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Brand & Systems Designer with 8+ years of experience building scalable visual systems, managing DAM workflows, and leading QA for print and digital production. Skilled in translating strategy into design roadmaps while ensuring production accuracy and accessibility across channels. Currently completing a Bachelor’s in Psychology with an Expressive Arts Therapy emphasis, strengthening my ability to apply user research, consumer behavior insights, and emotionally resonant brand experiences. Works with cross-functional teams to deliver cohesive brand identity ecosystems and reliable production systems.…Brand & Systems Designer with 8+ years of experience building scalable visual systems, managing DAM workflows, and leading QA for print and digital production. Skilled in translating strategy into design roadmaps while ensuring production accuracy and accessibility across channels. Currently completing a Bachelor’s in Psychology with an Expressive Arts Therapy emphasis, strengthening my ability to apply user research, consumer behavior insights, and emotionally resonant brand experiences. Works with cross-functional teams to deliver cohesive brand identity ecosystems and reliable production systems.

Maria Fernanda Olmos Ramirez

Brand Designer, Graphic Designer, Designer, +2

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Brand & Systems Designer with 8+ years of experience building scalable visual systems, managing DAM workflows, and leading QA for print and digital production. Skilled in translating strategy into design roadmaps while ensuring production accuracy and accessibility across channels. Currently completing a Bachelor’s in Psychology with an Expressive Arts Therapy emphasis, strengthening my ability to apply user research, consumer behavior insights, and emotionally resonant brand experiences. Works with cross-functional teams to deliver cohesive brand identity ecosystems and reliable production systems.…Brand & Systems Designer with 8+ years of experience building scalable visual systems, managing DAM workflows, and leading QA for print and digital production. Skilled in translating strategy into design roadmaps while ensuring production accuracy and accessibility across channels. Currently completing a Bachelor’s in Psychology with an Expressive Arts Therapy emphasis, strengthening my ability to apply user research, consumer behavior insights, and emotionally resonant brand experiences. Works with cross-functional teams to deliver cohesive brand identity ecosystems and reliable production systems.

Available to hire

Brand & Systems Designer with 8+ years of experience building scalable visual systems, managing DAM workflows, and leading QA for print and digital production. Skilled in translating strategy into design roadmaps while ensuring production accuracy and accessibility across channels.

Currently completing a Bachelor’s in Psychology with an Expressive Arts Therapy emphasis, strengthening my ability to apply user research, consumer behavior insights, and emotionally resonant brand experiences. Works with cross-functional teams to deliver cohesive brand identity ecosystems and reliable production systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand & Systems Designer (Pre-Press Consultant) at Comercializadora de Impresos OM, S.A. de C.V.

February 1, 2025 - Present

Strategic client consulting: defined scope, target audiences, and key messaging; translated concepts into design roadmaps. Provided technical advisory on digital/print formats, optimizing file preparation standards and reducing production errors by ~10%. Developed marketing materials (logos, brochures, catalogs, packaging) with cohesive visual systems and implemented QA pre-fligt processes to improve consistency and reduce defects.

Freelance Designer & Brand Strategist

September 1, 2022 - Present

Built comprehensive brand identities (logos, color palettes, typography, style guides) for 10+ clients across retail, food & beverage, construction, and personal services. Developed modular design systems and DAM frameworks that reduced production time by up to 30%, delivering brand manuals for long-term scalability. Designed digital activation tools such as NFC business cards and loyalty card systems via Apple Wallet/Google Pay to improve retention (~15–20%). Applied consumer psychology principles to brand strategy and managed 10+ simultaneous projects with ~95% client satisfaction.

Graphic Designer (Digital Asset & Systems Lead) at Lead Venture / Juniper Data Center

March 1, 2019 - September 30, 2022

Managed DAM databases for major manufacturers across 12+ industry verticals, reducing duplicate entries by ~25% through workflow optimization. Supervised and mentored a team of 3 designers, delivering training sessions and quality audits that improved team output by ~30%. Progressed from self-taught fulfillment specialist to systems lead while completing a concurrent bachelor’s degree.

Fulfillment Specialist / QA Lead at Lead Venture / Juniper Data Center

October 1, 2018 - March 31, 2019

Oversaw digitization of product catalogs and inventory databases for automotive and power ports clients. Executed QA processes for web launches, ensuring accuracy and adherence to brand standards. Prioritized project timelines and coordinated with software providers (e.g., Dealer Spike LLC) to meet tight deadlines. Maintained data accuracy through audits and ensured consistency across digital platforms.