Bernice Taylor

Managed social media strategy and execution for 4 distinct brands across different industries. Created consistent brand voices and content calendars aligned with business goals. Increased engagement and visibility through strategic short-form video and community interaction. Collaborated with stakeholders to refine messaging, offers, and campaign performance. Produced and distributed monthly reports for brands.

Built and scaled a fitness brand from the ground up, growing a combined social media following to 800,000+ followers across platforms. Developed and executed platform-specific content strategies that consistently increased reach, engagement, and conversion. Created high-performing ad creative for multiple brands, blending storytelling with data-driven optimization. Managed end-to-end content operations: ideation, scripting, filming, editing, posting schedules, and performance analysis. Deep expertise in algorithm behavior, audience psychology, and content timing across platforms. Leveraged AI tools and prompt engineering to streamline content workflows, ideation, and testing.

Led operations, scheduling, and coordination for multiple laboratory programs. Managed complex workflows, resources, and cross-department communication; experience directly transferable to content production pipelines. Trained and supervised staff and students, ensuring consistent standards and execution. Applied data-driven problem-solving and process optimization to improve efficiency. Developed manuals for instructors and schematics for students.