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Creative and analytical professional with a background in interactive media, digital marketing, and customer experience. Experienced in content strategy, social media management, visual design, customer communications, and data-driven decision-making across corporate and creative environments. Skilled in combining communication, creativity, and analytical thinking to improve engagement, processes, and brand experiences. Experienced working with international teams, managing customer-facing operations, analyzing performance metrics, and developing creative solutions aligned with business goals.…Creative and analytical professional with a background in interactive media, digital marketing, and customer experience. Experienced in content strategy, social media management, visual design, customer communications, and data-driven decision-making across corporate and creative environments. Skilled in combining communication, creativity, and analytical thinking to improve engagement, processes, and brand experiences. Experienced working with international teams, managing customer-facing operations, analyzing performance metrics, and developing creative solutions aligned with business goals.

Fernanda Martinez Kobashi

Social Media Manager, Illustrator, Motion Graphic Designer

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Creative and analytical professional with a background in interactive media, digital marketing, and customer experience. Experienced in content strategy, social media management, visual design, customer communications, and data-driven decision-making across corporate and creative environments. Skilled in combining communication, creativity, and analytical thinking to improve engagement, processes, and brand experiences. Experienced working with international teams, managing customer-facing operations, analyzing performance metrics, and developing creative solutions aligned with business goals.…Creative and analytical professional with a background in interactive media, digital marketing, and customer experience. Experienced in content strategy, social media management, visual design, customer communications, and data-driven decision-making across corporate and creative environments. Skilled in combining communication, creativity, and analytical thinking to improve engagement, processes, and brand experiences. Experienced working with international teams, managing customer-facing operations, analyzing performance metrics, and developing creative solutions aligned with business goals.

Available to hire

Creative and analytical professional with a background in interactive media, digital marketing, and customer experience. Experienced in content strategy, social media management, visual design, customer communications, and data-driven decision-making across corporate and creative environments.

Skilled in combining communication, creativity, and analytical thinking to improve engagement, processes, and brand experiences. Experienced working with international teams, managing customer-facing operations, analyzing performance metrics, and developing creative solutions aligned with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Lead Illustrator & Designer at Freelance

January 1, 2022 - January 1, 2026

Developed creative visual assets for commercial campaigns, including the Heineken mapping campaign. Designed branding, animation, and visual identity materials for Narval Shipping & Logistics. Collaborated on professional board game design and other creative production projects, delivering visuals aligned with branding, storytelling, and communication objectives.

Customer Excellence & Quality Analyst at Nu Mexico (Financial Services)

June 2, 2021 - May 1, 2026

Executed rigorous quality control protocols to ensure service excellence and adherence to banking standards. Specialized in fraud, performing deep data analysis to identify and mitigate risks in financial accounts. Led a high-performing team of 5 members, overseeing daily operations and professional development. Conducted comprehensive performance analysis to optimize departmental workflows and KPIs.

Customer Service (Email/Chat/Phone Support) / Ticket Support Agent

January 1, 2019 - January 1, 2024

Provided high-level customer service via email, chat, and phone while maintaining top-tier satisfaction metrics by handling around 100 tickets per day.

Social Media Coordinator at SS Latino

January 1, 2019 - January 1, 2021

Managed multi-platform content strategy for Instagram and Facebook. Used Google Analytics and Google Ads to generate personalized reports and drive engagement. Delivered customer support through different social media channels to ensure customer satisfaction.