Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative strategist based in Calgary with hands-on experience across research, ideation, and copywriting for DTC e-commerce brands. I build and own concepts end to end—from audience insights to conversion-focused creative assets—while also grounding strategy in SEO and Generative Engine Optimization (GEO). I combine creative production (Figma and Adobe Creative Suite) with growth and search fundamentals, including implementing GEO approaches to improve visibility inside AI search and answer engines. Comfortable moving fast, iterating through structured critique, and delivering ready-to-launch web and ad creative.…Creative strategist based in Calgary with hands-on experience across research, ideation, and copywriting for DTC e-commerce brands. I build and own concepts end to end—from audience insights to conversion-focused creative assets—while also grounding strategy in SEO and Generative Engine Optimization (GEO). I combine creative production (Figma and Adobe Creative Suite) with growth and search fundamentals, including implementing GEO approaches to improve visibility inside AI search and answer engines. Comfortable moving fast, iterating through structured critique, and delivering ready-to-launch web and ad creative.

Filip Grus

Creative Strategist, SEO Expert, AI Strategy Consultant, +2





Creative strategist based in Calgary with hands-on experience across research, ideation, and copywriting for DTC e-commerce brands. I build and own concepts end to end—from audience insights to conversion-focused creative assets—while also grounding strategy in SEO and Generative Engine Optimization (GEO). I combine creative production (Figma and Adobe Creative Suite) with growth and search fundamentals, including implementing GEO approaches to improve visibility inside AI search and answer engines. Comfortable moving fast, iterating through structured critique, and delivering ready-to-launch web and ad creative.…Creative strategist based in Calgary with hands-on experience across research, ideation, and copywriting for DTC e-commerce brands. I build and own concepts end to end—from audience insights to conversion-focused creative assets—while also grounding strategy in SEO and Generative Engine Optimization (GEO). I combine creative production (Figma and Adobe Creative Suite) with growth and search fundamentals, including implementing GEO approaches to improve visibility inside AI search and answer engines. Comfortable moving fast, iterating through structured critique, and delivering ready-to-launch web and ad creative.

Available to hire

Creative strategist based in Calgary with hands-on experience across research, ideation, and copywriting for DTC e-commerce brands. I build and own concepts end to end—from audience insights to conversion-focused creative assets—while also grounding strategy in SEO and Generative Engine Optimization (GEO).

I combine creative production (Figma and Adobe Creative Suite) with growth and search fundamentals, including implementing GEO approaches to improve visibility inside AI search and answer engines. Comfortable moving fast, iterating through structured critique, and delivering ready-to-launch web and ad creative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Brand Representative & Marketer at Netflix Pop-Up Shop, Calgary

July 1, 2026 - July 31, 2026

Represented the brand on the floor during the first test run of a Netflix pop-up shop in Calgary, handling guest engagement and on-site brand messaging. Supported a fast-paced retail activation by keeping the guest experience on-brand and consistent with the wider team.

Web Developer at Define Home Solutions CA

March 1, 2026 - Present

Delivered a full brand and web project end to end—strategy, design, copywriting, and technical SEO/GEO AI implementation. Worked as a lean, self-directed team of one, owning the concept through final delivery.

Founder & GEO Specialist at webrental.ca

January 1, 2026 - Present

Founded and runs an independent SEO/GEO practice, owning research, ideation, and content strategy end to end for client brands. Designed and built full client websites covering brand positioning, copy, and visual design. Applied Generative Engine Optimization (GEO) to improve brand visibility inside AI search and answer engines, ahead of most competitors adopting it.

User Experience Designer

September 1, 2025 - July 31, 2026

Designed UX/UI and ad creative concepts for brand and product campaigns. Included full Instagram ad concepts for a DTC hair-health supplement brand—research, headline copy, and visual composition—iterating through structured critique to improve conversion and readability.