Creative Design Lead and Creative Manager with 15+ years across brand design, creative direction, and team leadership. I manage end-to-end creative quality across multi-market environments, combining strong visual craft with disciplined creative operations. Led a global rebrand across 23 countries and built governance frameworks (including a DAM-based asset library) that reduced production and turnaround times while sustaining on-time delivery. I also build modern, AI-assisted design workflows to speed up ideation and production—without outsourcing my eye.…

Filipa Andersen

Creative Design Lead and Creative Manager with 15+ years across brand design, creative direction, and team leadership. I manage end-to-end creative quality across multi-market environments, combining strong visual craft with disciplined creative operations. Led a global rebrand across 23 countries and built governance frameworks (including a DAM-based asset library) that reduced production and turnaround times while sustaining on-time delivery. I also build modern, AI-assisted design workflows to speed up ideation and production—without outsourcing my eye.…

Available to hire

Creative Design Lead and Creative Manager with 15+ years across brand design, creative direction, and team leadership. I manage end-to-end creative quality across multi-market environments, combining strong visual craft with disciplined creative operations.

Led a global rebrand across 23 countries and built governance frameworks (including a DAM-based asset library) that reduced production and turnaround times while sustaining on-time delivery. I also build modern, AI-assisted design workflows to speed up ideation and production—without outsourcing my eye.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Intermediate

Work Experience

Independent Creative Consultant at Fi Andersen
July 1, 2025 - Present
Brand and creative direction projects for selected clients, paired with certified upskilling in AI-assisted design workflows to support faster ideation and production while maintaining brand quality.
Senior Designer/Creative Manager at Unit4
January 1, 2025 - January 1, 2025
Built and scaled the creative function, hiring and mentoring a high-performing interdisciplinary team, and reducing outsourced expenses by over 30%. Directed global rebranding initiatives, establishing corporate-standard design systems and brand guidelines. Introduced new workflows and streamlined processes, reducing creative turnaround times. Partnered with marketing, communications, and product teams to align creative output with strategic business goals. Elevated brand presence across digital, print, and events, increasing brand consistency and recognition.
Senior Designer/Art Director at HBR Group
December 31, 2019 - December 31, 2019
Designed and produced marketing campaigns, corporate branding, and editorial layouts. Collaborated with stakeholders to ensure creative alignment with business objectives. Improved collateral and engagement through visually compelling design.
Creative Manager (promoted from Creative Designer) at Unit4
March 1, 2019 - July 1, 2025
Managed a 4-person creative team and directed extended external production and outsourced vendors, owning creative quality across all brand touchpoints. Art directed a global rebranding across 23 countries, delivering guidelines, modular design systems, and localization-ready templates, reducing asset production time by 30%. Built and governed a DAM-based asset library across digital, print, editorial, and event touchpoints, reducing average turnaround time by 25% while sustaining a 98% on-time delivery rate. Owned brand governance for outsourced video production by briefing and reviewing vendors against brand standards. Acted as creative lead within marketing by translating strategic briefs into campaign and corporate visual solutions early in the process, shortening delivery cycles.
Senior Designer/Creative Manager at Unit4
March 1, 2019 - July 1, 2025
Designed and art directed a global rebranding initiative across 23 countries, developing comprehensive brand guidelines, corporate design systems, and modular templates for consistent execution at scale. Built and maintained scalable design assets across digital, print, editorial, and event touchpoints, reducing average turnaround time by 25% and maintaining a 98% on-time delivery rate. Art directed video production and illustration projects, ensuring all assets aligned with brand standards and campaign objectives. Collaborated with marketing, communications, and product teams to translate strategic requirements into visual solutions across product launches, campaigns, and corporate events.
Senior Creative Designer / Art Director at HBR (Communication agency, PT market)
January 1, 2017 - March 1, 2019
Led brand identity projects end-to-end for Portuguese mid-size corporations, healthcare, and public sector clients—from strategic brief and concept through print production. Delivered 20+ projects annually with 100% on-schedule delivery and a 90% repeat client rate. Operated as the sole creative resource, managing client relationships, creative direction, design execution, and print production autonomously across multiple simultaneous active clients.
Senior Designer/Art Director at HBR Group
January 1, 2017 - March 1, 2019
Managed brand identity projects end-to-end, from concept through production, across corporate branding, marketing campaigns, and editorial design. Handled all creative output independently, covering client liaison, creative direction, design execution, and print production.
Designer/Art Director at beCOMM Agency
December 31, 2016 - December 31, 2016
Led creative direction for brand identities, corporate assets, and editorial projects across multiple industries. Oversaw production from concept through execution, ensuring on-time, high-quality delivery.
Designer at agoracomunicação
December 31, 2008 - December 31, 2008
Led creative direction for brand identities, corporate assets, and editorial projects across multiple industries. Oversaw production from concept through execution, ensuring on-time, high-quality delivery.
Creative Designer at beCOMM (Publishing, communication agency, PT, AO, MZ, STP markets)
June 1, 2008 - June 1, 2016
Owned full account creative responsibility across an expanding portfolio in healthcare, banking, insurance, and public sector in Portugal and Portuguese-speaking African markets. Designed branding packages, editorial layouts, and marketing collateral, owning the full production cycle from brief and concept through vendor coordination and final delivery. Sustained 98% on-time delivery over 8 years while serving as primary creative contact across multiple simultaneous accounts in four markets.
Designer/Art Director at beCOMM Agency
June 1, 2008 - June 1, 2016
Delivered comprehensive branding packages, editorial layouts for publications, and marketing collateral across multiple industries and clients. Managed the full production cycle autonomously, from brief and concept to final delivery and vendor coordination.

Education

BA in Communication Design at College of Fine Arts, University of Lisbon
January 11, 2030 - November 16, 2025
Short course in Interior Design at ESAD Lisbon
January 11, 2030 - November 16, 2025
Bachelor of Arts, Communication Design at College of Fine Arts, University of Lisbon
January 11, 2030 - June 17, 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers at Lisbon Digital School
January 11, 2030 - June 17, 2026
Bachelor of Arts, Communication Design at College of Fine Arts, University of Lisbon
January 11, 2030 - July 24, 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers at Lisbon Digital School
January 11, 2030 - July 24, 2026
Professional Certificate, Design & Generative Artificial Intelligence at Lisbon Digital School
January 11, 2030 - July 24, 2026

Qualifications

Bachelor of Arts, Communication Design
January 11, 2030 - June 17, 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers
January 11, 2030 - June 17, 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers
January 11, 2030 - July 24, 2026
Professional Certificate, Design & Generative Artificial Intelligence
January 11, 2030 - July 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Non-Profit Organization, Financial Services, Government, Real Estate & Construction, Education, Software & Internet, Retail

Skills

Experience Level