As a digital marketer and independent artist who has successfully navigated the music ecosystem to reach over 100,000 streams on Spotify, I understand that music growth is not an accident—it is the result of strategic algorithmic triggers and high-impact social engagement. I am excited to apply for the Digital Marketing role focused on Spotify and TikTok, bringing a blend of data-driven performance marketing and creative content expertise. My approach to music promotion is centered on the synergy between TikTok’s viral potential and Spotify’s algorithmic engines. In my current work as a Digital Strategy Manager for independent artists, I have developed a repeatable workflow that addresses the key requirements of this role: Spotify Algorithmic Mastery: I go beyond traditional playlist pitching to focus on the "Save-to-Stream" and "Listener-to-Follower" ratios that trigger Spotify’s Discover Weekly and Release Radar. By driving targeted external traffic, I ensure that tracks gain the momentum needed to be picked up by the platform's editorial and algorithmic systems. TikTok Content & UGC Strategy: I specialize in creating short-form video content that feels native to the platform. Utilizing AI tools such as Sora and Runway, I rapidly iterate creative assets for TikTok Spark Ads and organic campaigns that encourage user-generated content (UGC), turning a single track into a trending sound. Data-Driven Optimization: With a Master’s in Business Administration and a background in International Business, I treat every campaign as a data set. I am proficient in using Spotify for Artists and TikTok Ads Manager to monitor real-time performance , allowing me to pivot strategies and reallocate budgets toward high-performing creative assets instantly. Independent & Remote Execution: Having co-founded DrillsNSkills and managed artist releases independently, I am highly organized and accustomed to the remote, freelance-first environment that Twine champions. I thrive when given the autonomy to drive results and provide clear, actionable reporting to stakeholders. I am passionate about helping tracks find their audience in an increasingly crowded digital landscape. I would love to bring my dual perspective as a marketeer and an artist to your team to help drive measurable growth for your roster on Spotify and TikTok. Thank you for your time and consideration. I look forward to the possibility of discussing how my strategies can contribute to your upcoming campaigns. Sincerely, Filip Cudic

Filip Cudic

As a digital marketer and independent artist who has successfully navigated the music ecosystem to reach over 100,000 streams on Spotify, I understand that music growth is not an accident—it is the result of strategic algorithmic triggers and high-impact social engagement. I am excited to apply for the Digital Marketing role focused on Spotify and TikTok, bringing a blend of data-driven performance marketing and creative content expertise. My approach to music promotion is centered on the synergy between TikTok’s viral potential and Spotify’s algorithmic engines. In my current work as a Digital Strategy Manager for independent artists, I have developed a repeatable workflow that addresses the key requirements of this role: Spotify Algorithmic Mastery: I go beyond traditional playlist pitching to focus on the "Save-to-Stream" and "Listener-to-Follower" ratios that trigger Spotify’s Discover Weekly and Release Radar. By driving targeted external traffic, I ensure that tracks gain the momentum needed to be picked up by the platform's editorial and algorithmic systems. TikTok Content & UGC Strategy: I specialize in creating short-form video content that feels native to the platform. Utilizing AI tools such as Sora and Runway, I rapidly iterate creative assets for TikTok Spark Ads and organic campaigns that encourage user-generated content (UGC), turning a single track into a trending sound. Data-Driven Optimization: With a Master’s in Business Administration and a background in International Business, I treat every campaign as a data set. I am proficient in using Spotify for Artists and TikTok Ads Manager to monitor real-time performance , allowing me to pivot strategies and reallocate budgets toward high-performing creative assets instantly. Independent & Remote Execution: Having co-founded DrillsNSkills and managed artist releases independently, I am highly organized and accustomed to the remote, freelance-first environment that Twine champions. I thrive when given the autonomy to drive results and provide clear, actionable reporting to stakeholders. I am passionate about helping tracks find their audience in an increasingly crowded digital landscape. I would love to bring my dual perspective as a marketeer and an artist to your team to help drive measurable growth for your roster on Spotify and TikTok. Thank you for your time and consideration. I look forward to the possibility of discussing how my strategies can contribute to your upcoming campaigns. Sincerely, Filip Cudic

Available to hire

As a digital marketer and independent artist who has successfully navigated the music ecosystem to reach over 100,000 streams on Spotify, I understand that music growth is not an accident—it is the result of strategic algorithmic triggers and high-impact social engagement. I am excited to apply for the Digital Marketing role focused on Spotify and TikTok, bringing a blend of data-driven performance marketing and creative content expertise.

My approach to music promotion is centered on the synergy between TikTok’s viral potential and Spotify’s algorithmic engines. In my current work as a Digital Strategy Manager for independent artists, I have developed a repeatable workflow that addresses the key requirements of this role:

Spotify Algorithmic Mastery: I go beyond traditional playlist pitching to focus on the “Save-to-Stream” and “Listener-to-Follower” ratios that trigger Spotify’s Discover Weekly and Release Radar. By driving targeted external traffic, I ensure that tracks gain the momentum needed to be picked up by the platform’s editorial and algorithmic systems.

TikTok Content & UGC Strategy: I specialize in creating short-form video content that feels native to the platform. Utilizing AI tools such as Sora and Runway, I rapidly iterate creative assets for TikTok Spark Ads and organic campaigns that encourage user-generated content (UGC), turning a single track into a trending sound.

Data-Driven Optimization: With a Master’s in Business Administration and a background in International Business, I treat every campaign as a data set. I am proficient in using Spotify for Artists and TikTok Ads Manager to monitor real-time performance , allowing me to pivot strategies and reallocate budgets toward high-performing creative assets instantly.

Independent & Remote Execution: Having co-founded DrillsNSkills and managed artist releases independently, I am highly organized and accustomed to the remote, freelance-first environment that Twine champions. I thrive when given the autonomy to drive results and provide clear, actionable reporting to stakeholders.

I am passionate about helping tracks find their audience in an increasingly crowded digital landscape. I would love to bring my dual perspective as a marketeer and an artist to your team to help drive measurable growth for your roster on Spotify and TikTok.

Thank you for your time and consideration. I look forward to the possibility of discussing how my strategies can contribute to your upcoming campaigns.

Sincerely,

Filip Cudic

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Language

English
Fluent
Croatian
Fluent
Dutch
Advanced
Italian
Beginner

Work Experience

Independent Music Artist & Digital Strategy Manager at Sonitus Expressions
January 1, 2022 - Present
Spotify Algorithmic Optimization: Successfully navigated the Spotify ecosystem to reach over 100k streams for independent releases by focusing on "Save-to-Stream" ratios and driving external traffic to trigger algorithmic playlists. TikTok Campaign Execution: Designed and implemented short-form video strategies that increased user-generated content (UGC) and track usage. Utilized AI tools (Sora, Midjourney) to create high-engagement visual assets. Multi-Market Promotion: Localized digital campaigns for artists across the Benelux, Italian, and Croatian markets, coordinating with radio editors and playlist curators. Performance Reporting: Monitored daily analytics to adjust bidding strategies and creative rotations, ensuring maximum ROI for independent marketing budgets.
Sales & Operations Specialist at Levi Strauss & Co.
January 26, 2026 - Present
Operational Precision: Managed complex stock systems and inventory records with high precision, maintaining 100% accuracy in administrative and stocking procedures. Brand Ambassadorship: Acted as a brand representative for a global tier-1 label, ensuring visual merchandising met premium international standards.
Co Founder at DrillsNSkills
January 26, 2026 - Present
Brand Representative at Hollister
October 1, 2023 - October 1, 2024
Brand Stewardship: Acted as a primary brand ambassador, ensuring all visual merchandising and consumer touchpoints met premium international standards. Consumer Engagement: Leveraged strong interpersonal skills to drive sales and enhance the customer journey in a high-volume, fast-paced retail environment. Cross-Functional Collaboration: Partnered with diverse teams to execute in-store marketing activations and maintain brand consistency across all departments.
Sales & Operations Specialist at Levi Strauss & Co.
January 1, 2019 - January 1, 2024
Managed data-driven marketing and creative production workflows, optimizing ROI for marketing campaigns across Spotify Growth, TikTok, and other platforms. Led process automation, performance reporting, and cross-functional collaboration to maximize reach and efficiency.
Independent Music Artist & Digital Strategy Manager at Self-employed
January 1, 2025 - January 1, 2026
Developed and executed digital marketing strategies for music projects, orchestrating multi-market campaigns, content creation, and AI-assisted production to grow streams and audience engagement.
Co-Founder at Drills N Skills
January 1, 2019 - January 1, 2024
Co-founded Drills N Skills; led marketing operations and creative production, drove product development, and built scalable digital campaigns across channels, coordinating with partners and teams to grow brand presence.

Education

International Baccalaureate at International School Groningen
September 1, 2018 - August 31, 2020
International Business (Bachelor Program) at University of Groningen
September 1, 2020 - June 30, 2023
Minor Entrepreneurship (Bachelor Program) at University of Amsterdam
September 1, 2022 - January 1, 2023
Business Administration (Master Program) at University Of Amsterdam
September 1, 2024 - July 31, 2025
International Baccalaureate at International School Groningen
January 1, 2018 - January 1, 2020
Bachelor of International Business at University of Groningen
January 1, 2020 - January 1, 2023
Minor in Entrepreneurship at University of Amsterdam
January 1, 2022 - January 1, 2023
Bachelor in Business Administration at University of Amsterdam
January 1, 2024 - January 1, 2025
IB Diploma at International School Groningen
January 1, 2018 - January 1, 2020
Bachelor in International Business at University of Groningen
January 1, 2020 - January 1, 2023
Minor in Entrepreneurship at University of Amsterdam
January 1, 2022 - January 1, 2023
Bachelor at University of Groningen - International Business (Bachelor Program)
January 1, 2020 - January 1, 2023
Minor at University of Amsterdam - Entrepreneurship (Minor)
January 1, 2022 - January 1, 2023
Bachelor at University of Amsterdam - Business Administration
January 1, 2024 - January 26, 2026
IB Diploma at International School Groningen
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other