Available to hire
I’m Fernando Mostacero Serra, a creative and campaign specialist with 15+ years working across storytelling, visual communication, and digital content. I help shape ideas from early concept through to finished campaign assets—covering social, web, print, motion, and supporting communications—while keeping projects structured, collaborative, and clear to deliver.
Based in Auckland, I’ve led campaign work for a multicultural audience (including the Third Culture Film Festival 2027), and I also run an independent creative practice focused on digital products, websites, and interactive experiences. My approach blends hands-on production with creative direction and stakeholder collaboration, using repeatable workflows and strong documentation so teams can confidently use the work after handover.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Fluent
Māori
Beginner
Work Experience
Visual Creative & Campaign Lead at Third Culture Film Festival 2027
January 1, 2026 - PresentLead the creative direction and campaign development for TCFF 2027, from campaign concept and visual identity through print, social, motion, and supporting communications. Built a multi-format campaign system including posters, eight social reels, and adaptable assets for different audiences and channels. Create content for a multicultural audience in partnership with the local team, aligning visual storytelling and messaging with cultural context. Produced communication kits and guidance for press, filmmakers, sponsors, and volunteers to enable consistent delivery without paid media. Developed the motion-production workflow and asset system used to maintain brand consistency across dozens of campaign outputs.
Product & UX/UI Designer at Satlink (through Foxtale)
July 1, 2024 - PresentDesign digital interfaces and communication systems for a maritime technology platform used by operational teams internationally. Translate complex technical and operational information into clear visual structures and accessible digital experiences. Collaborate with developers and stakeholders through design review, documentation, handoff, and QA. Defined and documented a functional QA process including core documents, reusable templates, and onboarding materials.
Product & UX/UI Designer at Satlink (Maritime Technology)
July 1, 2024 - PresentDesigned operational dashboards and data visualisation interfaces for enterprise maritime platforms used by technical and business users globally. Built visual directions and design systems for technical products with clear product narratives.
Product & UX/UI Designer — Maritime Technology at Satlink
July 1, 2024 - PresentDesigned operational dashboards, data visualisation interfaces and product communication materials for enterprise maritime platforms. Translated complex technical systems into clear screen structures, scalable UI patterns, visual explanations and client-facing product narratives.
Founder & Creative Director at The Haunted Oak
November 1, 2021 - November 1, 2025Founded and directed a European folklore cultural space in Barcelona, finalist for Best Shop El Born 2023. Led the brand world, visual identity, editorial tone, events, workshops, podcasts, product curation and educational storytelling.
Independent Designer & Creative Technologist at Foxtale
January 1, 2020 - PresentWork directly with clients on digital products, websites, visual communication, and interactive experiences. Take projects from early concept and content structure through design, production, and final delivery. Create clear handover materials and documentation so clients and teams can continue using the work independently.
Creative Designer / Gamification & Learning Specialist at FoxTale
January 1, 2020 - PresentDesigned gamified digital products, visual systems and interactive learning experiences, including WAC, Vino10 and SCL Explorers. Created avatar systems, missions, progression mechanics, onboarding flows, product narratives and AI-assisted creative workflows for concept development, prototyping and visual communication.
Luego pulsa + Ad
Digital Designer & Gamification Specialist at Cognodata
September 1, 2016 - April 1, 2025Designed gamification systems, interactive product concepts and visual materials for engagement, learning and internal communication projects across multiple industries. Developed visual communication structures for campaign, training and organisational projects.
Digital Designer & Gamification Specialist (Freelance / Remote) at Cognodata
January 1, 2016 - January 1, 2025Delivered learning, engagement, and internal communication projects for clients across banking, retail, health, and industry. Developed interactive experiences, visual communication, and engagement systems from concept through final delivery. Worked directly with stakeholders to interpret briefs, review work, and deliver finished assets.
UX/UI & Gamification Consultant at Encore Solutions
May 1, 2010 - December 1, 2013Designed UX/UI, gamified experiences and interactive campaign concepts for marketing, education and engagement projects. Combined interface design, motivation mechanics and visual storytelling in client-facing digital proposals
Education
Master in Animation & Postproduction at CICE — Escuela Profesional de Nuevas Tecnologías
September 1, 2008 - June 1, 2009Training in animation, postproduction, multimedia production, visual communication and digital content development.
Marketing, Communication & Business Management at m&B Marketing and Business
September 1, 1990 - June 1, 1994Studies focused on marketing, communication, business management and applied commercial strategy.
Storytelling with Unreal Engine 5 at UT-HUB
January 1, 2024 - December 1, 2024Training in interactive storytelling, narrative design and real-time digital experience creation using Unreal Engine 5.
Azure AI Fundamentals AI-900 at Microsoft
January 1, 2024 - December 1, 2024Fundamentals of artificial intelligence, machine learning concepts and AI-assisted workflows.
Prompt Engineering for ChatGPT at Vanderbilt University
January 1, 2024 - December 1, 2024Generative AI applications for content creation, learning support and digital communication.
AI Advertisement & Animation at Curious Refuge
January 1, 2024 - December 1, 2025AI-assisted creative production, visual storytelling and multimedia content creation.
Master in Animation & Postproduction at CICE
January 1, 2008 - December 31, 2009Storytelling with Unreal Engine 5 at UT-HUB
January 1, 2024 - December 31, 2024Azure AI Fundamentals AI-900 at Microsoft
January 1, 2024 - December 31, 2024Prompt Engineering for ChatGPT at Vanderbilt University
January 1, 2024 - December 31, 2024AI Advertisement & Animation at Curious Refuge
January 1, 2024 - December 31, 2025Master in Animation & Postproduction at CICE
January 11, 2030 - September 30, 2026Qualifications
Marketing, Communication & Business Management
January 1, 1990 - December 31, 1994AI & Related Creative Courses
January 1, 2024 - December 31, 2024Azure AI Fundamentals AI-900
January 1, 2024 - December 31, 2024Storytelling with Unreal Engine 5
January 1, 2024 - December 31, 2024Prompt Engineering for ChatGPT
January 1, 2024 - December 31, 2024AI Advertisement & Animation
January 1, 2024 - December 31, 2025Storytelling & AI-driven Visual Development
January 11, 2030 - July 2, 2026Microsoft Azure AI Fundamentals (AI-900)
January 11, 2030 - September 30, 2026Unreal Engine Storytelling (UT-HUB)
January 11, 2030 - September 30, 2026AI Advertisement & Animation (Curious Refuge)
January 11, 2030 - September 30, 2026Articulate Storyline (LinkedIn Learning)
January 11, 2030 - September 30, 2026Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Other, Non-Profit Organization, Retail, Financial Services, Healthcare
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