Hi, I’m Ferdiah Hayes. I’m a Senior Digital Producer with 6+ years’ experience delivering and optimizing websites across CMS platforms like Webflow, Shopify, and Wix. I lead multi-region website production and optimization across Webflow, Shopify, and Wix, collaborating with marketing, design, and product teams to deliver seamless, high-performing digital experiences under tight deadlines. I work independently to solve problems, keep projects moving, and deliver high-quality digital experiences. My focus is UX, responsive design, and accessibility, and I enjoy turning course content into engaging, user-centered experiences. I hold a BSc in Product Design, Marketing and Innovation from Maynooth University (2014–2018) and currently contribute from Sydney, Australia.

Ferdiah Hayes

Hi, I’m Ferdiah Hayes. I’m a Senior Digital Producer with 6+ years’ experience delivering and optimizing websites across CMS platforms like Webflow, Shopify, and Wix. I lead multi-region website production and optimization across Webflow, Shopify, and Wix, collaborating with marketing, design, and product teams to deliver seamless, high-performing digital experiences under tight deadlines. I work independently to solve problems, keep projects moving, and deliver high-quality digital experiences. My focus is UX, responsive design, and accessibility, and I enjoy turning course content into engaging, user-centered experiences. I hold a BSc in Product Design, Marketing and Innovation from Maynooth University (2014–2018) and currently contribute from Sydney, Australia.

Available to hire

Hi, I’m Ferdiah Hayes. I’m a Senior Digital Producer with 6+ years’ experience delivering and optimizing websites across CMS platforms like Webflow, Shopify, and Wix. I lead multi-region website production and optimization across Webflow, Shopify, and Wix, collaborating with marketing, design, and product teams to deliver seamless, high-performing digital experiences under tight deadlines.

I work independently to solve problems, keep projects moving, and deliver high-quality digital experiences. My focus is UX, responsive design, and accessibility, and I enjoy turning course content into engaging, user-centered experiences. I hold a BSc in Product Design, Marketing and Innovation from Maynooth University (2014–2018) and currently contribute from Sydney, Australia.

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Language

English
Fluent

Work Experience

Senior Digital Producer at Montu
May 1, 2024 - Present
Lead multi-region website production and optimization across Webflow, Shopify, and Wix CMS platforms. Responsible for architecture, landing pages, CMS structures, and brand integration. Executed A/B testing (VWO) with custom CSS/JS tweaks; performed QA across devices. Collaborated with marketing, design, and product teams to deliver seamless, high-performing digital experiences. Developed reusable components and design patterns to improve scalability, UX, and team efficiency. Implemented data-tracking, integrations, and analytics frameworks to support data-driven decisions. Troubleshot front-end CMS issues, ensured consistency, speed, and accessibility across platforms. Managed a portfolio of client sites, coordinated content updates, and aligned deliverables with tight deadlines.
Digital Producer at Switch IT
January 1, 2023 - May 1, 2024
Led multi-site web production across Webflow, Shopify, and Wix for client projects; built CMS architecture, landing pages, and brand integration; led A/B testing and optimization using custom scripts and CSS/JS tweaks; collaborated with marketing, design, and product teams to deliver high-performing digital experiences; ensured accessibility, performance, and cross-device consistency; managed timelines, assets, and stakeholder communications; migrated content and supported rebranding initiatives.
Digital Producer at Open Colleges
May 1, 2020 - January 1, 2023
Directed digital production for Open Colleges, delivering high-quality online course experiences; oversaw CMS-driven sites, landing pages, and content migrations; implemented UX improvements, responsive design, and accessibility best practices; led A/B testing initiatives and analytics tracking; collaborated with marketing and content teams to optimize campaigns and SEO performance; maintained quality across a portfolio of educational sites.
Mid Digital Producer at Switch IT
January 1, 2023 - May 1, 2024
Managed and maintained 90+ client websites across Sitecore and Mattaki CMS platforms. Reviewed content accuracy, publishing workflows, and SEO compliance across multiple accounts. Coordinated stakeholder requests and resolved production issues under tight delivery timelines.

Education

at Maynooth University
January 1, 2014 - January 1, 2018
at Dundalk Grammar High School
January 1, 2007 - January 1, 2013
BSc. Product Design, Marketing & Innovation at Maynooth University
January 1, 2014 - January 1, 2018
BSc Product Design, Marketing and Innovation at Maynooth University
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other