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I am a Fractional CMO and strategic growth partner with more than 10 years of experience helping B2B and B2C organizations build stronger revenue engines. I combine brand strategy, go-to-market planning, performance marketing, conversion optimization, and RevOps to create practical systems that support sustainable growth across international markets. I enjoy working across marketing, sales, and operations to turn complex business challenges into clear strategies and measurable outcomes. My experience includes improving qualified lead volume, increasing conversion rates, reducing acquisition costs, implementing CRM and automation systems, and developing AI-powered marketing intelligence solutions for companies in Mexico, Europe, Germany, and the United States.…I am a Fractional CMO and strategic growth partner with more than 10 years of experience helping B2B and B2C organizations build stronger revenue engines. I combine brand strategy, go-to-market planning, performance marketing, conversion optimization, and RevOps to create practical systems that support sustainable growth across international markets. I enjoy working across marketing, sales, and operations to turn complex business challenges into clear strategies and measurable outcomes. My experience includes improving qualified lead volume, increasing conversion rates, reducing acquisition costs, implementing CRM and automation systems, and developing AI-powered marketing intelligence solutions for companies in Mexico, Europe, Germany, and the United States.

Fernando A. Ocampo Romay

Fractional CMO, Marketing Strategist, Growth Marketer, +2

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I am a Fractional CMO and strategic growth partner with more than 10 years of experience helping B2B and B2C organizations build stronger revenue engines. I combine brand strategy, go-to-market planning, performance marketing, conversion optimization, and RevOps to create practical systems that support sustainable growth across international markets. I enjoy working across marketing, sales, and operations to turn complex business challenges into clear strategies and measurable outcomes. My experience includes improving qualified lead volume, increasing conversion rates, reducing acquisition costs, implementing CRM and automation systems, and developing AI-powered marketing intelligence solutions for companies in Mexico, Europe, Germany, and the United States.…I am a Fractional CMO and strategic growth partner with more than 10 years of experience helping B2B and B2C organizations build stronger revenue engines. I combine brand strategy, go-to-market planning, performance marketing, conversion optimization, and RevOps to create practical systems that support sustainable growth across international markets. I enjoy working across marketing, sales, and operations to turn complex business challenges into clear strategies and measurable outcomes. My experience includes improving qualified lead volume, increasing conversion rates, reducing acquisition costs, implementing CRM and automation systems, and developing AI-powered marketing intelligence solutions for companies in Mexico, Europe, Germany, and the United States.

Available to hire

I am a Fractional CMO and strategic growth partner with more than 10 years of experience helping B2B and B2C organizations build stronger revenue engines. I combine brand strategy, go-to-market planning, performance marketing, conversion optimization, and RevOps to create practical systems that support sustainable growth across international markets.

I enjoy working across marketing, sales, and operations to turn complex business challenges into clear strategies and measurable outcomes. My experience includes improving qualified lead volume, increasing conversion rates, reducing acquisition costs, implementing CRM and automation systems, and developing AI-powered marketing intelligence solutions for companies in Mexico, Europe, Germany, and the United States.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Japanese

Beginner

Work Experience

Fractional CMO & GTM Strategy Lead at Spartane AI

August 1, 2025 - November 1, 2025

Defined funnel strategy, ICP segmentation, and acquisition frameworks for enterprise B2B clients. Developed marketing SOPs, internal processes, and scalable operational structures for the marketing department. Established KPI frameworks supporting revenue growth, enterprise adoption, and strategic partnerships.

Go-To-Market & Growth Strategy Consultant at Badsanieren24

January 1, 2025 - April 1, 2025

Defined segmentation models, localized positioning, and competitive differentiation for a German high-ticket bathroom remodeling company. Architected performance-driven acquisition systems that increased qualified lead volume by 35% while improving pipeline quality.

Digital Transformation Strategist at Limpo Químicos

April 1, 2024 - September 1, 2024

Led a full digital transformation, repositioning the company from a cleaning product supplier into an industrial solutions provider. Designed CRM, automation, pipeline, acquisition, conversion, positioning, messaging, and segmentation systems for B2B industrial clients. Aligned operations, sales, and marketing to enable scalable growth.

Digital Marketing & Revenue Operations Lead at TAGAC

February 1, 2024 - August 1, 2024

Designed sales funnel architecture, digital acquisition systems, and conversion optimization strategies for an industrial manufacturer serving the United States and Mexico. Built structured sales pipelines and sales enablement assets, coordinated marketing and sales teams, achieved conversion rates of up to 50%, and led high-intent landing page strategy.

Fractional Head of Marketing & Growth at Grupo Ana

January 1, 2023 - October 1, 2024

Built and led marketing strategy for a diversified industrial holding group with seven business units. Implemented HubSpot CRM architecture, marketing automation, revenue tracking, inbound marketing, and performance-driven acquisition. Directed a multidisciplinary team and achieved a 1.47 ROAS while reducing acquisition costs through data-driven optimization and budget allocation.

Fractional CMO & Digital Growth Strategist

January 1, 2023 - Present

Drive cross-border growth for B2B and B2C clients across Europe, Mexico, and the United States. Architect end-to-end revenue systems integrating RevOps automation, high-intent customer acquisition, performance-driven lead generation, positioning, conversion optimization, and lifecycle marketing.

Digital / Strategic Marketing Consultant

January 1, 2014 - January 1, 2023

Provided digital and strategic marketing consulting services, helping organizations develop positioning, acquisition strategies, marketing operations, conversion systems, and revenue-focused growth plans.