Feren von Wyl

Associate Art Director & Content Manager at CIC Private Bank

Leading corporate identity development and brand alignment for CIC Private Bank. Responsibilities include finalizing and refining identity guidelines, implementing refreshed designs across print, digital, and internal communications to ensure cohesive branding. Also overseeing process optimization of the design manual, improving usability and endorsement, and guiding cross-channel execution. Providing creative oversight and strategic direction to colleagues to enhance efficiency and long-term brand alignment.

Art Director & Branding Specialist at Syngenta AG

Brand Identity & Digital Strategy: developing distinctive brand identities and guidelines for new brands, ensuring consistency across touchpoints. Omnichannel Branding: maintaining a consistent brand identity across social media, digital and print assets. Visual Animation: directing animation projects from concept to completion, translating complex scientific data to enhance understanding. Information Visualization: introducing data visualization methods via infographics to improve communication. Product Branding Design: developing cohesive branding for products across packaging, digital platforms, and marketing materials.

Founder & Art Director at Feray Design GMBH

Client-Focused Marketing and Design: developing and executing customer-centric campaigns for Roche, Toppharm, Geonaute, and Syngenta. Led creative processes from concept to execution, ensuring alignment with client objectives. Enhanced workshop presentations for clarity and visual appeal. Developed marketing campaigns with versatile illustrations to boost brand visibility. Led packaging and user manual design for an innovative action camera, ensuring intuitive user comprehension.

Senior Designer & Product Manager at Institut Straumann AG

Corporate Identity & Branding: creating and designing the customer magazine Starget and strengthening brand representation. Exhibition & Event Design: designing exhibition booths and interactive displays to increase brand awareness. Regulatory-Compliant: managing packaging solutions in regulated environments, including multilingual inserts, ensuring clarity and compliance.

Senior Designer & Product Manager at Institut Straumann AG

Corporate Identity & Branding: creating and designing the customer magazine Starget and strengthening brand representation. Exhibition & Event Design: designing exhibition booths and interactive displays to increase brand awareness. Regulatory-Compliant: managing packaging solutions in regulated environments, including multilingual inserts, ensuring clarity and compliance.

Creative Sabbatical at Self-Directed / Personal Growth

Creative sabbatical focusing on advancing illustration and design skills through character work, fine art, and watercolor for a children’s book, while providing branding and business development support to small businesses and individuals.

Creative Sabbatical at Self-Directed

Pursued personal growth through illustration and design, advancing watercolor techniques for a children’s book project, while providing branding and business development support to small businesses and individuals.

Personal growth through advancing illustration and design skills, including character work and watercolor for a children’s book. Provided branding and business development support to small businesses and individuals during the sabbatical.