I'm a digital marketing specialist based in Porto, Portugal, with a focus on B2B SaaS demand generation, marketing automation, and lifecycle campaigns. I work closely with sales teams to align campaigns with pipeline goals and drive measurable results through data-driven strategies and ABM targeting high-value accounts. I have hands-on experience with Adobe Marketo, lead nurturing, reporting, A/B testing, and cross-functional collaboration across product, marketing, and sales. I thrive on turning insights into high-impact programs, from email campaigns and landing pages to webinars and multi-channel nurture streams, consistently moving opportunities through the funnel.

Filipa Arcos

I'm a digital marketing specialist based in Porto, Portugal, with a focus on B2B SaaS demand generation, marketing automation, and lifecycle campaigns. I work closely with sales teams to align campaigns with pipeline goals and drive measurable results through data-driven strategies and ABM targeting high-value accounts. I have hands-on experience with Adobe Marketo, lead nurturing, reporting, A/B testing, and cross-functional collaboration across product, marketing, and sales. I thrive on turning insights into high-impact programs, from email campaigns and landing pages to webinars and multi-channel nurture streams, consistently moving opportunities through the funnel.

Available to hire

I’m a digital marketing specialist based in Porto, Portugal, with a focus on B2B SaaS demand generation, marketing automation, and lifecycle campaigns. I work closely with sales teams to align campaigns with pipeline goals and drive measurable results through data-driven strategies and ABM targeting high-value accounts.
I have hands-on experience with Adobe Marketo, lead nurturing, reporting, A/B testing, and cross-functional collaboration across product, marketing, and sales. I thrive on turning insights into high-impact programs, from email campaigns and landing pages to webinars and multi-channel nurture streams, consistently moving opportunities through the funnel.

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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Specialist (B2B SaaS) at Unit4
January 1, 2024 - Present
Digital Marketing Specialist with a focus on demand generation, marketing automation, lifecycle campaigns, AB testing, and cross-functional sales alignment to support pipeline growth in B2B SaaS.
Account Manager at HelloStaff
January 1, 2021 - January 1, 2022
Coordinated events end-to-end, managed client communications to ensure alignment and delivery quality; identified new client and revenue opportunities; oversaw social media accounts and content updates.
Events Management & Sales Support at HelloStaff
January 1, 2014 - January 1, 2021
Managed on-site event teams to ensure operational efficiency and achievement of event objectives; delivered high-quality customer experiences across multiple events; provided sales support for PMI IQOS campaigns; coordinated event logistics.

Education

Postgraduate Degree in Business Management at Instituto Universitário da Maia
January 1, 2015 - January 1, 2016
Bachelor’s Degree in Tourism Management at Instituto Universitário da Maia
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other