Filipa Andersen

Available to hire

Creative Design Lead and Creative Manager with 15+ years across brand design, creative direction, and team leadership.

About

Creative Design Lead and Creative Manager with 15+ years across brand design, creative direction, and team leadership. I manage end-to-end creative quality across multi-market environments, combining strong visual craft with disciplined creative operations.

Led a global rebrand across 23 countries and built governance frameworks (including a DAM-based asset library) that reduced production and turnaround times while sustaining on-time delivery. I also build modern, AI-assisted design workflows to speed up ideation and production—without outsourcing my eye.

  • 17 years' experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Healthcare
  • Non-Profit Organization
  • Financial Services
  • Government
  • Real Estate & Construction
  • Education
  • Software & Internet
  • Retail

Work experience· 11 roles

Independent Creative Consultant · Fi AndersenJul 2025 – Present · 1 yr 5 mos

Brand and creative direction projects for selected clients, paired with certified upskilling in AI-assisted design workflows to support faster ideation and production while maintaining brand quality.

Senior Designer/Creative Manager · Unit4Jan 2025 – Jan 2025 · 1 mo

Built and scaled the creative function, hiring and mentoring a high-performing interdisciplinary team, and reducing outsourced expenses by over 30%. Directed global rebranding initiatives, establishing corporate-standard design systems and brand guidelines. Introduced new workflows and streamlined processes, reducing creative turnaround times. Partnered with marketing, communications, and product teams to align creative output with strategic business goals. Elevated brand presence across digital, print, and events, increasing brand consistency and recognition.

Senior Designer/Art Director · HBR GroupDec 2019 – Dec 2019 · 1 mo

Designed and produced marketing campaigns, corporate branding, and editorial layouts. Collaborated with stakeholders to ensure creative alignment with business objectives. Improved collateral and engagement through visually compelling design.

Creative Manager (promoted from Creative Designer) · Unit4Mar 2019 – Jul 2025 · 6 yrs 5 mos
Senior Designer/Creative Manager · Unit4Mar 2019 – Jul 2025 · 6 yrs 5 mos
Senior Creative Designer / Art Director · HBR (Communication agency, PT market)Jan 2017 – Mar 2019 · 2 yrs 3 mos
Senior Designer/Art Director · HBR GroupJan 2017 – Mar 2019 · 2 yrs 3 mos
Designer/Art Director · beCOMM AgencyDec 2016 – Dec 2016 · 1 mo

Education· 7

BA in Communication Design · College of Fine Arts, University of Lisbon2030 – 2025
Short course in Interior Design · ESAD Lisbon2030 – 2025
Bachelor of Arts, Communication Design · College of Fine Arts, University of Lisbon2030 – 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers · Lisbon Digital School2030 – 2026

Certifications and awards

Bachelor of Arts, Communication Design2030 – 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers2030 – 2026
Professional Certificate, Digital Marketing and Artificial Intelligence for Brand Managers2030 – 2026
Professional Certificate, Design & Generative Artificial Intelligence2030 – 2026

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