on experience leading cross-functional teams and creators. I’m obsessed with testing, iteration, and performance improvement to translate data into viral, brand-safe narratives.…Hi, I’m Bernice Taylor—Content Creation Manager and Growth Strategist. I’ve led high-performance content strategies across major social platforms, growing audiences to 800,000+ followers and delivering revenue-focused ad creative for brands. I’ve built and scaled a fitness brand from the ground up, managed end-to-end content operations, and developed platform-specific strategies that boost reach, engagement, and conversions. I also leverage AI tools and prompt engineering to streamline ideation, testing, and workflows, combining analytical rigor with creative storytelling to drive brand growth. I bring a unique blend of science, education, and entrepreneurship to content, strong on-camera empathy, data-driven decision making, and hands-on experience leading cross-functional teams and creators. I’m obsessed with testing, iteration, and performance improvement to translate data into viral, brand-safe narratives.

Bernice Taylor

Content Creator, Brand Strategist, Social Media Manager, +2

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Hi, I’m Bernice Taylor—Content Creation Manager and Growth Strategist. I’ve led high-performance content strategies across major social platforms, growing audiences to 800,000+ followers and delivering revenue-focused ad creative for brands. I’ve built and scaled a fitness brand from the ground up, managed end-to-end content operations, and developed platform-specific strategies that boost reach, engagement, and conversions. I also leverage AI tools and prompt engineering to streamline ideation, testing, and workflows, combining analytical rigor with creative storytelling to drive brand growth. I bring a unique blend of science, education, and entrepreneurship to content, strong on-camera empathy, data-driven decision making, and hands-on experience leading cross-functional teams and creators. I’m obsessed with testing, iteration, and performance improvement to translate data into viral, brand-safe narratives.…Hi, I’m Bernice Taylor—Content Creation Manager and Growth Strategist. I’ve led high-performance content strategies across major social platforms, growing audiences to 800,000+ followers and delivering revenue-focused ad creative for brands. I’ve built and scaled a fitness brand from the ground up, managed end-to-end content operations, and developed platform-specific strategies that boost reach, engagement, and conversions. I also leverage AI tools and prompt engineering to streamline ideation, testing, and workflows, combining analytical rigor with creative storytelling to drive brand growth. I bring a unique blend of science, education, and entrepreneurship to content, strong on-camera empathy, data-driven decision making, and hands-on experience leading cross-functional teams and creators. I’m obsessed with testing, iteration, and performance improvement to translate data into viral, brand-safe narratives.

Available to hire

Hi, I’m Bernice Taylor—Content Creation Manager and Growth Strategist. I’ve led high-performance content strategies across major social platforms, growing audiences to 800,000+ followers and delivering revenue-focused ad creative for brands. I’ve built and scaled a fitness brand from the ground up, managed end-to-end content operations, and developed platform-specific strategies that boost reach, engagement, and conversions. I also leverage AI tools and prompt engineering to streamline ideation, testing, and workflows, combining analytical rigor with creative storytelling to drive brand growth.

I bring a unique blend of science, education, and entrepreneurship to content, strong on-camera empathy, data-driven decision making, and hands-on experience leading cross-functional teams and creators. I’m obsessed with testing, iteration, and performance improvement to translate data into viral, brand-safe narratives.

Skills

Copywriting

Explainer Video

Data Visualization

Experience Level

Copywriting

Expert

Explainer Video

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

Owner / Content & Growth Lead at Bernice Taylor Fitness LLC

January 1, 2020 - Present

Built and scaled a fitness brand from the ground up, growing a combined social media following to 800,000+ followers across platforms. Developed and executed platform-specific content strategies that consistently increased reach, engagement, and conversion. Created high-performing ad creative for multiple brands, blending storytelling with data-driven optimization. Managed end-to-end content operations: ideation, scripting, filming, editing, posting schedules, and performance analysis. Deep expertise in algorithm behavior, audience psychology, and content timing across platforms. Leveraged AI tools and prompt engineering to streamline content workflows, ideation, and testing.

Social Media Manager at Multiple Brands

January 1, 2020 - December 31, 2021

Managed social media strategy and execution for 4 distinct brands across different industries. Created consistent brand voices and content calendars aligned with business goals. Increased engagement and visibility through strategic short-form video and community interaction. Collaborated with stakeholders to refine messaging, offers, and campaign performance. Produced and distributed monthly reports for brands.

Laboratory Coordinator at Community College

January 1, 2012 - December 31, 2020

Led operations, scheduling, and coordination for multiple laboratory programs. Managed complex workflows, resources, and cross-department communication; experience directly transferable to content production pipelines. Trained and supervised staff and students, ensuring consistent standards and execution. Applied data-driven problem-solving and process optimization to improve efficiency. Developed manuals for instructors and schematics for students.

Middle & High School Math Teacher at Public Schools

January 1, 2002 - December 31, 2011

Translated complex concepts into clear, engaging lessons. Skills now applied to audience-focused content creation. Managed classrooms, curricula, and performance metrics. Developed strong communication, storytelling, and presentation skills. Led the National Honor Society for 3 years; Tutored students without compensation.

Founder & Product Developer at Fenyiwah LLC

January 1, 1996 - December 31, 2002

Invented, marketed, and sold the Furnace Sentinel Carbon Monoxide Detector, a safety device that automatically shut off furnaces upon CO detection. Oversaw product development, marketing, customer education, and sales. Demonstrated early-stage entrepreneurship, problem-solving, and consumer-focused innovation.

Analytical Chemist / Senior Engineer-Chemist at Laboratory Equipment Manufacturing Company

January 1, 1987 - December 31, 1996

Conducted advanced analytical testing and engineering analysis. Designed and tested prototypes. Wrote instruction manuals for end users. Built a strong foundation in data analysis, precision, and systems thinking that informs current performance-driven content strategies.