- Digital Marketer
Fifty Farialdi
- Jakarta, Indonesia
- 1 project
Digital Account Manager with 5+ years of experience leading 30+ website and digital transformation projects across B2B and B2C industries.
About
Digital Account Manager with 5+ years of experience leading 30+ website and digital transformation projects across B2B and B2C industries. Delivered 10–20% YoY traffic growth and 10–15% sales improvement through integrated, data-driven digital strategies.
Strengths include client relationship management, cross-functional project leadership, and translating business objectives into measurable outcomes—covering SEO, CRM, conversion rate optimization, performance marketing, and eCommerce growth.
- Joined July 2026
Skills· 12
Languages
- EnglishIntermediate
- IndonesianFluent
Industry experience
- Education
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
- Computers & Electronics
- Consumer Goods
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Projects · 1
Work experience· 7 roles
Built and developed #BabaBela jarBaring, a personal branding initiative used as a live experimentation platform. Produced storytelling and content performance analysis, resulting in 600K+ organic views in 1 month, with ongoing audience building through Instagram Stories and TikTok content.
Led eCommerce growth strategy across Tokopedia, Shopee, TikTok Shop, and the company website. Drove measurable results including 10% YoY sales growth, 20% reduction in advertising spend, and improved ROAS from 27 to 33. Implemented marketplace optimization (product SEO, PDP enhancement, visual merchandising, review management) increasing conversion rate by 2% and strengthening customer engagement by 20%. Owned eCommerce profitability and CRM initiatives, reduced operational costs by 12%, improved net profit by 5%, and increased retention/repurchase via WhatsApp campaigns. Coordinated cross-functional execution with agencies, platform partners, sales, and creative teams (e.g., Samsung Galaxy S26 Hadriser campaign producing 770+ qualified leads within 14 days) and contributed to NPS improvement from 9.0 to 9.4.
Provided teaching assistance and facilitation support for learning programs and workshops.
Education
Certifications and awards
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