Filipa Gomes Arcos
I'm Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns.
About
I’m Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns. With a proven track record in building data-driven marketing programs, lead nurturing, ABM, and multi-channel engagement, I help unlock revenue growth for enterprise software teams. I’m proficient in Adobe Marketo, Google Ads, HubSpot, CRM data quality, and pipeline acceleration, delivering measurable results.
I thrive in cross-functional collaboration across marketing, sales, and customer success, and I enjoy optimizing funnels, running A/B tests, and turning insights into action. My approach combines strategic thinking with hands-on execution to drive pipeline and revenue.
- 12 years' experience
- Joined February 2026
Languages
- EnglishAdvanced
- Spanish; CastilianIntermediate
- PortugueseFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
More experts in Porto, Portugal
Work experience· 5 roles
Led demand generation for B2B SaaS, lifecycle campaigns, ABM, and marketing automation; built data-driven programs aligned to revenue priorities; accelerated funnel progression; improved email campaigns, landing pages, and forms; executed A/B tests and webinars; implemented Account-Based Marketing and campaign reporting; maintained CRM data quality; leveraged HubSpot Sales Hub; collaborated cross-functionally to drive revenue.
Digital Marketing Specialist with a focus on demand generation, marketing automation, lifecycle campaigns, AB testing, and cross-functional sales alignment to support pipeline growth in B2B SaaS.
Delivered high-quality contact and account intelligence to support sales prospecting, pipeline creation, and revenue growth. Generated opportunities contributing over €600K in total revenue. Identified and validated key decision-makers and influencers within complex B2B buying groups; built detailed account maps and insights to support ABM initiatives and sales engagement strategies. Maintained CRM and data quality through validation and enrichment; partnered with Sales and Business Development to align intelligence with pipeline objectives.
Education
Hire Filipa Gomes Arcos today
Post a job and invite Filipa, or contact them directly. No hidden commission.