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I'm a performance-driven creative strategist with a background in finance—a rare blend that allows me to develop engaging content and optimize it for conversions and measurable results. Over the past five years, I’ve led the development of digital content strategies that don’t just look good, they convert. My expertise spans performance marketing, email marketing, brand strategy, content development, funnel building, copywriting, graphic design, video editing, and SEO. I understand how to align creative storytelling with data-backed decision-making to drive sales and growth across channels. By combining strategic insight with operational know-how, I help brands attract, engage, and retain their ideal audiences — all while maximizing ROI.…I'm a performance-driven creative strategist with a background in finance—a rare blend that allows me to develop engaging content and optimize it for conversions and measurable results. Over the past five years, I’ve led the development of digital content strategies that don’t just look good, they convert. My expertise spans performance marketing, email marketing, brand strategy, content development, funnel building, copywriting, graphic design, video editing, and SEO. I understand how to align creative storytelling with data-backed decision-making to drive sales and growth across channels. By combining strategic insight with operational know-how, I help brands attract, engage, and retain their ideal audiences — all while maximizing ROI.

Feyishola Ogunko

Growth Marketer, Marketing Strategist, Content Strategist, +3

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I'm a performance-driven creative strategist with a background in finance—a rare blend that allows me to develop engaging content and optimize it for conversions and measurable results. Over the past five years, I’ve led the development of digital content strategies that don’t just look good, they convert. My expertise spans performance marketing, email marketing, brand strategy, content development, funnel building, copywriting, graphic design, video editing, and SEO. I understand how to align creative storytelling with data-backed decision-making to drive sales and growth across channels. By combining strategic insight with operational know-how, I help brands attract, engage, and retain their ideal audiences — all while maximizing ROI.…I'm a performance-driven creative strategist with a background in finance—a rare blend that allows me to develop engaging content and optimize it for conversions and measurable results. Over the past five years, I’ve led the development of digital content strategies that don’t just look good, they convert. My expertise spans performance marketing, email marketing, brand strategy, content development, funnel building, copywriting, graphic design, video editing, and SEO. I understand how to align creative storytelling with data-backed decision-making to drive sales and growth across channels. By combining strategic insight with operational know-how, I help brands attract, engage, and retain their ideal audiences — all while maximizing ROI.

Available to hire

I’m a performance-driven creative strategist with a background in finance—a rare blend that allows me to develop engaging content and optimize it for conversions and measurable results. Over the past five years, I’ve led the development of digital content strategies that don’t just look good, they convert.

My expertise spans performance marketing, email marketing, brand strategy, content development, funnel building, copywriting, graphic design, video editing, and SEO. I understand how to align creative storytelling with data-backed decision-making to drive sales and growth across channels. By combining strategic insight with operational know-how, I help brands attract, engage, and retain their ideal audiences — all while maximizing ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth & Content Marketing Strategist at BLKXCLLNC

October 1, 2024 - Present

Meta Ads (Facebook & Instagram): Creating and optimizing Meta (Facebook & Instagram) ad campaigns to increase brand visibility and drive traffic to product pages, improving ROAS through targeted audience segmentation and testing. Copywriting: Craft compelling copy for email marketing, social media captions, and video scripts, effectively driving engagement and increasing conversions. Brand Strategy: Developed comprehensive strategies to build a strong, authentic connection with the brand's target audience, increasing brand loyalty and engagement. Graphic Design: Designed eye-catching visuals using Canva and Photoshop, producing content that resonated with the audience and drove social media engagement. Video Production & Editing: Directed and edited engaging video content featuring models in brand apparel, optimized for social media and designed to boost audience interaction and brand awareness.

Content Marketing Specialist at BLKXCLLNC

July 1, 2023 - October 6, 2025

Meta Ads (Facebook & Instagram): Created and optimized Meta (Facebook & Instagram) ad campaigns to increase brand visibility and drive traffic to product pages, improving ROAS through targeted audience segmentation and testing. Copywriting: Crafted compelling copy for email marketing, social media captions, and video scripts, effectively driving engagement and increasing conversions. Brand Strategy: Developed comprehensive strategies to build a strong, authentic connection with the brand's target audience, increasing brand loyalty and engagement. Community Management: Managed and grew the brand’s presence on Instagram, Facebook, TikTok, and Threads, actively engaging with followers and fostering a sense of community around the brand. Content Calendar Development: Created dynamic and engaging monthly content calendars, ensuring consistency across platforms while aligning with product launches and marketing initiatives. Graphic Design: Designed eye-catching visuals using Canva and Phot

Content Marketing Specialist at Reinvention Lab @ Teach for America

June 1, 2024 - October 6, 2025

Email Marketing & Campaign Strategy: Plan and execute email campaigns to inform and activate a mission-driven community, using segmentation, automation, and A/B testing to drive engagement and action. Content Creation & Visual Storytelling: Develop engaging content for email, social media, and video—including animation and motion graphics—to communicate complex ideas in accessible, compelling ways. Copywriting & Editorial Content: Write long-form articles, blogs, and campaign copy that connects with educators and changemakers; collaborate with designers to pair content with high-impact visuals. Community Management: Manage the organization’s online community across Instagram, Twitter, LinkedIn, and Threads—scheduling posts, engaging via comments and DMs, and coordinating paid social ads to boost reach and relevance. Brand Strategy & Community Engagement: Lead strategic brand campaigns that energize the community around new initiatives, using storytelling and digital content to

Marketing Specialist (Part-Time) at Grow Like Bamboo

July 1, 2023 - October 6, 2025

Performance Marketing (Facebook & Google Ads): Launched and optimized dynamic video ad campaigns that redirected to blog content, resulting in measurable engagement and lead generation. PPC Strategy: Achieved a 5:1 ROI on ad spend by closely monitoring ad performance and optimizing campaigns for conversions. Funnel & Landing Page Design: Designed multiple sales funnels and high-converting landing pages using ClickFunnels and WordPress to promote lead generation courses. Website Development: Built and maintained the official website (growlikebamboo.com), ensuring seamless UX and conversion-focused design. Content Creation & Copywriting (Video & Copy): Produced and edited branded video assets — adding captions, transitions, and sound to enhance viewer retention. Copywriting & CTAs: Wrote high-performing video scripts, ad copy, and captions designed to increase click-through rates and customer action. SEO Blogging: Created blog articles to educate, engage, and drive organic traffic to c

Marketing Assistant (Freelance) at Gelform Inc (Social Link Pages)

April 1, 2022 - October 6, 2025

Brand Strategy – Devise campaigns and strategies to engage customers and find the most appealing ways to market new products.

Growth & Content Marketing Strategist at BLKXCLLNC

October 1, 2024 - Present

Lead the development and optimization of Meta (Facebook & Instagram) ad campaigns to boost brand visibility and drive traffic to product pages, with a focus on audience segmentation and systematic testing to improve ROAS. Craft compelling copy for email marketing, social media captions, and video scripts to boost engagement and conversions. Develop and execute brand strategies to foster authentic connections with target audiences, enhancing loyalty and engagement. Design eye-catching visuals using Canva and Photoshop to support social content, and produce and edit video content featuring models in brand apparel to boost audience interaction and brand awareness.

Content Marketing Specialist at BLKXCLLNC

July 1, 2023 - October 6, 2025

Created and optimized Meta ad campaigns to increase brand visibility and drive traffic; wrote copy for email marketing, social captions, and video scripts; developed brand strategies to deepen audience connection; managed community presence across Instagram, Facebook, TikTok, and Threads; produced monthly content calendars; designed visuals with Canva and Photoshop; directed and edited video content; produced blog content; implemented SEO blogging and high-impact CTAs.

Content Marketing Specialist at Reinvention Lab @ Teach for America

June 1, 2024 - October 6, 2025

Led email marketing & campaigns to activate a mission-driven community using segmentation, automation, and A/B testing. Created content for email, social media, and video, including animation and motion graphics. Wrote long-form articles and campaign copy connecting with educators and changemakers; managed online community across Instagram, Twitter, LinkedIn, and Threads, coordinating paid social to boost reach; guided brand campaigns and community engagement to energize initiatives; tracked performance and optimized future content strategies across channels.

Marketing Specialist (Part-Time) at Grow Like Bamboo

July 1, 2023 - October 6, 2025

Launched and optimized dynamic video ad campaigns (Facebook & Google) that directed traffic to blog content, achieving measurable engagement and lead generation; achieved 5:1 ROI on ad spend through performance monitoring; designed and built sales funnels and high-converting landing pages using ClickFunnels and WordPress; developed and maintained the official website; produced branded video assets and copy with CTAs; conducted SEO blogging; managed community and content calendars; edited site videos.