Available to hire
An organized and creative professional with proven marketing skills and a desire to learn more. Possess 7+
years of experience working for a diverse group of clients and organizations. Gained expertise in social media
analysis, creativity, and partnership management. Looking to utilize my existing skill set to increase companies
profitability and awareness.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Performance Marketing Business Development Manager at Advertis AS
January 1, 2023 - PresentDesigned and executed segmented email campaigns across the EU, UK, and North America, reaching +20 M potential customers. Managed relationships with global brands, agencies and affiliate networks to run CPM, CPC and CPA campaigns. Coordinated with creative teams to align newsletter designs, copywriting, and banners with brand guidelines and performance goals.
Social Media Manager at Libertex Group
January 1, 2019 - PresentCollaborated cross-functionally with video and design teams to conceptualize and execute highly engaging social media campaigns. Developed on-brand content for Twitter, Instagram, and Facebook platforms, resulting in increased audience engagement and brand consistency. Increased Twitter followers from 12,000 to 20,800; launched a new TikTok account with 8,100 followers and 27,000 likes; expanded Facebook reach by 33,623,234 and Instagram reach by 26,886,696 over two years; managed over 500 publications. Managed full TikTok lifecycle, achieving 8,000 followers and 27,000 likes. Shaped social strategies for football sponsorships (Valencia CF, Getafe, Tottenham Hotspur, Bayern Munich).
Digital Marketing Specialist at Innovion Group
December 31, 2022 - October 8, 2025Collaborated with Web3 partners to formulate and execute strategic social media and marketing campaigns, spanning short-term initiatives and long-term strategies. Created engaging conversations and content in online trading communities (Telegram, Discord) to support client projects. Managed Reddit strategies to foster community growth and engagement.
Social Media Influencer Manager at VideoStory
December 31, 2021 - October 8, 2025Developed and executed influencer marketing strategies and campaigns on YouTube and TikTok to drive application downloads. Conducted industry research, competitor analysis, and audience insights to drive data-driven decision-making.
Social Media & Community Manager at Soar Earth
December 31, 2020 - October 8, 2025Designed and crafted engaging Twitter content, achieving a 275% increase in audience engagement (800 to 3,000) and enhancing brand visibility. Monitored trends in drones and created informative blog content.
Social Media Manager at iOlite Foundation
December 31, 2018 - October 8, 2025Developed and executed project communications and social media strategies. Managed Telegram community engagement and authored Medium blog content to inform and engage the target audience.
Marketing Promotions Manager at Betarena
December 31, 2018 - October 8, 2025Oversaw user databases with organized data management. Executed extensive email marketing campaigns using industry best practices to deliver targeted messages and newsletters.
Latam Marketing Manager at G2A.COM
December 31, 2017 - October 8, 2025Managed social media presence for Brazilian and Portuguese markets with culturally relevant content and timely responses. Expanded LATAM Facebook followers from 86k to 300k through partnerships and activations. Directed partnerships with eSports teams, YouTube influencers, and Twitch streamers; led events and PR initiatives in Brazil and Portugal; executed B2B and B2C customer acquisition campaigns.
Performance Marketing Business Development Manager at Advertis AS
January 1, 2023 - PresentDesigned and executed segmented email campaigns across the EU, UK, and North America, reaching +20 M potential customers. Managed relationships with global brands, agencies and affiliate networks to run CPM, CPC and CPA campaigns. Coordinated with creative teams to align newsletter designs, copywriting, and banners with brand guidelines and performance goals.
Social Media Manager at Libertex Group
January 1, 2019 - PresentCollaborated cross -functionally with video and design teams to conceptualize and execute highly engaging social media campaigns. Developed on-brand content for Twitter, Instagram, and Facebook platforms, resulting in increased audience engagement and brand consistency. Increased Twitter followers from 12,000 to 20,800; launched a new TikTok account, amassing 8,100 followers and 27,000 likes; significantly expanded Facebook reach by 33,623,234 and Instagram reach by 26,886,696 over the past two years, while managing over 500 publications. Led end-to-end lifecycle of the company's TikTok account.
Digital Marketing Specialist at Innovion Group
January 1, 2022 - October 8, 2025Collaborated with numerous Web3 partners to formulate and execute strategic social media and marketing campaigns, encompassing both short-term initiatives and long-term strategies. Fostered engaging and insightful conversations and content within online trading communities (Telegram, Discord) to support client projects effectively. Reddit social media management, creation, and execution of strategies to foster community growth and engagement.
Social Media Influencer Manager at VideoStory
January 1, 2021 - October 8, 2025Developed and executed influencer marketing strategies and innovative campaigns on platforms like YouTube and TikTok, ensuring successful implementation and achieving optimal results to drive application downloads. Conducted thorough industry research, competitor analysis, and audience/user insights to drive data-driven decision-making processes.
Social Media & Community Manager at Soar Earth
January 1, 2020 - October 8, 2025Designed and crafted engaging Twitter content, employing meticulous planning and development techniques, resulting in a 275% increase in audience engagement from 800 to 3,000 and a significant enhancement of brand visibility. Monitoring the latest social media trends within the field of drones and creating informative and engaging content articles for the company blog.
Social Media Manager at iOlite Foundation
January 1, 2018 - October 8, 2025Developed and executed project communication and social media strategies to ensure effective planning and implementation. Managed and fostered community engagement on Telegram, ensuring a positive and active online presence. Crafted informative and engaging content articles for the Medium company blog, aimed at providing valuable information and engaging the target audience.
Marketing Promotions Manager at Betarena
January 1, 2018 - October 8, 2025Oversaw and upheld user databases, guaranteeing precise and well -organized storage of user data while implementing effective data management practices. Implemented extensive email marketing campaigns, utilizing industry best practices to deliver targeted and impactful messages and newsletters.
Latam Marketing Manager at G2A.COM
January 1, 2017 - October 8, 2025Social media presence and engagement for the Brazilian and Portuguese markets, ensuring culturally relevant content, timely responses, and effective community management. Successfully expanded the LATAM Facebook social media page from 86k to over 300k followers by implementing a variety of marketing partnerships and strategic initiatives. Directed and managed partnerships with eSports teams, YouTube influencers, and Twitch streamers, fostering collaborative relationships, negotiating agreements, and enhancing brand exposure through well -executed partnership activations. Directed and implemented event management and public relations (PR) initiatives in Brazil and Portugal. Coordinated impactful events, managed media relationships, and facilitated brand exposure and relationship-building endeavors within these regions. Executed effective customer acquisition strategies for both B2B and B2C sectors, utilizing targeted marketing campaigns, lead generation techniques, and relationship-buil
Education
Master's Degree in Education at University of Porto
January 1, 2001 - January 1, 2007Master's Degree at University of Porto
January 1, 2001 - January 1, 2007Qualifications
Social Media Marketing
January 1, 2017 - October 8, 2025Media Performance: How To Plan Campaigns
January 1, 2017 - October 8, 2025The Brand Partnerships Course; Integrations, Reward, Awareness
January 1, 2022 - October 8, 2025Midjourney Mastery - Create Visually Stunning AI Art
January 1, 2023 - October 8, 2025Go Gram Go! Online Business Action Steps
January 1, 2023 - October 8, 2025Social Media Marketing
January 1, 2017 - October 8, 2025Media Performance: How To Plan Campaigns
January 1, 2017 - October 8, 2025The Brand Partnerships Course; Integrations, Reward, Awareness
January 1, 2022 - October 8, 2025Midjourney Mastery - Create Visually Stunning AI Art
January 1, 2023 - October 8, 2025Go Gram Go! Online Business Action Steps
January 1, 2023 - October 8, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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