As a digital marketer and independent artist who has successfully navigated the music ecosystem to reach over 100,000 streams on Spotify, I understand that music growth is not an accident—it is the result of strategic algorithmic triggers and high-impact social engagement. I am excited to apply for the Digital Marketing role focused on Spotify and TikTok, bringing a blend of data-driven performance marketing and creative content expertise.
My approach to music promotion is centered on the synergy between TikTok’s viral potential and Spotify’s algorithmic engines. In my current work as a Digital Strategy Manager for independent artists, I have developed a repeatable workflow that addresses the key requirements of this role:
Spotify Algorithmic Mastery: I go beyond traditional playlist pitching to focus on the “Save-to-Stream” and “Listener-to-Follower” ratios that trigger Spotify’s Discover Weekly and Release Radar. By driving targeted external traffic, I ensure that tracks gain the momentum needed to be picked up by the platform’s editorial and algorithmic systems.
TikTok Content & UGC Strategy: I specialize in creating short-form video content that feels native to the platform. Utilizing AI tools such as Sora and Runway, I rapidly iterate creative assets for TikTok Spark Ads and organic campaigns that encourage user-generated content (UGC), turning a single track into a trending sound.
Data-Driven Optimization: With a Master’s in Business Administration and a background in International Business, I treat every campaign as a data set. I am proficient in using Spotify for Artists and TikTok Ads Manager to monitor real-time performance , allowing me to pivot strategies and reallocate budgets toward high-performing creative assets instantly.
Independent & Remote Execution: Having co-founded DrillsNSkills and managed artist releases independently, I am highly organized and accustomed to the remote, freelance-first environment that Twine champions. I thrive when given the autonomy to drive results and provide clear, actionable reporting to stakeholders.
I am passionate about helping tracks find their audience in an increasingly crowded digital landscape. I would love to bring my dual perspective as a marketeer and an artist to your team to help drive measurable growth for your roster on Spotify and TikTok.
Thank you for your time and consideration. I look forward to the possibility of discussing how my strategies can contribute to your upcoming campaigns.
Sincerely,
Filip Cudic
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