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Senior Graphic Designer and Art Director with 20+ years of experience delivering high-impact visual design across branding, print, digital media, merchandise, and live event marketing. Proven track record producing creative assets for global entertainment brands, corporate clients, and major touring artists. Known for elevating brand presence while improving creative workflows and production efficiency. Expert in Adobe Creative Suite, brand identity development, large-format graphics, merchandise design, and high-volume digital production.…Senior Graphic Designer and Art Director with 20+ years of experience delivering high-impact visual design across branding, print, digital media, merchandise, and live event marketing. Proven track record producing creative assets for global entertainment brands, corporate clients, and major touring artists. Known for elevating brand presence while improving creative workflows and production efficiency. Expert in Adobe Creative Suite, brand identity development, large-format graphics, merchandise design, and high-volume digital production.

FERNANDO L ACEVEDO

Art Director, Creative Director, Graphic Designer, +2

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Senior Graphic Designer and Art Director with 20+ years of experience delivering high-impact visual design across branding, print, digital media, merchandise, and live event marketing. Proven track record producing creative assets for global entertainment brands, corporate clients, and major touring artists. Known for elevating brand presence while improving creative workflows and production efficiency. Expert in Adobe Creative Suite, brand identity development, large-format graphics, merchandise design, and high-volume digital production.…Senior Graphic Designer and Art Director with 20+ years of experience delivering high-impact visual design across branding, print, digital media, merchandise, and live event marketing. Proven track record producing creative assets for global entertainment brands, corporate clients, and major touring artists. Known for elevating brand presence while improving creative workflows and production efficiency. Expert in Adobe Creative Suite, brand identity development, large-format graphics, merchandise design, and high-volume digital production.

Available to hire

Senior Graphic Designer and Art Director with 20+ years of experience delivering high-impact visual design across branding, print, digital media, merchandise, and live event marketing. Proven track record producing creative assets for global entertainment brands, corporate clients, and major touring artists.

Known for elevating brand presence while improving creative workflows and production efficiency. Expert in Adobe Creative Suite, brand identity development, large-format graphics, merchandise design, and high-volume digital production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Graphic Designer & Visual Content Specialist at The Conga Room

January 1, 2022 - January 1, 2024

Designed marketing visuals and promotional graphics for a major Los Angeles entertainment venue. Produced event promotion graphics, social media campaigns, and digital marketing assets. Designed email marketing graphics and venue display visuals. Collaborated with marketing teams to maintain brand consistency across campaigns. Supported marketing initiatives that increased social engagement and ticket sales.

Creative Director / Senior Graphic Designer at FernAce Designs

January 1, 2020 - Present

Provide creative direction, design, and photography services for entertainment, corporate, and e-commerce clients. Develop brand identities and visual systems for businesses and entertainment brands. Design marketing campaigns across digital, social media, and print platforms. Produce photography, retouching, and visual assets for marketing and e-commerce. Create event marketing graphics, merchandise branding, and promotional materials. Manage multiple projects simultaneously while meeting tight production timelines.

Creative Designer at Bullseye Merchandising

January 1, 2017 - January 1, 2022

Designed merchandise graphics and digital assets for major touring artists and entertainment brands. Created world tour merchandise designs for Marco Antonio Solís, Los Bukis, Alejandro Fernández, Los Temerarios, and Gloria Trevi. Developed apparel graphics and promotional artwork for merchandise lines. Produced digital marketing assets and e-commerce visuals for online merchandise stores.

Lead Graphic Designer at Vivid Entertainment

January 1, 2014 - January 1, 2017

Produced high-volume digital marketing assets for global online media distribution. Designed promotional artwork and digital graphics for web and television platforms. Developed internal workflow systems that improved project tracking and turnaround time. Reduced outsourced design work, saving the company over $55K annually.

Freelance Large-Format Designer (Ongoing Collaboration) at Big City Print

January 1, 2008 - Present

Provide design support for large-scale graphics, event installations, and environmental branding projects across Southern California. Design large-format graphics for stadiums, arenas, and entertainment venues. Produce artwork for building wraps, barricade graphics, fleet vehicle wraps, and event signage. Collaborate with production and installation teams to ensure accurate scaling, materials, and print-ready files. Contribute to large-scale projects including arena events, concert installations, and professional sports venue graphics in Los Angeles.

Lead Graphic Designer at RMD Support Group

January 1, 2007 - January 1, 2011

Led creative production for national marketing campaigns and promotional materials. Managed a creative team producing artwork for Ford, Lincoln, and Callaway Golf campaigns. Designed trade show booths, vehicle wraps, and large-format promotional graphics. Produced marketing materials for experiential campaigns and live events.

Graphic Designer at Color Illusion Printing

January 1, 2002 - January 1, 2007

Designed print marketing materials and graphics for corporate and municipal clients. Produced catalogs, brochures, annual reports, and marketing collateral. Designed large-format event graphics and promotional displays. Prepared production-ready files for commercial printing and large-scale graphics.