Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a design professional with a passion for turning complex workflows into intuitive, accessible experiences. I build scalable design systems and lead end-to-end product design efforts that align with business goals and serve millions of users. I collaborate with engineers, data teams, QA, and marketing to drive measurable impact, and I enjoy visualizing data, improving usability, and delivering products for international markets.…I am a design professional with a passion for turning complex workflows into intuitive, accessible experiences. I build scalable design systems and lead end-to-end product design efforts that align with business goals and serve millions of users. I collaborate with engineers, data teams, QA, and marketing to drive measurable impact, and I enjoy visualizing data, improving usability, and delivering products for international markets.

Fifi Wu

UX Designer, UI Designer, Product Designer, +2





I am a design professional with a passion for turning complex workflows into intuitive, accessible experiences. I build scalable design systems and lead end-to-end product design efforts that align with business goals and serve millions of users. I collaborate with engineers, data teams, QA, and marketing to drive measurable impact, and I enjoy visualizing data, improving usability, and delivering products for international markets.…I am a design professional with a passion for turning complex workflows into intuitive, accessible experiences. I build scalable design systems and lead end-to-end product design efforts that align with business goals and serve millions of users. I collaborate with engineers, data teams, QA, and marketing to drive measurable impact, and I enjoy visualizing data, improving usability, and delivering products for international markets.

Available to hire

I am a design professional with a passion for turning complex workflows into intuitive, accessible experiences. I build scalable design systems and lead end-to-end product design efforts that align with business goals and serve millions of users.

I collaborate with engineers, data teams, QA, and marketing to drive measurable impact, and I enjoy visualizing data, improving usability, and delivering products for international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Experience Designer at Age of Learning

February 29, 2024 - February 29, 2024

Led the redesign of the Educator Center to provide administrators with actionable insights into student learning data. Synthesized data from sales and marketing via the data team to inform new features and simplify complex visualizations. Supported the company’s reach of 50 million children globally with over 11 billion learning activities completed. Collaborated daily with engineering, QA, and data teams to iterate from prototype to production, verify web pages, and incorporate QA feedback—helping increase first-pass implementation accuracy by 25%. Built and scaled a Figma-based design system, reducing design-to-dev handoff time by 30% and ensuring cross-product consistency.

Senior UI/UX Designer at Life Fitness

May 31, 2023 - May 31, 2023

Led UI/UX design initiatives for fitness products across multiple platforms. Collaborated with product, engineering, QA, and data teams to deliver user-centered solutions and maintain cross-product consistency. Contributed to design system development, improved usability and journey flows, and delivered prototypes validated through stakeholder input.

Mid-Senior Graphic UI/UX Designer at Saritasa

June 30, 2021 - June 30, 2021

Delivered UX/UI solutions across banking, fintech, entertainment, and education sectors. Engaged in user research, personas, journey maps, and high-fidelity prototyping to meet client needs and drive adoption. Collaborated with cross-functional teams to implement scalable interfaces and visual systems.

Freelance Designer & Founder at Personal Studio

May 1, 2024 - Present

Remote full-stack designer proficient in product planning, design system development, UI design, and testing; specialized in international project delivery, overseeing the lifecycle of AI-model-based apps and mini-programs for China and North American markets, driving a 35% increase in user retention and achieving over 500,000 downloads.

Lead Experience Designer at Age of Learning

June 1, 2023 - February 29, 2024

Redesigned the Educator Center (EC) to provide administrators with actionable insights into student learning data, boosting adoption rate nationwide across districts. Synthesized data from sales & marketing with the data team to design new features and simplify complex visualizations. Built and scaled a Figma-based design system, reducing design-to-dev handoff time and improving cross-product consistency.

Senior UI/UX Designer at Life Fitness

June 1, 2021 - May 31, 2023

Led UI/UX enhancements for the Everest cardio line, contributing to a product ecosystem that logs over 331 million workouts annually and supports 60 million exercisers globally; designed for 21 languages and helped raise customer satisfaction in support channels from 85% to over 90%. Built design systems and style guides that improved cross-product consistency and reduced rework by 20%. Conducted A/B testing and usability studies to improve task success rates and overall user satisfaction.

UI/UX Designer at Multimedia Solutions

May 1, 2020 - December 31, 2020

Coordinated with the design agency to redesign a major bank website; provided strategic direction for user experience, maintained visual design consistency, and created cross-application style guides for multiple solutions.

Game Designer at NDSS Google Workshop

September 1, 2018 - May 31, 2019

Collaborated with Google’s team to design an inclusive educational tool for children with disabilities, enabling Morse code learning; prototyped interactive solutions using Unity, HTML, CSS, Arduino, and Photoshop; translated user research and accessibility requirements into actionable design choices.

Mid-Senior Graphic UI/UX Designer at Saritasa

September 1, 2018 - May 31, 2019

Delivered UX/UI solutions across banking, fintech, and entertainment; developed a company-wide design system and standardized data visualizations; improved device consistency and reduced handoff time.