I’m a digital marketing specialist based in Porto, Portugal, with a focus on B2B SaaS demand generation, marketing automation, and lifecycle campaigns. I work closely with sales teams to align campaigns with pipeline goals and drive measurable results through data-driven strategies and ABM targeting high-value accounts.
I have hands-on experience with Adobe Marketo, lead nurturing, reporting, A/B testing, and cross-functional collaboration across product, marketing, and sales. I thrive on turning insights into high-impact programs, from email campaigns and landing pages to webinars and multi-channel nurture streams, consistently moving opportunities through the funnel.
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