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I am a business administration graduate at IE University with a concentration in Branding, Marketing and Sales, passionate about growth strategy and data-driven marketing. I combine market research, KPI reporting, and CRM management to identify opportunities and improve funnel performance. In my internships and junior roles, I have supported commercial expansion, built Excel dashboarding for decision-making, and created data-informed content strategies. I enjoy translating insights into practical recommendations and collaborating cross-functionally to deliver measurable results.…I am a business administration graduate at IE University with a concentration in Branding, Marketing and Sales, passionate about growth strategy and data-driven marketing. I combine market research, KPI reporting, and CRM management to identify opportunities and improve funnel performance. In my internships and junior roles, I have supported commercial expansion, built Excel dashboarding for decision-making, and created data-informed content strategies. I enjoy translating insights into practical recommendations and collaborating cross-functionally to deliver measurable results.

María Fernanda Aguilar Garza

Marketing Strategist, Data Analyst, Marketing Analyst, +2

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I am a business administration graduate at IE University with a concentration in Branding, Marketing and Sales, passionate about growth strategy and data-driven marketing. I combine market research, KPI reporting, and CRM management to identify opportunities and improve funnel performance. In my internships and junior roles, I have supported commercial expansion, built Excel dashboarding for decision-making, and created data-informed content strategies. I enjoy translating insights into practical recommendations and collaborating cross-functionally to deliver measurable results.…I am a business administration graduate at IE University with a concentration in Branding, Marketing and Sales, passionate about growth strategy and data-driven marketing. I combine market research, KPI reporting, and CRM management to identify opportunities and improve funnel performance. In my internships and junior roles, I have supported commercial expansion, built Excel dashboarding for decision-making, and created data-informed content strategies. I enjoy translating insights into practical recommendations and collaborating cross-functionally to deliver measurable results.

Available to hire

I am a business administration graduate at IE University with a concentration in Branding, Marketing and Sales, passionate about growth strategy and data-driven marketing. I combine market research, KPI reporting, and CRM management to identify opportunities and improve funnel performance.

In my internships and junior roles, I have supported commercial expansion, built Excel dashboarding for decision-making, and created data-informed content strategies. I enjoy translating insights into practical recommendations and collaborating cross-functionally to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Growth Specialist Junior Executive at SABSEG – Insurance Broker

May 1, 2026 - Present

Built Excel dashboards and KPI reports to support data-driven strategic decision making. Analyzed insurer portfolio performance to identify trends, profitability, and growth opportunities. Performed market benchmarking and commercial analysis to support growth initiatives.

Marketing & Strategy Intern ship at PADOVA – Retail E-commerce

June 1, 2025 - August 1, 2025

Created and executed data-driven social media content strategies aligned with audience insights and brand positioning. Analyzed engagement metrics, audience behavior, and platform trends to identify growth opportunities and optimize content performance. Collaborated with cross-functional teams (marketing, design, and strategy) to develop integrated solutions.

Consulting Intern ship at SGS Productivity – Industrial Consultant

January 1, 2025 - June 1, 2025

Conducted diagnostic analysis to identify inefficiencies and uncover strategic improvement opportunities. Supported client-facing projects by translating data insights into actionable recommendations. Collaborated on client presentations and strategic recommendations, turning insights into business solutions.

Sales & Market ing Internship at P ACKSYS – Industrial Packaging Supplier Firm

September 1, 2024 - August 1, 2025

Led lead generation and customer acquisition strategies using market research and segmentation to identify high-value prospects. Built and managed a CRM pipeline (500+ leads), improving segmentation, tracking conversion stages, and enabling more efficient funnel management. Supported market expansion across 3+ countries (U.S. and Central America) through targeted prospecting and customer segmentation.

Strategy Intern ship at HOTEL SAN MARCOS – Hospitality Company

June 1, 2023 - August 1, 2023

Conducted market and competitive analysis to identify strategic opportunities for revenue growth and differentiation in the local hospitality market. Synthesized operational and customer data to develop data-driven recommendations that improved pricing strategy and enhanced overall guest experience.