Lloyd Thomas

Available to hire

I help brands scale creative output and performance by building high-velocity studios from the ground up.

About

I help brands scale creative output and performance by building high-velocity studios from the ground up. Over 13 years across sports media, broadcast, and health tech, I’ve led teams that turn audience insights into measurable growth.

I direct brand strategy, studio operations, and performance creative across paid social, CTV, OOH, and organic channels—producing 1,800+ quarterly assets, launching in-house CTV/OOH, and growing channels from 0 to 30,000+ subscribers. I also integrate AI tooling into studio workflows to increase output capacity without headcount expansion.

  • 13 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Healthcare
  • Professional Services

Work experience· 11 roles

Head of Creative Studio · Phoenix Digital HealthAug 2026 – Present · 4 mos
Head of Branded Content · Phoenix Digital HealthJul 2026 – Present · 5 mos

Built video catalog strategy for Phoenix and Rave n to drive organic reach and search performance (SEO, AEO, GEO) across YouTube and owned channels. Launched Phoenix and Rave n’s YouTube content strategy targeting high-intent medical queries to build audience trust and drive channel growth. Set branded content strategy and production standards for both brands, managing the organic video producer and overseeing day-to-day production.

Head of Branded Content · Phoenix Digital Health IncJul 2026 – Present · 5 mos

• Built video catalog strategy for Phoenix and Raven to drive organic reach and search performance (SEO, AEO, GEO) across YouTube and owned channels. • Launched Phoenix and Raven’s YouTube content strategy targeting high-intent medical queries to build audience trust and drive channel growth. • Set the branded content strategy and production standards for both brands. I also manage the organic video producer and oversee daily production.

Head of Creative Studio · Phoenix Digital HealthDec 2025 – Jun 2026 · 7 mos
Senior Creative Producer · Phoenix Digital HealthNov 2023 – Jan 2026 · 2 yrs 3 mos
Senior Video Producer · Underdog Studio Ltd.Nov 2021 – Nov 2023 · 2 yrs 1 mo
Senior Video Producer · Underdog StudioNov 2021 – Nov 2023 · 2 yrs 1 mo
Lead Video Producer · Canadian Premier League / Media Pro CanadaApr 2019 – Nov 2021 · 2 yrs 8 mos

Education

BA (Hons) Media Production · University of South Wales2010 – 2013

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