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I'm Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns. With a proven track record in building data-driven marketing programs, lead nurturing, ABM, and multi-channel engagement, I help unlock revenue growth for enterprise software teams. I'm proficient in Adobe Marketo, Google Ads, HubSpot, CRM data quality, and pipeline acceleration, delivering measurable results. I thrive in cross-functional collaboration across marketing, sales, and customer success, and I enjoy optimizing funnels, running A/B tests, and turning insights into action. My approach combines strategic thinking with hands-on execution to drive pipeline and revenue.…I'm Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns. With a proven track record in building data-driven marketing programs, lead nurturing, ABM, and multi-channel engagement, I help unlock revenue growth for enterprise software teams. I'm proficient in Adobe Marketo, Google Ads, HubSpot, CRM data quality, and pipeline acceleration, delivering measurable results. I thrive in cross-functional collaboration across marketing, sales, and customer success, and I enjoy optimizing funnels, running A/B tests, and turning insights into action. My approach combines strategic thinking with hands-on execution to drive pipeline and revenue.

Filipa Gomes Arcos

Growth Marketer, Marketing Strategist, Marketing Analyst, +3

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I'm Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns. With a proven track record in building data-driven marketing programs, lead nurturing, ABM, and multi-channel engagement, I help unlock revenue growth for enterprise software teams. I'm proficient in Adobe Marketo, Google Ads, HubSpot, CRM data quality, and pipeline acceleration, delivering measurable results. I thrive in cross-functional collaboration across marketing, sales, and customer success, and I enjoy optimizing funnels, running A/B tests, and turning insights into action. My approach combines strategic thinking with hands-on execution to drive pipeline and revenue.…I'm Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns. With a proven track record in building data-driven marketing programs, lead nurturing, ABM, and multi-channel engagement, I help unlock revenue growth for enterprise software teams. I'm proficient in Adobe Marketo, Google Ads, HubSpot, CRM data quality, and pipeline acceleration, delivering measurable results. I thrive in cross-functional collaboration across marketing, sales, and customer success, and I enjoy optimizing funnels, running A/B tests, and turning insights into action. My approach combines strategic thinking with hands-on execution to drive pipeline and revenue.

Available to hire

I’m Filipa Gomes Arcos, a digital marketing specialist focused on B2B SaaS demand generation and lifecycle campaigns. With a proven track record in building data-driven marketing programs, lead nurturing, ABM, and multi-channel engagement, I help unlock revenue growth for enterprise software teams. I’m proficient in Adobe Marketo, Google Ads, HubSpot, CRM data quality, and pipeline acceleration, delivering measurable results.

I thrive in cross-functional collaboration across marketing, sales, and customer success, and I enjoy optimizing funnels, running A/B tests, and turning insights into action. My approach combines strategic thinking with hands-on execution to drive pipeline and revenue.

Skills

Lead Nurturing

Email Marketing

Google Ads

Experience Level

Lead Nurturing

Expert

Email Marketing

Expert

Google Ads

Expert

Language

English

Advanced

Spanish; Castilian

Intermediate

Portuguese

Fluent

Work Experience

Digital Marketing Specialist at Unit4

January 1, 2024 - January 1, 2026

Led demand generation for B2B SaaS, lifecycle campaigns, ABM, and marketing automation; built data-driven programs aligned to revenue priorities; accelerated funnel progression; improved email campaigns, landing pages, and forms; executed A/B tests and webinars; implemented Account-Based Marketing and campaign reporting; maintained CRM data quality; leveraged HubSpot Sales Hub; collaborated cross-functionally to drive revenue.

Digital Marketing Specialist (B2B SaaS) at Unit4

January 1, 2024 - Present

Digital Marketing Specialist with a focus on demand generation, marketing automation, lifecycle campaigns, AB testing, and cross-functional sales alignment to support pipeline growth in B2B SaaS.

Contact Development Representative at Unit4

January 1, 2022 - January 1, 2024

Delivered high-quality contact and account intelligence to support sales prospecting, pipeline creation, and revenue growth. Generated opportunities contributing over €600K in total revenue. Identified and validated key decision-makers and influencers within complex B2B buying groups; built detailed account maps and insights to support ABM initiatives and sales engagement strategies. Maintained CRM and data quality through validation and enrichment; partnered with Sales and Business Development to align intelligence with pipeline objectives.

Account Manager at HelloStaff

January 1, 2021 - January 1, 2022

Coordinated events end-to-end, managed client communications to ensure alignment and delivery quality; identified new client and revenue opportunities; oversaw social media accounts and content updates.

Events Management & Sales Support at HelloStaff

January 1, 2014 - January 1, 2021

Managed on-site event teams to ensure operational efficiency and achievement of event objectives; delivered high-quality customer experiences across multiple events; provided sales support for PMI IQOS campaigns; coordinated event logistics.